- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- BrosIcingBros.com Goes Dark; Smirnoff Says It Took 'Measures'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
Smirnoff is suggesting that it had a hand in the demise ...
- Dove Links With MLB Figures For Videos, Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos a ...
- Lauren Unveils New Scent For Young Men
Marketing Daily, - Friday, June 11, 2010
"This is one of our biggest investments ever for a men's brand ...
- Pujols, Pettitte Show Skin, Soft Side For Dove Care + Men
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
...
- NRF: Consumers Plan To Spend A Bit More On Dad
Marketing Daily, - Wednesday, June 9, 2010
The most popular way to celebrate is with a meal out, chos ...
- Drinking Game Raises Questions; Diageo Says It's Not Involved
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
J. David Goodman reports that a new viral binge drinking game featuri ...
- Genworth Celebrates Parenthood On Facebook
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2010
The Richmond, Va.-based financial services company has created a new Facebook f ...
- Gillette Fusion ProGlide Launches, Grooming Products To Follow
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Yesterday's launch of the high-end Fusion ProGlide razor is a key pa ...
- Consumer Goods Giants Target Male Shoppers
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
...
- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campai ...
- Men's Wearhouse Ads Take New Approach
Marketing Daily, Aaron Baar - Wednesday, June 2, 2010
"In a world of one-day sales, we wanted to create a fre ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Genesee Tries Ironic Touch For Genny Light
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
The campaign comprises radio, point-of-purchase, social media and online videos that pos ...
- How To Market To Males
Marketing Daily, Bob Deutsch - Friday, May 21, 2010
Men may groom more than they used to but they are sti ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- Philips Norelco Launches 'Deforest Yourself'
Marketing Daily, - Saturday, May 1, 2010
In celebration of Arbor Day, Philips Norelco has launched a "Deforest Yoursel ...
- Former Bauer Exec Oltarsh Takes CRO Post At Thrillist
Online Media Daily, - Wednesday, April 28, 2010
Mark Oltarsh, former vice president and Group Publisher of Bauer Publishing's ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- Sports B.O. Is The Sweet Smell Of Success
Marketing: Sports, Barry Janoff - Tuesday, April 27, 2010
The men's grooming category has long been dominated by shaving cream a ...
- Kim-Clark Depends On Male/Female Difference
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
"From a campaign perspective the thing we want to have come throu ...
- Mundial Upgrades: New Online Sports Net, Digizines
MediaDailyNews, Fern Siegel - Thursday, April 15, 2010
The Mundial Group is on a tear. First, the 10-year-old Latino spor ...
- MTV Creates Web Site For Young Men
Around the Net In Media, Fern Siegel - Thursday, April 1, 2010
MTV is developing a new blog aimed at the coveted young ma ...
- Former NFL Scrub Hits It Big With Old Spice Video
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part act ...
- Q&A: Perfect Time For Manly Men Products?
Marketing Daily, Sarah Mahoney - Wednesday, March 24, 2010
So far, the new product is sold in Meijers, the Midwestern groce ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- The Men's Grooming Battle Gets Down And Dirty
Around the Net In Brand Marketing, Thom Forbes - Monday, March 8, 2010
I knew the term "metrosexual" had long ago passed into the Valhal ...
- Macy's, Kenneth Cole Expand Menswear Line
Marketing Daily, - Tuesday, March 2, 2010
Macy's is partnering with Kenneth Cole Productions to introduce a new men ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- Man In A Mom's World
Engage:Moms, Kevin Burke - Wednesday, February 24, 2010
The best way for anyone to understand someone else's perspective is ...