- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- AMC Networks Selects 'Known' As Media Agency Of Record
MAD, Steve McClellan - Tuesday, September 27, 2022
The award followed a six-month global review led by Casey Burnett ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Rinck Advertising Promotes Ardia To Associate Director, Media
People on the Move, Fern Siegel - Wednesday, September 21, 2022
Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for t ...
- GroupM: Fastest-Growing Digital Ad Channel Is Retail Media
Mediapsssst, Richard Whitman - Tuesday, September 20, 2022
Global media retail revenue totaled $88 billion last year and is expect ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Omnicom's Hearts & Science Elevates Stanger To US CEO, Ups Basile To COO
MAD, Steve McClellan - Friday, September 16, 2022
The appointments follow the recent promotion of Ralph Pardo, Stanger's predecessor, ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...
- Mindshare, GroupM Top New Biz Charts For The First Half Of 2022
MAD, Steve McClellan - Thursday, September 15, 2022
That's according to agency research firm COMvergence which just released its "N ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfee
Television News Daily, Wayne Friedman - Friday, September 16, 2022
Looking to ramp up even more new TV currency connections with ...
- Where Retail Media Went Wrong And How Newer Entrants Can Avoid the Same Pitfalls
MAD, Chris Reebie - Wednesday, September 14, 2022
Consolidation. Cooperation. Transparency. Three words that don't align with the current, retail-driv ...
- MyPillow Guy: Who Needs A Phone When You Own Fox News In Prime-Time
Marketing Politics Weekly, Joe Mandese - Thursday, September 15, 2022
An analysis by watchdog Media Matters shows Mike Lindell may be t ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- The Emmys Hits Another Record Viewership Low: 5.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
iSpot.tv estimates national TV ad spend on the show totaled $38.9 millio ...
- Accenture Song Taps Publicis' Kelly For New Global Head Of Media Role
MAD, Steve McClellan - Monday, September 12, 2022
The digital agency also hired Droga5 and MediaCom alum Deal Challis ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Havas Media Wins Global Remit For Shoe Marketer Wolverine Worldwide
MAD, Steve McClellan - Thursday, September 8, 2022
The company's brands include Merrell, Saucony, Sperry, Wolverine, Keds, Stride Rite, Hu ...
- Evergent And XroadMedia Form A Data Partnership
Email Marketing Daily, Ray Schultz - Thursday, September 8, 2022
Subscription management platform Evergent has formed a strategic partnership with XroadMedia ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- Berkshire Hathaway Extends Custom Publishing With Havas, New Mag Targets Southern Cal
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
With a 75,000 controlled print circulation, "Lifestyles Southern California," launches in Decemb ...
- What's Next For Jill Metcalf?: Long-Term Transformation Of Dentsu Media Shops
MediaDailyNews, Joe Mandese - Monday, August 29, 2022
The long-time Essence vet joins Dentsu International as Chief of Business Strate ...
- Vibenomics Marketplace Lets Competitors Collaborate, Support In-Store Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 29, 2022
The In-Store Marketplace helps retailers with in-store media choices and buys, allowi ...
- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Dentsu's Carat Retains Vodafone Assignment After Review
Accounts on the Move, Steve McClellan - Thursday, August 18, 2022
Media expenditures by the company in the EMEA region last year total ...
- The New Recession Playbook: Rethinking What Hardworking Media Really Is
MAD, Steve Knapp - Thursday, August 18, 2022
Brand-building and broad-reaching media outperforms performance media over time. And great creati ...
- Havas Media Names PubMatic 'Preferred' SSP In NA
MAD, Steve McClellan - Wednesday, August 17, 2022
PubMatic said the selection was based on its capabilities, quality of invento ...
- It's The Oxygen, Stupid
Red, White & Blog, Joe Mandese - Thursday, August 18, 2022
And by oxygen, Ipsos political guru Chris Jackson means the ability ...