Bluecoat Gin has launched its spring/summer campaign.
The work for the Philadelphia-based spirits brand comes just after it won double gold at the prestigious San Francisco World Spirits Competition for its barrel-aged gin.
The brand is again partnering with NBC Philadelphia and the Philadelphia Phillies for ads, on-air mentions, digital placements and billboards. The out-of-home push promotes Bluecoat at city bus stops and subways.
In addition, targeted streaming buys across Peacock, Paramount+ and YouTube ups efficiency and helps drive sales to millennials interested in cocktails and nightlife.
Saluk & Co. is the media AOR for the brand. The production company is &Rosàs Barcelona.
"Bluecoat is an American gin that has always challenged the status quo. The creative communicates our American roots and also reflects fellow defiant creators. We leave the viewer with the message: "We're Americans. Not because we were born in the land of opportunities, but because we know exactly what to do with them," Chris Dunn, Buecoat's marketing director, told Agency Daily.
The name is taken from Bluecoats, free-thinking revolutionaries who fought for American independence against the British crown.
Made at Philadelphia Distilling, the brand includes Bluecoat American Dry Gin, Bluecoat Elderflower Gin, Bluecoat Barrel Finished Gin and Bluecoat Gin for Seltzer. The flagship brand, American Dry Gin, was introduced in 2006. Using organic juniper berries, Bluecoat uses a secret blend of organic citrus peels that gives it a distinct finish.
Bluecoat Gin is the first craft distillery to open in Pennsylvania since Prohibition.