- Generative AI - What It Means For Brands, Agencies: Q&A With Invisible North CMO Geoff Renaud
Digital News Daily, Colin Kirkland - Friday, January 27, 2023
Geoff Renaud, CMO of Web3 agency Invisible North, talks about where ...
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
"By using outdated technology," the agency says it is "enticing" bleeding-edge tale ...
- How MySpace Created A Gateway To The Metaverse
Marketing Insider, Elise Stieferman - Monday, January 23, 2023
While Mark Zuckerberg may be the kingpin of the metaverse today, t ...
- KB Home Enters Metaverse For Grown-Ups
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
CMO Amit Desai explains the immersive experience that lets customers explore architectur ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- Marketing All Star: Carl Loredo
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Wendy's has seen some of its most ambitious years under the guidan ...
- CES Recap: Tech Industry Recalibrates Following A Few Rough Months
MediaDailyNews, Richard Yao - Tuesday, January 10, 2023
LAS VEGAS -- After a fully virtual show in '21 and ...
- How Reddit Predicts Consumer Trends For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Reddit wants to help brands predict the future - for example, wh ...
- H&M Pushes Sustainable Fashion In New Roblox Metaverse Experience
Digital News Daily, Colin Kirkland - Wednesday, January 4, 2023
Partnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashi ...
- H&M Heads To Roblox To Gamify Sustainability
Retail Insider, Sarah Mahoney - Wednesday, January 4, 2023
Users can choose materials for their virtual wardrobe, trading their fashion desig ...
- Is Big Tech In Big Trouble?
MediaDailyNews, Fredrik Kinge - Wednesday, December 28, 2022
The news has been full of stories about layoffs from Big Te ...
- NYX Deepens Metaverse Commitment With Spring Launch
D2C Insider, Sarah Mahoney - Tuesday, December 27, 2022
As digitally led beauty brands expand their virtual shopping worlds, NYX offe ...
- My Many Problems With The Metaverse
Media Insider, Gord Hotchkiss - Tuesday, December 27, 2022
If you think criminals aren't eying metaverse's opportunies, I have a virtu ...
- Marketers Say The Metaverse Is Overhyped
Around the Net in Email, Ray Schultz - Thursday, December 22, 2022
Half of marketers surveyed by Marketing Brew feel that the metaverse ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- H&M Debuts The Metaverse As A Fashion Concept
Retail Insider, Sarah Mahoney - Wednesday, December 21, 2022
With its new collection, the fast-fashion brand aims to blend futurism, f ...
- Meta Plans Major Metaverse Investments In 2023
Digital News Daily, Colin Kirkland - Monday, December 19, 2022
Despite widespread layoffs, a lack of mass metaverse adoption, and CEO Ma ...
- Metaverse And Web3 New Year's Predictions From Kinetix Co-Founder Yassine Tahi
Digital News Daily, Colin Kirkland - Thursday, December 15, 2022
The Kinetix cofounder talks about the company's views on other metaverse platfor ...
- People Welcome the Metaverse, But Have Concerns: Study
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Many consumers are worried about safety, Telus International reports. ...
- AI Company Metaphysic Builds Web3 Team With Marketing, Metaverse Execs
Digital News Daily, Colin Kirkland - Wednesday, December 14, 2022
Metaphysic, an AI company working to create a hyperreal metaverse by allowi ...
- Metaverse And Web3 New Year's Predictions, With Flox Founder Jaie Genadt
Digital News Daily, Colin Kirkland - Tuesday, December 13, 2022
Jaie Genadt is co-founder of Flox, an emerging metaverse events platform design ...
- Aston Martin Drifts Into The Metaverse With Raceable NFTs
Digital News Daily, Colin Kirkland - Wednesday, December 14, 2022
Aston Martin announced the launch of NFTs that allow fans to colle ...
- EOS, Mariah Carey Make Merry In The Metaverse
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
EOS hopes its dance with the 'Queen of Christmas' will offer plen ...
- Epic Games' New Account Types Invite Kids To Safely Join The Metaverse
Digital News Daily, Colin Kirkland - Friday, December 9, 2022
This week, Epic Games sought to make its platforms -- like t ...
- Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
MediaDailyNews, Joe Mandese - Thursday, December 8, 2022
The changes include "a special focus on bold creativity from independent med ...
- Toys 'R' Us Drops 10,000 Digital Collectibles
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The exclusive collectible NFTs feature variations of a reimagined 3D animation ...
- How Brands Can Find Metaverse Success On Roblox
Marketing Insider, Aaron Paquette - Wednesday, December 7, 2022
One idea: Host virtual activities for "IRL" prizes. ...
- Timex Partners With Bored Ape Yacht Club For Rare NFT Watches
Digital News Daily, Colin Kirkland - Monday, December 5, 2022
Owners of Bored Ape Yacht Club NFTs are now able to displ ...
- Meta Urges Washington To Adopt 'Tech-Neutral' Approach In Regulating Metaverse
Digital News Daily, Colin Kirkland - Friday, December 2, 2022
Meta says in a policy paper that existing laws and regulations wi ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...