- Macy's Taking Menswear Act to Vegas
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2012
Macy's says it is expanding its Las Vegas presence, and plans ...
- Is Your Brand Ready For Men Who Want To Live 'Medium'?
Engage:Men, - Thursday, September 20, 2012
Earlier this year, I was sitting down with an agency that represen ...
- Millennial Men, Women Respond Differently To Ads
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
If Millennial men and women are from Mars and Venus, the latt ...
- Humor In Ads: Laughs Fall Along Gender Lines
MediaDailyNews, David Goetzl - Friday, September 14, 2012
Nielsen research indicates males and females embrace ads with different types ...
- Should Pinterest Try to Get More Male Users?
The Social Graf, Erik Sass - Thursday, September 13, 2012
In social media, as in so many things, the conventional wisdom ...
- Testosterone Drugs A Hit, But Effective?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
Drug companies are marketing male hormone testosterone as a solution to malais ...
- What Online Porn And Video Games Tell Us About Male Behavior
Engage:Men, David Measer - Tuesday, September 4, 2012
In Martin Amis' latest novel, Lionel Asbo, the titular character wonders alo ...
- Bloomingdale's Throws Leg Over BMW For Men's Line
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The BMW R 1200 R Classic is featured in the men's departme ...
- Hispanics Emerge As Core C-Store Consumer
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 31, 2012
The core convenience store customer is male, between the ages of ...
- Hey! Men Buy Fabric Softener, Too
Engage:Men, Ky Henderson - Thursday, August 30, 2012
In the 1983 film "Mr. Mom," Michael Keaton plays a guy wh ...
- Crave Names Berkowitz SVP, Sales
Online Media Daily, Gavin O'Malley - Tuesday, August 28, 2012
Men's lifestyle site Crave Online has scored industry veteran Drew Berkowitz ...
- Men Loving Their Faces
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
Men aren't just dabbling in their good looks, they're actually slathering: T ...
- Brands Go Back To School
Engage:Men, Steven Smith - Thursday, August 23, 2012
If you're a parent, someone in your household has likely been engag ...
- Who Came in First in the Olympic Games of Social Marketing? A Recap
Engage:Men, Rob Jewell - Thursday, August 16, 2012
Since the summer of 2008 there has been explosive growth across t ...
- Mexican Beer Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running i ...
- Mobile & The ADD Crowd
Engage:Men, Adam Chandler - Thursday, August 9, 2012
Back in the old days, we used to tune out of somethi ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Owned And Earned Media Grows A Pair
Engage:Men, Steven Smith - Thursday, July 26, 2012
Paid, owned and earned media. There's no shortage of talk about i ...
- Now Live: First National Deal Site For Gay Men
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
The Washington, D.C.-based online voucher company, which launched just under a mon ...
- Why The Race For The White House Goes Through Facebook
Engage:Men, Rob Jewell - Thursday, July 19, 2012
Now that Mitt Romney is the clear front-runner for the Republican presidenti ...
- Young Hispanics' Media Use Varies By Gender
MediaDailyNews, Erik Sass - Wednesday, July 18, 2012
Young Hispanic adults tend to use media and technology differently depending ...
- Don't Market To Guys, Entertain Them
Engage:Men, Mark Jaffe - Thursday, July 5, 2012
Men want to be entertained, no surprise there. So it makes perfe ...
- What Men Really Want
Engage:Men, Steve Smith - Thursday, June 28, 2012
Father's Day has come and gone, but, hopefully, not too long a ...
- Brut Seeks 'The Essence Of Man'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The men's aftershave brand is launching a campaign that offers a n ...
- Men Side With Reddit; Women Prefer Pinterest
Around the Net In OMD Europe, Nina Lentini - Sunday, June 24, 2012
Social media marketers may have been aware of some form of preferenc ...
- Are We Ready To Look Past The Same-Old, Same-Old?
Engage:Men, Rob Jewell - Thursday, June 21, 2012
There are so many different types of men within and beyond t ...
- MundoFox Attracts Toyota, L'Oreal Before TV Launch
Around the Net In Media, Phyllis Fine - Monday, June 18, 2012
MundoFox, the new U.S. Spanish-language network that debuts in August, will a ...
- Report: Digital Dads Versus Just Dads
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Earlier this week, we looked at how dads differ from moms wh ...
- Cracking The Guy Code
Engage:Men, Adam Chandler - Thursday, June 14, 2012
Men are tricky. Just because many love sports, music, entertainment, cars (a ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...