Tag results for "media planning"
- Programmatic Training Is Requirement For All Havas EmployeesHavas is offering its employees training in programmatic principles. The Paris-based agen ...
- Experian To Review Creative And Media AccountsExperian has called a review of its advertising and media accounts, "Campaig ...
- AB InBev Puts $2 Billion Global Media Assignment In ReviewThe review comes shortly after the beer giant's $100-plus billion merger wi ...
- Study Identifies Gaping Hole In Media-Buying PracticesBrands need to start pulling their search teams into media planning ...
- TV Political Media Buying: Networks Can Be A Better BetTV stations remain a dominant media-planning component for various political campaigns. The ...
- Xaxis Names Bob Walczak EVP, Global ProductsWPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a new ...
- Ad Buyers Push Snapchat To Have Metrics AuditedWith Google's YouTube and Facebook submitting to rigorous metrics audits by t ...
- Transparency Issue Goes Far Beyond Media BudgetsAgencies have to start thinking about billing their hours toward more effecti ...
- Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands TooBrandzooka, the automated media planning and buying platform backed by Madison Aven ...
- Jaguar Land Rover Calls Global Media ReviewThe car brand has contacted media agencies this week, just days aft ...
- Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-HomeA survey of media planners by the Digital Place Based Advertising Associati ...
- More Brands Likely To Follow P&G With Probes Into 'Murky' MediaProcter & Gamble is not the only big-spending advertiser threatening to pu ...
- P&G Announces Wide Review To Bring Transparency To 'Murky' Media Procter & Gamble's (P&G) top marketer Marc Pritchard has revealed that ...
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?"Murky" or "fraudulent" are strong terms that show how the media agency-and-clie ...
- Starcom Wins Merck's GBP50m Non-US Global Media Account Starcom has won Merck Consumer Healthcare's estimated GBP50m media account outside t ...
- Delivering Media Change In 2017The responsibility for change in media lies predominantly with advertisers. They contr ...
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And GuaranteesAiming to automate direct-media buys, PubMatic said it's found a way ...
- Fifth Third Bank Selects Empower MediaMarketing As New Media AORThe win quickly fills an open category for the agency which part ...
- Centro Improves Workflow, Communications Features On Media-Buying Software PlatformNew features on its media-buying platform are designed to improve the productivi ...
- Omnicom And WPP Compete Over Data And Analytics OfferingsHolding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Ocado Seeks A Media Agency Ahead Of TV PushBritain's biggest online-only grocer has contacted media agencies and it is believ ...
- Will Dynamic Creative Have Its Moment This Year?More creative and media teams will focus on dynamic creative executions with ...
- Starcom Wins FiatFiat Chrysler, the Italian car manufacturer, has appointed Starcom to handle i ...
- Publicis Does Well Out Of Mars Media ReviewPublicis Media has done best out of Mars' media-buying review, landing t ...
- Harmelin Media Partners With PlaceIQ On Location DataHarmelin Media, an independent media agency, said it selected PlaceIQ as i ...
- Factual Sees Increased Sophistication In Use Of Mobile Data In 2017Marketers will get more sophisticated in their use of mobile data, a ...
- Adobe's TV Media Management Helps Audience Targeting, ForecastingThe platform claims to provide more accurate forecasting and planning through analyti ...
- MEC Picks Up Government Pensions Planning AccountThe Department for Work and Pensions has appointed MEC to handle i ...
- Havas Media UK's MD Leaves For 'The Guardian'Natasha Murray, managing director at Havas Media UK, is joining Guardian Ne ...
- Ikea Retains Vizeum In The UKThe Dentsu Aegis Network shop beat off competition from MediaCom and ME ...
