- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- Meta Doubles Down On AI, Fuses Efforts
MediaDailyNews, Colin Kirkland - Friday, January 19, 2024
Meta's next steps toward investing in AI include a focus on pla ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- Are You Ready For The Readyverse?
Media 3.0, Colin Kirkland - Friday, January 5, 2024
Readyverse Studios intends to build a "destination for fans to explore the ...
- Meta Horizon Worlds Continues VR Concert Series with BLACKPINK
MediaDailyNews, Colin Kirkland - Tuesday, December 26, 2023
South Korean girl group BLACKPINK will be performing in Horizon Worlds ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023
Marketing Daily, Colin Kirkland - Thursday, December 14, 2023
Gamefam was responsible for some of the top-rated games and events ...
- Threads Officially Launches In The EU
MediaDailyNews, Colin Kirkland - Thursday, December 14, 2023
One day after Meta CEO Mark Zuckerberg announced it may be joini ...
- Threads May Join The 'Fediverse,' Meta Tests Integration With ActivityPub
MediaDailyNews, Colin Kirkland - Wednesday, December 13, 2023
Meta CEO Mark Zuckerberg announced that Meta is running a test th ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Lego Engages Kids With New Immersive Fortnite Game
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
Lego's Fortnite "survival crafting game" will officially become available to all use ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Mattel Launches A Barbie DreamHouse Experience In Roblox
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
In Barbie's world on Roblox, players can build their own dream hous ...
- Watchdog Issues Guidance For Metaverse Ads To Children
MediaDailyNews, Wendy Davis - Tuesday, October 3, 2023
"The risk of manipulating children into unwittingly viewing ads or making unintend ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Roblox Comes To PlayStation, Plus Meta Quest, Xbox Updates
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
Roblox announced at its Developers Conference Friday that it will finally ...
- Meta Finally Tests Legs For Horizon Worlds Avatars
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
What may be the longest-running joke about Mark Zuckerberg's metaverse vision ...
- Walmart, Claire's Expand Back-To-School In Roblox
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
The online game platform may be spluttering by financial metrics. But f ...
- Meta Brings 'Horizon Worlds' To Mobile, Web Via Closed Beta Test
MediaDailyNews, Colin Kirkland - Monday, August 28, 2023
Meta shared a teaser of the forthcoming experience and invited people ...
- Walmart, POCLab Celebrate 50th Anniversary Of Hip-Hop With New Virtual World
MediaDailyNews, Colin Kirkland - Monday, August 28, 2023
The immersive experience is designed to educate players about hip-hop's influence ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- Paris Hilton Invites Her Fans To 'Sliv Together' In New Roblox Fan World
Digital News Daily, Colin Kirkland - Monday, August 14, 2023
Taken from her personal catchphrase, Paris Hilton has launched "Slivingland," an immersi ...
- 'Hamilton' Enters The Metaverse
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
Players are able to re-experience the music from the original "Hamilton" sh ...
- The Met Creates Roblox Wearables From Priceless Artworks
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
"Replica" allows museum visitors to scan artwork and bring wearable elements ...