- In Supermarkets, Dads Now Top Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
If food marketers just heard a crash in Aisle 3, it m ...
- Dads Less Wary Of Technology In Media
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
While 75% of moms versus 64% of dads believed that technology h ...
- Schick Flies With Spidey
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Schick is getting a ride on Spidey's silken bungee cord via ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- 'GQ,' Nordstrom Team For E-commerce
MediaDailyNews, Erik Sass - Friday, June 1, 2012
'GQ' is expanding its presence in the branded e-commerce space, with Friday ...
- Sears Adds 'Outdoor Life' Men's Clothing
Marketing Daily, Sarah Mahoney - Monday, May 7, 2012
The hunting and fishing duds are scheduled to arrive in stores ...
- Wahl Jumps Aboard Train To Target Audience
Marketing Daily, Aaron Baar - Sunday, May 6, 2012
In a growing trend of marketers trying to reach young men, Wah ...
- Men's Wearhouse: Not Your Father's Suit
Marketing Daily, Aaron Baar - Thursday, May 3, 2012
Looking to change the idea that being or wearing a "suit" ...
- Jagermeister Joins Cabinet Of Liquor Advertisers
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
In another sign that hard-liquor advertisers are increasingly warming to cable ...
- Affluent Males Spend Up To $30K Annually Online
Online Media Daily, Laurie Sullivan - Wednesday, May 2, 2012
Some 19 million males with a household income of more than $100,0 ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Subscription Model Turns Blades Into Market Share
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 12, 2012
It's a subject not openly spoken about in friendly poker games, slow-pit ...
- Spike, TNA 'Wrestling' For Years
MediaDailyNews, Fern Siegel - Thursday, April 5, 2012
Spike TV has reached a multiyear deal TNA Entertainment's "Impact Wrestling," o ...
- Men's Ware: AOL Launches Mandatory.com
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Created in partnership with digital content developer BermanBraun,AOL is taking another st ...
- Dove Loves Social For March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tapping into what might be the largest online sports viewership of t ...
- Dial For Men Gets The Ladies' Pinterest
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Dial for Men product board topics will follow common Pinterest themes li ...
- Father Knows Best ... With The Help Of A Smartphone And Social Media
Engage:Moms, Maria Bailey - Wednesday, March 7, 2012
More and more, we are reading articles and blog posts about t ...
- Make Room For Daddy
Engage:Moms, Stephanie Azzarone - Wednesday, February 22, 2012
While moms, without question, remain the major decision makers when it com ...
- Most Google+ Users Are (Still) Men
The Social Graf, Erik Sass - Wednesday, February 15, 2012
The proportions may have evened up somewhat since the early days immediate ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Gillette Goes To Fashion Week
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Procter & Gamble's Gillette brand is focusing on menswear during New Yo ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Digital Magazines Popular, Men Hold Edge
Online Media Daily, Erik Sass - Monday, January 30, 2012
While more than half of both male and female tablet owners a ...
- Condom Ad Cites The Alternative: Fatherhood
Marketing Daily, Tanya Gazdik - Wednesday, January 11, 2012
The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Cro ...
- Lempert: Boomers, Men Will Shape Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 28, 2011
The buying power of Baby Boomers and the increasing roles of m ...
- Shopping Pops With Chopping Blocks
Marketing Daily, Liz Aviles, Erin Yazgan - Thursday, December 15, 2011
Ditch the "dumb dad" stereotype and reach out to the 21st-century ...
- What Do Women (And Men) Want?
Marketing: Causes, David Hessekiel - Monday, December 12, 2011
Sigmund Freud, the father of psychoanalysis, is famous for having asked t ...
- Dads More Likely Than Moms To Buy Electronics
Marketing Daily, Karl Greenberg - Thursday, December 1, 2011
Ipsos OTX MediaCT's new LMX Family Study of all media and technolo ...
- The Greening of Men, Part 2
Marketing: Green, Hank Stewart - Wednesday, November 30, 2011
Did I read that right? Eighty-two percent of Americans think being environmental ...
- Haggar Makes Comeback
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
The 85-year-old men's clothing manufacturer Haggar, which made the term "slacks" curren ...