Tag results for "media planning"
- Fixing The Broken RFP System For Better Cross-Channel PlanningRequests for Proposals have enjoyed a long tenure as one of t ...
- Honda Picks Dentsu For MediaHonda has awarded Dentsu with its media planning and buying account ...
- Josh Krichefski And Karen Blackett Promoted To Chief Exec And Chair Of MediaComFrom the 1st of January Krichefski will be responsible for running t ...
- Honda Hands Dentsu Aegis GBP50m Media AccountDentsu Aegis Network won the account after pitching against the incumbent Starc ...
- Spotify Reviews Media AgencyThe UK account was previously held by Starcom MediaVest Group but t ...
- Savills Seeks New Media AgencyThe process is being run by Oystercatchers. There are four shops involve ...
- It's About Time, Literally: Ad Industry Eyes Temporal PlanningIn a move that signals a potential shift in the way t ...
- Unilever Sticks With Mindshare In Western EuropeThe FMCG giant kicked off a global media review in January, a ...
- The New Popular Media Combination: OOH+SocialTV audiences have shrunk and a lot of TV is viewed aft ...
- Johnson & Johnson Consolidates Global Media With UMThe health and skincare company called a review of its global med ...
- We Want Our Data, We Want Our Freedom - Brands Fight Back On Global DealsJohnson & Johnson's bespoke shop within a shop underlines the number o ...
- Bicester Village Outlet Owner Puts Global Media Up For TenderThe company has approached agencies about the brief, which is understood ...
- Virgin Atlantic Switches From Arena To PHDVirgin Atlantic has moved its GBP12 million media account into PHD, le ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool Helping to navigate the expected wild swings in local TV advertising invento ...
- Virgin Atlantic Hands Arena GBP12m Media AccountThe process, which was handled by ID Comms, was initially a seven-w ...
- Suntory Consolidates European Media With GroupMSuntory Food & Beverage Europe has consolidated its media buying into GroupM ...
- Honda Calls Global Media ReviewStarcom Mediavest Group handles Honda's European media. It picked up the consolidat ...
- Programmatic Has A Very Bright FutureWhen Interpublic Group announced an ambitious plan to automate at least ha ...
- Manning Gottlieb OMD Promotes MD Tim Pearson To Chief ExecManning Gottlieb OMD has promoted its managing director Tim Pearson to chi ...
- Citibank Hands Global Media To Publicis WorldwidePublicis Worldwide, already handles the creative work for Citibank through its special ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Spotify Launches Planning Tool For AgenciesSpotify has launched a media planning tool that can deliver bespoke med ...
- Mullen Lowe Group Eyes London LaunchTo support the rollout, the Interpublic network has hired Jonathan Fowles, t ...
- Planners See TV's Share Of Ad Spend DecliningOver half of media planners expect TV's share of ad spending ...
- For Better Results, Ask Tougher QuestionsUse these questions as fodder for unfolding a more interesting and authent ...
- Lionsgate Drops MEC For CaratLionsgate, the film distributor, has appointed Carat to handle its media planni ...
- Transforming Media Planners Into Programmatic StrategistsMedia planning agencies know that programmatic media needs to be ingrained througho ...
- Lidl Appoints Starcom To GBP70m Media AccountStarcom won the account following a competitive pitch involving five agencies, includi ...
- GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based LogicIn a sign that media planning is shifting from a historic sha ...
- MediaCom Handed GBP15m Betfair European Media AccountThe incumbent is the Havas Media Group-owned Arena, which is understood ...
