- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A Channel
Email Insider, Ray Schultz - Friday, September 10, 2021
The youngest group likes social media-- but they rank email as ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindf ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy
Email Insider, Ray Schultz - Monday, August 16, 2021
Young shoppers want value above all, but they are also influenced ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than Personal
Email Insider, Ray Schultz - Thursday, July 15, 2021
Almost half of Americans spend more time browsing than working out ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD Cocktails
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 22, 2021
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if th ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. A ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-t ...
- Amazon Is Millennials' No. 1 Brand. So Is Purpose-Driven Marketing Fruitless?
Marketing Insider, Christine Alemany - Monday, May 3, 2021
What people claim on surveys or in focus groups routinely flies ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking Over
Email Insider, Ray Schultz - Friday, April 30, 2021
Running an SMB has become a young person's game. And those youthf ...
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Millennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Consumers Reboot, From Brands To Relationships, Data Shows
Performance Marketing Insider, Laurie Sullivan - Monday, March 29, 2021
A Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, a ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: Study
Email Marketing Daily, Ray Schultz - Friday, February 26, 2021
Younger shoppers are not as likely to want copy and prices ...
- Apple TV+ Makes Gains With High-Income Millennials
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
Apple TV+ subscriptions for that key demo grew at a faster ra ...
- Millennials Say: 'Enough Emails.' They Demand Relevance, Study Shows
Email Insider, Ray Schultz - Thursday, December 24, 2020
Few millennials demonstrate brand loyalty. But personalized emails can help turn th ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don't
MediaDailyNews, Michael McLaren - Thursday, December 17, 2020
We have just witnessed a dramatic surge of interest in "DoubleClick search ...
- 'Family Handyman' Turns 70, 'Taste Of Home' Hits Record Site Traffic
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
The homeowners-focused title has recently reached a younger and more diverse audie ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck duri ...
- Saladworks Targets the 4Me Generation
Brand Insider Podcast, Steve Smith - Friday, October 9, 2020
Every marketer wants to crack the code on younger demos and t ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- 60% Of Millennials Plan To Buy A TV Set This Year
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Millennials plan to spend much more time in the next year consumi ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...