- Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 16, 2022
Consumers plan to spend an average of $1,041, but millennials will spe ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...
- Young Shoppers Prefer International D2C Brands Over Marketplace Platforms: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 30, 2022
Gen Zers and millennials believe D2C sites give them a more personaliz ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater Chains
TV Watch, Wayne Friedman - Tuesday, August 23, 2022
Big movie-studio owners have touted the return of profitability and strong box-offi ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- Consumers Resent Poor Targeting by Brands: Study
Email Marketing Daily, Ray Schultz - Tuesday, July 19, 2022
Almost three-fourths of consumers receive mis-targeted messages once a month, and 2 ...
- Why Do People Buy NFTs?
Digital News Daily, Colin Kirkland - Thursday, July 14, 2022
Overall, 81% of participants in a study felt their NFT was ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma Says
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Data shows at least a third of Gen Zers want to fi ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Study: Gen Z Prefers Social Media To Email And Phone When Buying
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Gen Z consumers prefer to engage with brands on social media v ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- Gen Z Frustrated By Vehicle-Buying Experience
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2022
Gen Z consumers found it more difficult to buy a car onli ...
- Consumers Prefer Text Over Email For Quick Notifications: Study
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Gen Z and millennials widely favor SMS because of its speed, Mit ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
MAD, Fern Siegel - Tuesday, April 19, 2022
The campaign, called the "New 'new normal'" is running in "Architectural Diges ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Sam's Club Aims To Attract Millennials
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 30, 2022
Sam’s Club continues its efforts to digitally engage with customers, and Sc ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- From BB To Z: A Quick Refresher Course On Demographics
Marketing Daily - Top of the News, Todd Wasserman - Monday, March 21, 2022
One note: Most Gen-Zers have little or no memory of 9/11. Instea ...
- Almost All Consumers Expect To Shop Via Social This Year, Study Says
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Over two-thirds of shoppers have already bought through social media, Sprout Soci ...