Tag results for "media planning"
- A Kick(back) In The Teeth -- Are Agencies Working For Brands, Or Themselves?Is your media plan serving you or your agency's quota for kickback ...
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable ImpressionsIntegral Ad Science on Thursday announced a partnership with Mediaocean that's design ...
- Comcast's AudienceXpress Tests Demand-Side Interface, Gives Agencies Direct AccessIn a move that could greatly accelerate the programmatic TV advertising marketplac ...
- Nationwide Puts GBP20m Media Account Up For ReviewBritain's biggest building society has used Havas Media as its planning a ...
- Mediaocean Acquires Media-Planning Software Provider ColSpaceAd-tech software provider Mediaocean on Thursday announced its acquisition of ColSpace, ...
- iCrossing Tries A New Omnichannel Approach To MediaClients want their agencies to operate in fluid, multidisciplinary teams. That’s ha ...
- BMW Puts GBP20m Media Account Up For ReviewBMW is reviewing its estimated GBP20 million media account in the U ...
- Beyond Blocking: Building Better CreativeAt our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience ...
- ITV Appoints Goodstuff To Its Media AccountITV has appointed Goodstuff Communications as its media planning and buying agen ...
- TSB Reviews Media AccountTSB, the independent bank, has begun a review of its media planni ...
- Paddy Power Rethinks GBP40m Media AccountPaddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimat ...
- 20% To 50% Of Media Spend Wasted In Siloed Planning MethodsIn a new white paper, "Cross-Screen Planning," TubeMogul says the way markete ...
- Marketing Technology Evolves U.S. Media Buyers' Approach Research from Forrester and data management platform Krux shows that 1:1 med ...
- Local Versus National And Cross-Platform Data Gaps Pose Planning ChallengesOne of the biggest challenges in the move toward programmatic or automat ...
- Programmatic Pays Off For P&G, But Obstacles LoomAd Age reports that programmatic digital media buying has delivered positive R ...
- comScore Partners With Adobe For Cross-Device MeasurementDays after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- Kantar Helps Sibling GroupM Shops Boost Their Planning Acumen With New 'Live Panel'WPP's GroupM is collaborating with Kantar to bolster its agencies' planning capabilitie ...
- AAM New Products Aim To Help Publishers Get Verified MetricsThe Alliance for Audited Media (AAM) introduced three new products designed ...
- British Gas Puts Carat On AlertBritish Gas is reviewing its estimated GBP55 million planning and buying accou ...
- Betsafe Moves Media Account To RocketBetsafe has handed its multimillion-pound media and planning account to Rocket ...
- Nielsen Completes Acquisition Of PointlogicNielsen on Thursday announced that it completed its acquisition of Pointlogic, ...
- Channel 5 Owner Switches To PHDViacom, the owner of Channel 5 and MTV, has appointed PHD ...
- MediaCom Strikes 'Cultural Connections' Pact With Hofstede CentreUnder the agreement the cross-cultural research center, MediaCom and Kantar's Lightspeed G ...
- ITV Puts Media Account Out For RepitchITV is reviewing its media planning and buying account, putting Mindshare ...
- Spotify Hands UK Media To Goodstuff Communications Goodstuff Communications has won Spotify's media planning and buying account in t ...
- OMD Wins Sony Global BusinessSony has consolidated the bulk of its global entertainment media accounts in ...
- E.ON Moves Global Media To Dentsu AegisE.ON, the energy company, has appointed Dentsu Aegis Network to handle i ...
- Sony Consolidates With MediaComSony has moved the bulk of its global media into MediaCom followi ...
- Sony's Massive $2.5 Billion Media Review Nearly DoneSony has completed most of the global media review it began la ...
- Aviva Reviews GBP60m Global Media AccountThe insurance giant is understood to be meeting more than a ha ...
