- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Ecommerce Plays Big Role In Gen Z, Millennial Snacking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 1, 2022
Both cohorts place major online retailers like Amazon as a go-to sour ...
- Gen Z On A Spree: They're Spending More On Holiday Gifts Than Any Other Group
Email Insider, Ray Schultz - Monday, November 21, 2022
Gen Zers plan to purchase $1,484 in gifts, beating out millennials a ...
- Hyundai Reaches Younger Audience With Festival Activation
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2022
The Hyundai Ioniq 5 electric vehicle on display was converted into ...
- Surprise: Older People Care More About Brand Purpose Than Gen Z
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
While purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Most Consumers Will Share Email Address For Coupons: Study
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
Email is a top channels for finding out about coupons -- seco ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- Small Wonder: Consumers Dislike Large Stores And Prefer SMBs
Email Insider, Ray Schultz - Tuesday, September 20, 2022
Consumers often have to overlook higher prices when buying from small a ...
- Young Readers Feel All Information Is 'Not To Be Trusted Or Taken At Face Value,' Study Finds
Publishers Daily, Ray Schultz - Friday, September 16, 2022
They also believe all opinion should be labeled at such, and th ...
- Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 16, 2022
Consumers plan to spend an average of $1,041, but millennials will spe ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...
- Young Shoppers Prefer International D2C Brands Over Marketplace Platforms: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 30, 2022
Gen Zers and millennials believe D2C sites give them a more personaliz ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater Chains
TV Watch, Wayne Friedman - Tuesday, August 23, 2022
Big movie-studio owners have touted the return of profitability and strong box-offi ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- Consumers Resent Poor Targeting by Brands: Study
Email Marketing Daily, Ray Schultz - Tuesday, July 19, 2022
Almost three-fourths of consumers receive mis-targeted messages once a month, and 2 ...
- Why Do People Buy NFTs?
Digital News Daily, Colin Kirkland - Thursday, July 14, 2022
Overall, 81% of participants in a study felt their NFT was ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma Says
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Data shows at least a third of Gen Zers want to fi ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Study: Gen Z Prefers Social Media To Email And Phone When Buying
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Gen Z consumers prefer to engage with brands on social media v ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- Gen Z Frustrated By Vehicle-Buying Experience
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2022
Gen Z consumers found it more difficult to buy a car onli ...
- Consumers Prefer Text Over Email For Quick Notifications: Study
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Gen Z and millennials widely favor SMS because of its speed, Mit ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...