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ITV Appoints Goodstuff To Its Media Account
- Campaign, Monday, April 25, 2016 6:21 AM
ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch as Mindshare's 11-year relationship with the broadcaster comes to an end. Goodstuff won the GBP8 million account after a final-round shootout against Arena Media. The7stars, VCCP Media and Vizeum had pitched for the business at an earlier stage.
