"a little dab'll do ya?"Spike Mans Up With Comedy SlateAround the Net In Media, Fern Siegel - Monday, November 1, 2010
After dipping a toe in the water with the occasional scripted-series effor ...
Brut Slap-Happy For Younger Guys, Real Men Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
Spike Eyes More Scripted Fare To Broaden Male TargetAround the Net In Media, Fern Siegel - Friday, October 29, 2010
Spike TV -- in an effort to draw in older, male viewe ...
EA Sports Expands Vision Of Mixed Martial Arts Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
iPad Ads Reach Affluent iMenMediaDailyNews, Erik Sass - Wednesday, September 29, 2010
Nielsen surveyed 5,000 consumers who own an e-reader, netbook, tablet computer li ...
Legion Targets Digital MavericksMediaDailyNews, - Tuesday, September 21, 2010
Michael Sepso, co-founder of Major League Gaming and Zack Sherman, former preside ...
Procter & Gamble Gets Mo Macho With Old Spice Spot Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Barry Janoff tells us that Old Spice is upping the macho fact ...
Plugged In: Young Men Impact Entertainment DecisionsOnline Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
From the home to Hollywood, the influence of 18-34 guys, according ...
Gillette's 'Razor Guys': Fans Turned Brand Ambassadors Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
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Study: Men Are From Hulu, Women Are From FacebookOnline Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Worldwide, who or what has been driving the rapid adoption of soci ...
Is Mustafa Actually Selling Body Wash Or Just Being Virally Virile? Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
Jack Neff reports that Procter & Gamble's Old Spice body wash h ...
Old Spice's Manly Body Wash TV Spot Takes Film Grand Prix Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
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Energizer's Schick Sponsors Launch Of Vevo Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The deal with Vevo gives Schick Hydro new ways to market i ...
Pampers Pays Homage To Father's DayMarketing Daily, - Friday, June 18, 2010
Replete with a stroller valet, diaper dugout, VIB ("Very Important Baby") pl ...