- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
MAD, Steve McClellan - Friday, October 14, 2022
Celebrity Cruises has been ramping up spending of late as the crui ...
- Nexstar Media Group Looks To Weather Big Economic Downturn: Analyst
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Nexstar Media Group, the U.S.'s largest TV station owner, is in ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Mediabrands Expands Its Media Responsibility Index
MAD, Steve McClellan - Thursday, October 13, 2022
Since its launch in 2020 it has evolved from an evaluation ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
MediaDailyNews, Joe Mandese - Thursday, October 13, 2022
The agency, Anagram, is being billed as "remote-first" and has no geograph ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Does GEICO's Media Review Signal Troubles For The Insurance Sector?
Mediapsssst, Richard Whitman - Tuesday, October 11, 2022
The company has put its $1 billion-plus media agency account in revi ...
- Stagwell Media Network Expands, Rebrands
MAD, Steve McClellan - Monday, October 10, 2022
The network added several creative shops in August and has been renam ...
- Serviceplan Bets Big On Web3, Unveils DCNTRL
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
The new metaverse studio touts a full-service portfolio -- "from the fir ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The studio, which will be headed by former Head of Communications Strate ...
- Paid-Search Spending Rose 5% In September
Performance Marketing Insider, Laurie Sullivan - Friday, October 7, 2022
Skai, which releases data tracking its clients' monthly spending, found the avera ...
- Buffalo Groupe Acquires Sports Marketing Surveys USA
Publishers Daily, Ray Schultz - Wednesday, October 5, 2022
Agency and media firm will benefit from new research capabilities, it s ...
- LA's Latest Media Shop: Scale By Zambezi
MAD, Steve McClellan - Tuesday, October 4, 2022
In effect it's a rebranding of ad agency Zambezi's four-year-old media grou ...
- De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
MAD, Steve McClellan - Monday, October 3, 2022
With the win in North America, Mediaplus Group now supports De'Longhi ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- AMC Networks Selects 'Known' As Media Agency Of Record
MAD, Steve McClellan - Tuesday, September 27, 2022
The award followed a six-month global review led by Casey Burnett ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Rinck Advertising Promotes Ardia To Associate Director, Media
People on the Move, Fern Siegel - Wednesday, September 21, 2022
Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for t ...
- GroupM: Fastest-Growing Digital Ad Channel Is Retail Media
Mediapsssst, Richard Whitman - Tuesday, September 20, 2022
Global media retail revenue totaled $88 billion last year and is expect ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Omnicom's Hearts & Science Elevates Stanger To US CEO, Ups Basile To COO
MAD, Steve McClellan - Friday, September 16, 2022
The appointments follow the recent promotion of Ralph Pardo, Stanger's predecessor, ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...