- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds
Television News Daily, Wayne Friedman - Tuesday, May 30, 2023
Netflix could take a big loss among young subscription-owners in the shi ...
- New Mustang Dark Horse Geared Toward Younger Consumers
Marketing Daily, Tanya Gazdik - Monday, May 22, 2023
Ford used Epic Games' Unreal Engine to create the high definition ...
- The Washington Post Targets Younger Readers With Venmo Payment Offer
Publishers Daily, Ray Schultz - Thursday, May 18, 2023
Post is letting subscribers pay with their Venmo mobile payment account. ...
- Bluecoat Gin Targets Media To Reach Millennials
MAD, Fern Siegel - Tuesday, May 16, 2023
The company is again partnering with NBC Philadelphia and the Philadelphia Philli ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Cadillac Frustrates Potential EV Buyers With Long Wait
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 3, 2023
Cadillac is finally reaching a younger customer with its Lyriq electric vehicl ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
Marketing Daily, Tanya Gazdik - Saturday, March 25, 2023
The report cited some companies effectively connecting with this consumer group, includi ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On Spending
Email Insider, Ray Schultz - Tuesday, March 21, 2023
Gen Z is least likely to be cutting back on entertainment, Jung ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Research: How Millennials Are Rewiring American Families
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 16, 2023
Saatchi & Saatchi plunges into the domestic lives of young parents, explaini ...
- Gen Z Rewrites Weddings As Pandemic Bottlenecks Fade
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Just 7% of couples who married in 2022 say COVID impacted the ...
- Why Video Is The New Go-To For Dating Apps
Social Media Insider, Colin Kirkland - Wednesday, February 15, 2023
After people were separated by the pandemic, video-fueled connections became essential, effective ...
- Older? Sure. Wiser? Debatable.
Media Insider, Gord Hotchkiss - Tuesday, January 24, 2023
If only one generation could vote, and if everyone's future depended ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Ecommerce Plays Big Role In Gen Z, Millennial Snacking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 1, 2022
Both cohorts place major online retailers like Amazon as a go-to sour ...
- Gen Z On A Spree: They're Spending More On Holiday Gifts Than Any Other Group
Email Insider, Ray Schultz - Monday, November 21, 2022
Gen Zers plan to purchase $1,484 in gifts, beating out millennials a ...
- Hyundai Reaches Younger Audience With Festival Activation
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2022
The Hyundai Ioniq 5 electric vehicle on display was converted into ...
- Surprise: Older People Care More About Brand Purpose Than Gen Z
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
While purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Most Consumers Will Share Email Address For Coupons: Study
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
Email is a top channels for finding out about coupons -- seco ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- Small Wonder: Consumers Dislike Large Stores And Prefer SMBs
Email Insider, Ray Schultz - Tuesday, September 20, 2022
Consumers often have to overlook higher prices when buying from small a ...
- Young Readers Feel All Information Is 'Not To Be Trusted Or Taken At Face Value,' Study Finds
Publishers Daily, Ray Schultz - Friday, September 16, 2022
They also believe all opinion should be labeled at such, and th ...