- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, t ...
- Survey: Strong Demand For Next iPhone
Online Media Daily, Mark Walsh - Monday, July 23, 2012
The iPhone has not lost its hold as an object of desi ...
- NAD: Testimonials On Pinterest Require Disclaimers
Online Media Daily, Wendy Davis - Monday, July 23, 2012
Marketers that post photos to Pinterest must make the same disclosures ...
- Jumptap Names Yahoo Veteran As COO
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt ...
- Study: HTML5 Won't Kill Apps
Raw, Mark Walsh - Tuesday, July 24, 2012
A
new study by Strategy Analytics suggests the rise of HTM ...
- Kiip Adds Digital Wallet
Raw, Mark Walsh - Tuesday, July 24, 2012
Mobile games ad network Kiip has introduced its own digital wallet allowi ...
- FB Ads On Mobile Outperform Desktop
Raw, Mark Walsh - Tuesday, July 24, 2012
Ahead of Facebook’s first quarterly earnings report on Thursday, AdParlor has releas ...
- Mobile Video Ad Impressions Triple At YuMe; Launches New Video Format
VidBlog, Daisy Whitney - Tuesday, July 24, 2012
As mobile video consumption skyrockets, the medium has become a hotbed f ...
- Everything Everywhere Braces For Games
Around the Net In OMD Europe, Nina Lentini - Sunday, July 22, 2012
The Orange and T-Mobile owner has put its money where its mou ...
- Metro Launches Free IPhone App
Around the Net In OMD Europe, Nina Lentini - Sunday, July 22, 2012
Designed to be a 'near match' to the print edition, the a ...
- Amazon Broadens Mobile Device Options
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, July 23, 2012
Already a force in the increasingly key field of mobile computing, Amazon.c ...
- How Local Targeting Boosts Search Ad Performance
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 23, 2012
Michael Boland talks with YP's David Kurtz about the company's new ads, a ...
- LMX Family: Even Preschoolers Get Wired
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A lot of preschoolers today can do the multi-screen thing by t ...
- GetGlue HD To 'Reimagine Discovery Around TV'
Mobile Marketing Daily, Steve Smith - Monday, July 23, 2012
In an upcoming release of an upgraded GetGlue HD, the social ...
- DreamWorks Backs Multimedia Mashup and 'Conversation' App, Ptch
MoBlog, Steve Smith - Monday, July 23, 2012
The next iteration of social video apps may be collaborative mash-ups. DreamWorks-back ...
- Analyzing Attribution
OMMA Magazine, P.J. Bednarski - Wednesday, July 18, 2012
A driver with an automatic transmission has made her choice. What go ...
- Zite Expands To Windows Phone
Online Media Daily, Mark Walsh - Friday, July 20, 2012
Zite has extended its mobile news aggregator app to the Windows Pho ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- Moasis Takes Mobile Ads Hyperlocal
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new mobile ad platform, Moasis Global, promises to help marketers rea ...
- Zite Expands Publisher Program
Raw, Mark Walsh - Monday, July 23, 2012
CNN-owned Zite in April launched a program giving participating publishers their o ...
- MLB At Bat App Hits 5M Downloads
Raw, Mark Walsh - Monday, July 23, 2012
MLB Advanced Media said today the latest version of its popular ...
- Data Behind Day- And Time-Parting Mobile Campaigns
SearchBlog, Laurie Sullivan - Monday, July 23, 2012
Similar to targeting search and display ads based on the time ...
- History Channel App Finds The Legacy and Lore From Where You Stand
Mobile Marketing Daily, Steve Smith - Friday, July 20, 2012
History Here extends the History Channel brand to the near-at-hand. Using mobi ...
- LocalResponse and ShopLocal Target Point-Of-Sale Intent With Pocket Circulars
MoBlog, Steve Smith - Friday, July 20, 2012
In a new partnership between the two companies, social signals from hundre ...
- Google Reports $12 Bil In Consolidated Revenue
Online Media Daily, Laurie Sullivan - Thursday, July 19, 2012
Google reported $12 billion -- up 35% sequentially -- in consolidated reven ...
- Olympic Fans Screen Action On Multiple Devices
Online Media Daily, Mark Walsh - Thursday, July 19, 2012
Four in 10 of those who plan to follow the Olympics th ...
- Opera: iOS Commands Top Ad Rates
Online Media Daily, Mark Walsh - Thursday, July 19, 2012
The iPhone continues to claim top dollar when it comes to mobi ...
- Zite Expands To Windows Phone
Raw, Mark Walsh - Friday, July 20, 2012
Zite has
extended its mobile news aggregator app to the Windo ...
- More People Text Than Talk, Ofcom Finds
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 18, 2012
While 58% of people communicated via texts on a daily basis ...