- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Is Disney Preparing A Global Media Review?
Around the Net In MAD London, Sean Hargrave - Wednesday, May 15, 2019
"Campaign" claims to have learned Disney is preparing for a global med ...
- UM Wins Just Eat
Around the Net In MAD London, Sean Hargrave - Tuesday, May 7, 2019
UM has won the global media and planning account for Just Ea ...
- Colin Gottlieb To Step Down As Omnicom Media Group Chief Executive
Around the Net In MAD London, Sean Hargrave - Tuesday, May 7, 2019
Colin Gottlieb is to step down as chief executive of Omnicom Med ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "alwa ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions a ...
- EA Splits With Starcom In Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 2, 2019
Electronic Arts has confirmed a move away from Starcom as it shortlis ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- Fifth Third Bank Cashes In On Checking Account Production
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- LG Electronics Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
LG Electronics has called a global media review. "Campaign" reveals that t ...
- From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?
London Blog, Sean Hargrave - Friday, April 26, 2019
Amazon's rise is played down -- but it knows what customers bough ...
- Airbnb Puts Starcom On Alert With Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, April 25, 2019
Starcom has been placed on alert after Airbnb announced a global med ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
MediaDailyNews, Joe Mandese - Thursday, April 25, 2019
In a rare cross-industry exercise to plan for how 5G and AT ...
- Starcom On Alert As Novartis Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 23, 2019
Pharma giant Novartis is calling a global media review. "Campaign" reveals th ...
- Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
RTBlog, Joe Mandese - Monday, April 22, 2019
One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark stu ...
- Crossmedia Takes The High Ground, Launches Cannabis Media Division
MediaDailyNews, Joe Mandese - Saturday, April 20, 2019
APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. tod ...
- 420 Reasons To Target Cannabis Users Vs. CBD Users
Research Intelligencer, Joe Mandese - Friday, April 19, 2019
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazin ...
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
MediaDailyNews, Joe Mandese - Thursday, April 18, 2019
Three out of four ad execs say they currently factor for "trust-relat ...
- The NRA's Ugly Split With Its Ad Agency
MAD, Steve McClellan - Monday, April 15, 2019
The National Rifle Association filed a breach of contract lawsuit late la ...
- PHD And UM Battle For Just Eat Consolidated Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 11, 2019
Just Eat has confirmed its media consolidation effort has let to ...
- Vodafone Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, April 10, 2019
Vodafone has called a review of its GBP400m global media account, "Campaig ...
- Eurostar Reviews Global Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, April 9, 2019
Eurostar has placed its global media account up for review. "Campaign" revea ...
- 'Cord-Nevers' Expand To 12% Of U.S. Population
Research Intelligencer, Joe Mandese - Tuesday, April 9, 2019
The number of Americans deemed "cord-nevers" who have never subscribed to ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
Research Intelligencer, Joe Mandese - Friday, April 5, 2019
Three in four Americans do not believe allowing advertisers to target th ...
- Kenshoo New GM Of Search Has Deep Agency Roots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2019
Kate DuBois took on the role of general manager, search after near ...
- Spark Foundry Lands A Piece Of NBCU's Media Business
MAD, Larissa Faw - Thursday, March 28, 2019
NBCUniversal (NBCU) is awarding media planning and buying duties for the company ...
- A+E Network Offers Small, Medium Marketers Audience-Based Targeting
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The initiative, called P1, will allow marketers to target and optimize med ...
- Freesat Appoints Electric Glue And Roast
Around the Net In MAD London, Sean Hargrave - Wednesday, March 27, 2019
Freesat has appointed Electric Glue and Roast to handle media planning a ...
- MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns Too
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
Two distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplac ...
- S4 Reports Revenue, Profit Growth For 2018
Mediapsssst, Richard Whitman - Monday, March 18, 2019
That's on a pro forma basis -- the firm was formed ...