- Any Given Holiday -- A 10-Point Shopping Strategy For Retailers Looking For Customers On Facebook
Engage:Men, Rob Jewell - Thursday, December 20, 2012
What's the best way for retailers to engage men? We hear th ...
- Axe To Take A Chop At Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Mens grooming brand Axe will air a 30-second television commercial during Sup ...
- Why I'm Not Sharing Your Delightful Content (Or Begging You To Share Mine)
Engage:Men, Keith Blanchard - Thursday, December 13, 2012
You're goofing off at work, minding your own business, watching baby duc ...
- Brands Improve Targeting This Holiday Season
Engage:Men, - Tuesday, December 11, 2012
Most men grind it out five days a week in their offi ...
- Guy-Commerce: How They Shop This Holiday Season
Engage:Men, Ethelbert Williams - Friday, December 7, 2012
As the holiday shopping season is in full gear, men around t ...
- Interpublic: Behold The Rise Of The 'Mansumer'
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
Now, in a new report, Interpublic's media shop BPN has documented t ...
- Ugg Marketing VP Talks Tom Brady
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
The New England Patriots QB has been spokesperson for Ugg for M ...
- Man Hunt: Telefutura Is Transformed Into UniMas
MediaDailyNews, Wayne Friedman - Monday, December 3, 2012
Another young-skewing Spanish-language network is getting a new name, as well ...
- Absolut, Thrillist Launch 'Bloody' Campaign
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Equal parts gatekeeper and insider, bartenders hold a special position among nightli ...
- Behind The Moustache And The Man In Movember
Engage:Men, David Measer - Thursday, November 29, 2012
I never had any desire to grow out my moustache. Sure, li ...
- Gen X Genders Generally Congenial To Germane Ads
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
While Gen X is a smaller group than the demographics that booke ...
- Is Yours A 'Mad Men' Brand In A 'Modern Family' World?
Engage:Men, Steve Smith - Friday, November 23, 2012
If the recent election proved anything, it's that you don't win wh ...
- Bro, Don't Belittle Me: Insights For Connecting With Today's Millennials
Engage:Millennials, Scott Eagle - Friday, November 23, 2012
Millennial males are not insensitive baboons. They're in tune with their feelin ...
- Jagermeister Breaks From Party Perception
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
Jagermeister is readying its biggest marketing campaign in the UK to da ...
- Can The Way To His Heart Now Be Through Mobile?
Engage:Men, Rob Jewell - Thursday, November 15, 2012
With Mobile Internet usage ramping up substantially faster than desktop Internet usa ...
- Men's Grooming Category Gets Into 'Movember'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
This month is Movember, in which men, in order to raise awarene ...
- I Know Exactly What To Wear Today
Engage:Men, - Tuesday, November 13, 2012
I consider myself a "guy's guy." I watch sports almost exclusively, pl ...
- Movember Gathers Big Mo
Marketing Daily - Top of the News, Thom Forbes - Monday, November 12, 2012
Once again, Mr. Clean is not Mr. Clean Shaven -- at lea ...
- Pink Is For Men, Too
Marketing: Causes, Paul Jones - Monday, November 12, 2012
My travels during National Breast Cancer Awareness Month in October took ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- To Attract Men, Be Attractive to Men
Engage:Men, Steve Smith - Thursday, October 25, 2012
If you believe what you read, you surely think men are faci ...
- Ford Does First-Ever Documentary For Warriors In Pink
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
The automaker is using Breast Cancer Awareness month to promote its first-ev ...
- It's Raining Men ... Or Is It?
Engage:Men, Rob Jewell - Thursday, October 18, 2012
You can ask just about anyone on the street about men a ...
- Small Adventures Are Where Men Go To Be Men
Engage:Men, - Tuesday, October 16, 2012
Men are being totally emasculated in our society today, aren't we? Ev ...
- CW's 'Arrow' Hits Viewer Mark
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
"Arrow," a new CW drama -- one geared to pull in mo ...
- Complex Media Debuts Feast Site For Men
Online Media Daily, Fern Siegel - Thursday, October 11, 2012
Complex Media, a content provider for men 18-34, launched First We Fea ...
- Gaming Use Brings More Men To TV
MediaDailyNews, Wayne Friedman - Tuesday, October 9, 2012
Although TV prime time and other day-part viewing has been largely dominat ...
- What Happened To 'Maxim'?
Engage:Men, Keith Blanchard - Thursday, October 4, 2012
This month, Maxim magazine announced its first-ever drop in rate base, t ...
- Marketers: Reach Men Through Mobile, Movies
Marketing Daily, Aaron Baar - Tuesday, October 2, 2012
Overall, nearly a third of all consumers surveyed said they'd watched ...
- 'You're Looking Mansome Today'
Engage:Men, Steve Smith - Thursday, September 27, 2012
Recently, I watched Morgan Spurlock's "Mansome." It was part lesson on t ...