Jagermeister is readying its biggest marketing campaign in the UK to date as it looks to convince consumers it is a drink to be savored and not to get drunk with on nights out. The
German herbal liqueur plans to push the benefits of drinking Jagermeister as an ice-cold shot. It will target a slightly older demographic of 25- to 35-year-old males compared to the brand’s
traditional 18-to-25 group.
Read the whole story at Marketing Week »