- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
Digital News Daily, Colin Kirkland - Tuesday, February 15, 2022
Blockchain tech company Advokate Group also found participants want to make re ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Cross-Border Ecommerce Returns Fluster Gen Zers And Millennials: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 12, 2022
Younger shoppers are daunted by unclear returns policies and lack of collecti ...
- Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover
Marketing Daily, Tanya Gazdik - Tuesday, January 4, 2022
"The NX is going to set the stage for the next chapt ...
- Consumers Want Funny And Reassuring Emails From Brands: Study
Email Marketing Daily, Ray Schultz - Thursday, December 30, 2021
Gen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When Shopping
Email Insider, Ray Schultz - Friday, December 17, 2021
Gen Zers will surrender privacy if it makes the process smoother. A ...
- Brand Purpose Influences Most People's Purchase Decisions
Research Intelligencer, - Tuesday, November 23, 2021
Eighty-two percent of U.S. consumers said the brands they buy stand f ...
- Marketing Has Top Role For B2B Mobile Apps
Research Intelligencer, - Tuesday, November 16, 2021
Instead of developing apps that are informational, businesses are adding more functionali ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study Shows
Email Marketing Daily, Ray Schultz - Monday, November 15, 2021
Mobile will account for 49% of all sales, Fluent reports. But G ...
- Emailers, Unwrap This: Consumers Plan To Use Their Phones, Apps To Shop This Holiday Season
Email Marketing Daily, Ray Schultz - Thursday, November 4, 2021
Gen Zers and millennials are most likely to be using mobile ap ...
- D2C Hims Targets Anxious Millennial Men
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 2, 2021
Hims, a direct-to-consumer telemedicine company founded in 2017, offers the likes ...
- Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To Social
Email Insider, Ray Schultz - Wednesday, November 3, 2021
Employees using their company emails for personal activities poses both marketing a ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Email Marketing Daily, Ray Schultz - Wednesday, October 27, 2021
Report shows that people age 60+ are most likely to say, ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- Subaru Forester Wilderness Offers Rugged Capability, Comfort
Drive Time, Tanya Gazdik - Monday, October 25, 2021
"Forester customers want actual capability, not just a vehicle that looks capable ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neith ...
- Consumer Assumptions Based On Age No Longer Apply
MediaDailyNews, Leah Montner-Dixon - Monday, October 11, 2021
There has been a decades-long trend, which was exacerbated by the pandemi ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In Conversions
Performance Marketing Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level
Advanced TV Insider, Karlene Lukovitz - Friday, September 24, 2021
83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A Channel
Email Insider, Ray Schultz - Friday, September 10, 2021
The youngest group likes social media-- but they rank email as ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindf ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy
Email Insider, Ray Schultz - Monday, August 16, 2021
Young shoppers want value above all, but they are also influenced ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than Personal
Email Insider, Ray Schultz - Thursday, July 15, 2021
Almost half of Americans spend more time browsing than working out ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...