- Havas Media Taps Bonuccelli To Lead New Multicultural Practice
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- Take That Madison Avenue: Twitter Massively Cuts Its Own Ad Buys Too
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
Twitter spent less than $3 million on media buys in 2021, a ...
- Sam's Club Launches Media Review
MAD, Steve McClellan - Thursday, November 3, 2022
In the U.S. Sam's Club spent an estimated $36 million on measur ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- Click Media Expands To the U.S., Taps Dentsu Alum Walsh To Help Drive Growth
Mediapsssst, Richard Whitman - Wednesday, November 2, 2022
Click has appointed Dentsu Creative alum Rhonda Walsh as Vice President ...
- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...
- Where Are The Russian Media Hackers When You Truly Need Them?
TV Watch, Wayne Friedman - Thursday, November 3, 2022
Have we forgotten about Russia looking to manipulate the U.S. media ...
- Stagwell's Gale Wins Dropbox Global Media
MAD, Steve McClellan - Tuesday, November 1, 2022
Estimated annual global media spending for Dropbox is $50 million, according ...
- 7 Things I Learned From A 6-Month Networking Blitz
MediaDailyNews, Barry Lowenthal - Tuesday, November 1, 2022
Six months ago my job ended and I had the opportunity ...
- Sarah Personette Resigns As Twitter's Top Ad Exec
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
In a series of tweets this morning, Personette said she resigned Frid ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
TV Watch, Wayne Friedman - Monday, October 31, 2022
Top-flight experts have blown the reading of where the economy has be ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- Empower Wins Media For Zaxby's Restaurant Chain
MAD, Steve McClellan - Tuesday, October 25, 2022
The chain spends $45 million annually on measured media, according to agen ...
- Karnik Appointed Barkley Chief Media Officer
MAD, Fern Siegel - Monday, October 24, 2022
Barkley chose Karnik largely for her digital and data-first expertise. ...
- Pernod Ricard Taps Publicis Media To Handle U.S. Media
MAD, Steve McClellan - Monday, October 24, 2022
The spirits marketer spends an estimated $40 million on measured media ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
TV Watch, Wayne Friedman - Tuesday, October 25, 2022
If more "unfiltered," unverifiable content continues to float around news digital platform ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, October 24, 2022
The audience segments are built from signals collected about the 170 milli ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Grocery Giant Ahold Delhaize Hires CitrusAd, Powered by Epsilon, To Expand Retail Media
Mediapsssst, Richard Whitman - Wednesday, October 19, 2022
Combined the Ahold Delhaize USA brands operate more than 2,000 stores a ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- BMO's Salmon Joins New Street, Will Lead Internet Coverage
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
During his 18 years at BMO, Salmon established himself as a leadi ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...