Tag results for "media planning"
- Social Media Agency Of The Year: The Media KitchenThe best reason for recognizing TMK as MediaPost's Social Media Agency ...
- Deliveroo Switches From Mediacom To the7starsDeliveroo has left WPP's MediaCom to hand its GBP10m media account f ...
- Dulux Owner Picks MediaCom For GBP60m Global Media AccountAkzoNobel Decorative Paints, the owner of the Dulux brand, has appointed MediaC ...
- The&Partnership Wins Creative, Media Accounts For Retailer Chico'sThe&Partnership will spearhead all aspects of Chico's brand marketing and execute ...
- Simmons Taps Nielsen Digital/Consumer Vet Feigenson As ChiefConsumer media and marketing researcher Simmons Research has named Nielsen vet Andr ...
- Campbell's Global Media Assignment Is Put In PlayThe firm spent $397 million on advertising and consumer promotion in i ...
- Marriott Puts Global Media Assignment In ReviewLodging giant Marriott has put its global media planning and buying assignme ...
- Dentsu Aegis Wins Big In AB InBev Media ReviewBrewing giant AB InBev has completed its global media planning and buyi ...
- Only 1 in 4 Mobile Planners Verify DataAlthough 70% of mobile media planners intend to use data verification servic ...
- Philips Reworks Media Strategy To Boost EfficiencyPhilips has been telling "Marketing Week" about its new media strategy, whi ...
- Only A Third Of Ad Execs Trust Their Audience Data, MeasurementsAt a time when the ad industry's dependence on data analytics a ...
- Adam Gerber Returns To Agency World After Decade-Plus HiatusWPP's Essence has tapped Gerber to fill the new position of seni ...
- MediaCom Picks Up Richemont Media AccountMediaCom has been awarded the $400m media planning and buying account f ...
- IPG's UM Adds Gaming Giant Ubisoft To Its RosterIt's a U.S. media assignment that will be led from the shop ...
- Michelin Hands $100m Global Ad Account To HavasMichelin has handed its $100m global ad account to Havas Media, "Campaig ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to b ...
- MediaCom Handed PSA Group's Global Media AccountMediaCom has been awarded the estimated GBP773m global media account for t ...
- P&G Is Halfway Through Its Transparency OverhaulP&G's top marketer told event attendees at Cannes Lions that the FM ...
- MEC UK Chief Will Run A Merged MEC and MaxusJason Dormieux, the head of MEC UK, will run the agency form ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?It's been slightly over a year since the Association of National Advertise ...
- Beringer Parent Treasury Wine Consolidates Media Duties With BARUBARU, based in Los Angeles, previously worked on individual projects for t ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal The deal is for the upfront and scatter markets. It will all ...
- P&G Consolidates With Publicis MediaP&G has consolidated its media account, including print, for the UK a ...
- Remy Cointreau Appoints UM As Its Media AgencyRemy Cointreau has chosen UM to handle its UK media-planning and buyi ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, ArgentinaAd blocking and ad fraud are among the topics GroupM tackles ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety MeasuresOnly 27% of media buyers and planners say "with confidence" that th ...
- Brand Safety Begins And Ends With AdvertisersWhere the issues of brand safety are concerned, the buck begins a ...
- MediaCom Wins Back BootsAfter losing the account to Omnicom nine years ago, WPP's MediaCom h ...
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'Accenture, the big management consulting firm that is also a leading provid ...
- Havas Media Wins Beats By Dre EMEA Media AccountHavas Media has won a competitive pitch for Beats by Dre's EM ...
