- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- Arena Group Completes Acquisition Of AMG/Parade
Publishers Daily, Tony Silber - Wednesday, April 6, 2022
AMG/Parade brands include the iconic Sunday-newspaper magazine "Parade" as well as "Relis ...
- Assembly Wins Multi-Region Lenovo Media Assignment
MAD, Steve McClellan - Monday, April 4, 2022
The award covers North America, EMEA and Latin America, regions where Leno ...
- OMD Retains Top Ranking In RECMA's New Diagnostics Report
Mediapsssst, Steve McClellan - Monday, April 4, 2022
A year ago the agency dethroned Dentsu's Carat, which held the t ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- Media Needs An Honest Reckoning: Part II
MediaDailyNews, Dan Perry - Thursday, March 31, 2022
The main problem in U.S. journalism is not too much subjectivity b ...
- Media Needs An Honest Reckoning: Part 1
MediaDailyNews, Dan Perry - Tuesday, March 29, 2022
Open societies and free markets need dedicated and knowledgeable journalists who ho ...
- Millions Spent In Advertising Related To Ukraine To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 22, 2022
Pathmatics data shows the shift in digital spend by brands and secto ...
- Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
IPG, Publicis, Havas, Dentsu, Omnicom, and WPP will sponsor the full ri ...
- Publicis Groupe Racks Up Another Big Win: AB InBev
MAD, Steve McClellan - Thursday, March 17, 2022
The client has confirmed that effective July 1, Publicis Groupe will hand ...
- WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
The partnership taps commerce and tech expertise across media agencies such ...
- Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2022
Google Brazil President Fabio Coelho writes that the bill, which began ...
- Who Is Watching Russian State-Run TV Networks Now?
TV Watch, Wayne Friedman - Tuesday, March 15, 2022
Since the invasion of Ukraine, Russia has instituted strict guidelines as ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Molina Healthcare Shifts Media Account To New Agency
Mediapsssst, Richard Whitman - Tuesday, March 8, 2022
But the healthcare insurer still has the same account team at t ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
A poll of ANA members found half support providing Ukraine with ai ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
The "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Parent Of Lipton, Tazo Tea Brands Launches Global Media Review
MAD, Steve McClellan - Thursday, March 3, 2022
The review, which is being managed by ID Comms, will focus ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Post Consumer Brands Selects Mediahub For Media AOR Duties
MAD, Steve McClellan - Wednesday, March 2, 2022
The award follows a competitive review, the companies confirmed today. The accou ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- Study: AI, ML Tech 'Most Mission Critical' To Media Business Strategies
Mediapsssst, Richard Whitman - Wednesday, March 2, 2022
Sixty-four percent of media and entertainment IT decision makers cited AI a ...
- Obit: Beloved Media Services Exec Russell Zingale, Dead At 62
MediaDailyNews, Joe Mandese - Monday, February 28, 2022
Zingale, who was inducted as a MediaPost All Star in 2021, l ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- Yandex Warns Of Unreliable Information After Moscow Threatens Russian Media
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 25, 2022
Yandex began to alert Russian users of unreliable information on its sear ...
- Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
After slowing in recent years, consumer spending on media grew 6.7% ...
- Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The move follows Stagwell's decision last month to retire one of i ...
- NewsGuard Enters Russian-Ukrainian War, The Disinformation Part
Marketing Politics Weekly, Joe Mandese - Monday, February 21, 2022
NewsGuard is publishing reports in two formats: One rating Russia's major propagan ...
- Super Bowl Advertisers That Returned To Spend Millions
Performance Marketing Insider, Laurie Sullivan - Monday, February 21, 2022
Beer has accounted for nearly 8% of the more than $1.7 billi ...