- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- Going Green Can Be Masculine, Too
Marketing: Green, Frank O'Brien - Wednesday, October 12, 2011
Small and quiet hybrid cars, reusable shopping bags, eating organically; on t ...
- Schick Shaves The World, An Icon At A Time
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
The brand's Energizer Personal Care unit is running a web campaign a ...
- Watch New Fall Shows and Learn about Millennial Men
Engage:Millennials, Sharalyn Hartwell - Friday, September 23, 2011
With all the new fall TV programming, your DVR is likely getti ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- Grassroots Effort Backs Sir Richard's Condoms
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The cause model for Sir Richard's condoms, which come in handkerchief-style pla ...
- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Mountain Dew Launches 'Call of Duty' Tie-Ins
Marketing Daily, - Thursday, August 25, 2011
PepsiCo's Mountain Dew, a favorite among the young male gaming crowd, ...
- Nivea Says Sorry, Withdraws Controversial Ad In 'Esquire'
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Skin care company Nivea has offered a mea culpa for an ...
- Sexist Ads Miss Mark
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Change.org denounces Got Milk's ads targeting men whose female partners have PM ...
- Axe Losing Mojo To Old Spice, Right Guard
Marketing Daily, Tanya Gazdik - Friday, August 5, 2011
"With Old Spice and Right Guard making gains in consumer perception, the ...
- Schick Does Promotional Deal With Thrillist.com
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Schick Hydro Blast razor is running a promotion on Thrillist's JackThreads.com fashi ...
- CBS Upbeat About New 'Men": Kutcher, Danson
MediaDailyNews, Wayne Friedman - Wednesday, August 3, 2011
CBS entertainment president Nina Tassler says the new "Two and a Ha ...
- Something To Get In A Lather About
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 2, 2011
It seems perverse to declare a day in which the richest count ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Brooks Brothers To Sell Licensed Merch For Ivys
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Harvard and Princeton men are some of the college males who wi ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- BRUT Launches Manly Men Behaving Manly Theater on Facebook
VidBlog, Steve Smith - Tuesday, June 28, 2011
Raise your hand if you weren't quite sure BRUT still existed ...
- Men 'Savvier' Networkers Than Women
Online Media Daily, Mark Walsh - Wednesday, June 22, 2011
Per a LinkedIn study, men are savvier networkers than women, judging ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Jockey Taps Tim Tebow for New Underwear
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Heisman winner Tim Tebow is the new spokesperson and advertising talent f ...
- Study: Father's Day Spending To Rise 7%
Marketing Daily, - Thursday, June 2, 2011
A new survey from Brand Keys predicts that consumer spending this Father ...
- Father's Day Spending To Hit $11.1 Billion
Marketing Daily, Sarah Mahoney - Tuesday, May 31, 2011
Clothing -- including the dreaded necktie -- will be the choice ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Men Are Also Deciders In Household Purchases
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Jacobs Media's "Marketing to Men," a survey of over 13,000 adult rad ...
- Nivea For Men Marketing Getting A Facial
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 12, 2011
As part of a revision of its marketing for Nivea For M ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- Prostate Cancer Drug Maker Backs Men's Health Event
Marketing Daily, Tanya Gazdik - Friday, May 6, 2011
Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growi ...
- JCPenney Unwraps Its Big And Tall Concept
Marketing Daily, - Friday, April 29, 2011
JCPenney, which announced its plans to roll out a 300-unit big &am ...