- Lipton Rides Instagram's Positive Mood
MoBlog, Steve Smith - Wednesday, February 6, 2013
Mobile media forces advertisers to think beyond targeting media and instead targ ...
- TapSense Launches M3 Cloud
Online Media Daily, Fern Siegel - Wednesday, February 6, 2013
TapSense has launched M3 Cloud, a marketing platform for retail apps, whi ...
- Location-Based Mobile Ads Deliver Best Engagement, Performance
Online Media Daily, Mark Walsh - Wednesday, February 6, 2013
Targeting ads by location has proven a strong selling point for mobi ...
- Consumers Seek Brand Engagement, Personal Touches
Online Media Daily, Gavin O'Malley - Tuesday, February 5, 2013
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussi ...
- Twitter Touchdown: 24 Million Super Bowl Tweets
Online Media Daily, Mark Walsh - Tuesday, February 5, 2013
Twitter emerged as one of the stars of the Super Bowl, wi ...
- Urban Airship Raises $25 Million
Raw, Mark Walsh - Wednesday, February 6, 2013
Mobile messaging provider Urban Airship has
raised $25 million in ...
- Twitter's Vine Gets 17+ Rating
Raw, Mark Walsh - Wednesday, February 6, 2013
Following the controversy erupting over adult-oriented clips appearing on Vine, the Twitter-own ...
- comScore: BlackBerry Loses More Share In Q4
Raw, Mark Walsh - Wednesday, February 6, 2013
BlackBerry may get a boost from its rebranding and the launch ...
- Would Google Change-Up Mobile, Desktop By Combining AdWords?
SearchBlog, Laurie Sullivan - Wednesday, February 6, 2013
After hearing Google cofounder Larry Page during the Q4 2012 earnings ca ...
- Facebook Designing Mobile App
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 5, 2013
To the delight of local businesses everywhere, Facebook is reportedly readying ...
- Amazon Creating App Currency
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, February 5, 2013
Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners ...
- Samsung Tops In Brand Engagement, Loyalty
Marketing Daily, Aaron Baar - Monday, February 4, 2013
"This is a big turnaround," Robert Passikoff, Brand Keys founder and presiden ...
- eHarmony Optimizes For Conversion: Mobile Can Touch The Heart While Sealing the Deal
Mobile Insider, Steve Smith - Tuesday, February 5, 2013
To convert browsers to paying members, eHarmony has learned to target mobiliz ...
- Tradition Is For Sports, Not Super Bowl Advertising
Mobile Marketing Daily, Jeff Hasen - Tuesday, February 5, 2013
From an advertising perspective, this looked like a Super Bowl from 198 ...
- Report: Twitter Buying Bluefin, Arming For Social TV Push
Mobile Marketing Daily, Steve Smith - Tuesday, February 5, 2013
Twitter is reportedly about to make its largest acquisition to date ...
- The Great Digital Wallet Gap: Awareness & Usage
MobileShopTalk, Chuck Martin - Tuesday, February 5, 2013
There's a distance to go before widespread usage of digital wallets. Ma ...
- 'Iron Man 3' Grabs Moviegoer Interest With Cliffhanger Super Bowl Ad
MoBlog, Steve Smith - Tuesday, February 5, 2013
Who won the movie advertiser sweepstakes during Sunday's Super Bowl? Fandango use ...
- comScore Expands Device Sample Sizes
Online Media Daily, Mark Walsh - Monday, February 4, 2013
Per comScore, its Media Metrix Multi-Platform service offers accurate measurement of audien ...
- BlackBerry Ad Gets Mixed Response
Online Media Daily, Mark Walsh - Monday, February 4, 2013
Fresh off unveiling its latest handsets last week and corporate rebranding, BlackBer ...
- Norwegian Sponsors NYC Wi-Fi
Raw, Mark Walsh - Tuesday, February 5, 2013
Norwegian Cruise Line is the latest brand to
sponsor free Wi- ... - One-Third of Singles Have Sent a Sext
The Social Graf, Erik Sass - Tuesday, February 5, 2013
Where romance is kindled poor judgment reigns, it seems, judging by t ...
- The Retail To E-Tail Impact
Marketing Daily, Steve Osborne - Monday, February 4, 2013
As we witness this perfect storm of more intuitive search, rich augment ...
- ANA Goes Global To Solve Intramural Issues
Marketing Daily, Karl Greenberg - Friday, February 1, 2013
The ANA says Marketing2020 will derive strategic frameworks and guidelines from surve ...
- Social TV Consolidation: Dijit Acquires Developer Of Miso
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
The cluttered second-screen market of apps that enhance and discover video conte ...
- Super Bowl Ad Winner? Twitter In A Walk
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
Amidst all the discussion of last night's ad "winners" and "losers," Twitt ...
- Can The Second Screen Save Us From The New Tedium Of Super Bowl Ads?
MoBlog, Steve Smith - Monday, February 4, 2013
The Super Bowl ad ritual has grown stale and so self-conscious th ...
- Selectable Media Adds Ad Option To Mobile
Online Media Daily, Gavin O'Malley - Monday, February 4, 2013
Pioneered by Hulu and other platforms, giving content consumers multiple ad optio ...
- Path Settles FTC Privacy Charges
Online Media Daily, Wendy Davis - Friday, February 1, 2013
Mobile social network Path agreed to create a comprehensive privacy policy ...
- Thrillist Makes Newsletter Mobile-Friendly
Online Media Daily, Mark Walsh - Friday, February 1, 2013
For mens' lifestyle guide Thrillist, the email newsletter has always been ...
- Hipster Sued For Address-Book Uploads
Online Media Daily, Wendy Davis - Friday, February 1, 2013
The mobile company Hipster has been hit with another privacy lawsuit allegi ...