- Big Changes At GroupM With Multiple Agency Mergers
MAD, Steve McClellan - Tuesday, April 26, 2022
The Group said it is merging MediaCom with Essence, completing the integrati ...
- WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
In development for two years, the center will drive media spending aim ...
- BlueTriton Awards Media AOR Duties To Horizon Media
MAD, Steve McClellan - Friday, April 22, 2022
The bottled water marketer spends an estimated $32 million on media expenditur ...
- Harmelin Media Regains Regions Bank Account
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
The Philadelphia-based shop will handle traditional media strategy, planning and buying f ...
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
A vote on accrediting its digital service may be weeks away, b ...
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
Mediapsssst, Richard Whitman - Friday, April 22, 2022
My Telescope is a market research SaaS solution to measure market trend ...
- Publicis Health Media Promotes Geist To Chief Strategy Officer; Ups Kapetanakis To Tech & Data SVP
People on the Move, Steve McClellan - Friday, April 22, 2022
Publicis Health Media has promoted Brian Geist to Chief Strategy Officer from h ...
- All The News That's Fit To Be Fungible
RTBlog, Joe Mandese - Monday, April 25, 2022
Large Hadron Colliders aside, "The New York Times" alters the headlines ...
- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
The win follows a three-month review and is estimated to bill mo ...
- If You Make News Here, You Will Make It Everywhere
TVBlog, Joe Mandese - Wednesday, April 13, 2022
There have been 159 mass shootings in the U.S. so far th ...
- Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
MAD, Steve McClellan - Thursday, April 7, 2022
WPP was the incumbent on the assignment. To service the business, Public ...
- Estee Lauder Awards NA Media Duties To Decoded
MAD, Steve McClellan - Wednesday, April 6, 2022
The cosmetics giant spent an estimated $93 million on measured media ...
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
Founded in 1988 as a pure-play search agency, 360i ultimately evolved in ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- Arena Group Completes Acquisition Of AMG/Parade
Publishers Daily, Tony Silber - Wednesday, April 6, 2022
AMG/Parade brands include the iconic Sunday-newspaper magazine "Parade" as well as "Relis ...
- Assembly Wins Multi-Region Lenovo Media Assignment
MAD, Steve McClellan - Monday, April 4, 2022
The award covers North America, EMEA and Latin America, regions where Leno ...
- OMD Retains Top Ranking In RECMA's New Diagnostics Report
Mediapsssst, Steve McClellan - Monday, April 4, 2022
A year ago the agency dethroned Dentsu's Carat, which held the t ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- Media Needs An Honest Reckoning: Part II
MediaDailyNews, Dan Perry - Thursday, March 31, 2022
The main problem in U.S. journalism is not too much subjectivity b ...
- Media Needs An Honest Reckoning: Part 1
MediaDailyNews, Dan Perry - Tuesday, March 29, 2022
Open societies and free markets need dedicated and knowledgeable journalists who ho ...
- Millions Spent In Advertising Related To Ukraine To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 22, 2022
Pathmatics data shows the shift in digital spend by brands and secto ...
- Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
IPG, Publicis, Havas, Dentsu, Omnicom, and WPP will sponsor the full ri ...
- Publicis Groupe Racks Up Another Big Win: AB InBev
MAD, Steve McClellan - Thursday, March 17, 2022
The client has confirmed that effective July 1, Publicis Groupe will hand ...
- WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
The partnership taps commerce and tech expertise across media agencies such ...
- Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google Brazil President Fabio Coelho writes that the bill, which began ...
- Who Is Watching Russian State-Run TV Networks Now?
TV Watch, Wayne Friedman - Tuesday, March 15, 2022
Since the invasion of Ukraine, Russia has instituted strict guidelines as ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Molina Healthcare Shifts Media Account To New Agency
Mediapsssst, Richard Whitman - Tuesday, March 8, 2022
But the healthcare insurer still has the same account team at t ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
A poll of ANA members found half support providing Ukraine with ai ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...