Tag results for "media planning"
- Havas Creates Group Chair Role To Align Creative And MediaHavas is bringing together its creative and media divisions with a gro ...
- Programmatic's Creative ChallengesWhat are the biggest challenges for creatives? During the "Can Programmatic Te ...
- Private vs. Open ExchangesSometimes, buying programmatic inventory on the open marketplace is a far bett ...
- Media Buyers, Dodos, Predictions: I'm Sticking To Mine On Sept. 16, 2013, I predicted the death of the traditional med ...
- Programmatic: The Glue That Bonds Teams TogetherA somewhat unexpected byproduct of programmatic advertising has been the need f ...
- David Yurman Names m/Six As Its Digital Media ShopIn addition to digital media planning and buying, m/Six's scope of wo ...
- Droga5 Adds Media Planning To Its Skill SetThe new offering will be delivered via Droga5's communications strategy department l ...
- Citing 'Opaque Big Agency Fatigue' Creative Shop Walrus Offers MediaIndustry veteran Mel Stern will head up the new unit as med ...
- IAB Launches New Certification Program For Buyers, PlannersThe program, which the groups say is a first, is designed ...
- Programmatic's Promise And PotentialWhat is the promise and potential of programmatic? While programmatic has t ...
- Horizon Wins Tim Horton's U.S. Media AssignmentHorizon will be responsible for media planning and activation across all channe ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will TakeNow that the ad industry has come to a consensus that t ...
- AA Holds Pitches For Media Buying And Planning AccountThe AA has begun talks with agencies about its UK media planni ...
- KFC Launches Media Review, MEC Won't DefendThe brand spent an estimated $224 million on ads in the U. ...
- The Ad Industry's Focus On Fraud Has IntensifiedAn April 2016 survey from MyersBizNet shows that click fraud and b ...
- Rubicon Project Announces Guaranteed Private MarketplacesRubicon Project has used its UK Automation Summit to announce the laun ...
- Media Research Industry Poised To Realign As MRI Parent GfK Goes Into PlayWith all eyes peeled toward financial questions surrounding one of the large ...
- Group M Hires A Standards EnforcerGroupM is intent on raising the bar in digital advertising by taski ...
- Cost Per Viewable Person Is The Metric That MattersSonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- Are Transparency Audits The Panacea To Restore Advertiser And Agency Trust? Digital advertisers know they need to be more transparent, but will th ...
- Arena Media Picks Up GBP10m Universal AccountArena Media has scooped Universal Music Group's estimated GBP10m UK media accou ...
- Havas Media Manchester Wins StaplesHavas Media Manchester has been awarded the media planning and buying busine ...
- Havas Media Wins Swarovski's Global Media AccountHavas Media has won Swarovski's global media account in a competitive pit ...
- Maxus Wins JLL Digital AssignmentChicago-based JLL, the global investment management firm specializing in commercial property, h ...
- BT Believed To Be Reviewing Media After EE MergerIt is likely to be one of the biggest media reviews ...
- Survey Shows Decline In Brands' Desire To Go 'In-House' A poll by the trade group SoDA found that the number ...
- Holding Companies' Rebate Denials Don't Ring Entirely True In The UKHolding companies can deny ANA's rebate claims in the U.S., but wh ...
- Publicis CEO Calls ANA's Pending Report 'Unfair'Right before the Association of National Advertisers' (ANA) report on transparency ...
- The7Stars To Set Up New Media AgencyThe7stars has poached Henry Daglish, the managing director of Arena Media, ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, MindsetMarketters need to adopt a programmatic marketing approach to take advantage ...
