- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- Pizza Hut Adds Ordering App To Xbox
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Physical activity amongst gamers is taking another hit as they no long ...
- TMG Introduces MPU Mobile Ad Above Fold
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
Telegraph Media Group has unveiled an above the fold, mid-page unit advertiseme ...
- Affluents Will Maintain Spending Levels
Marketing Daily, Aaron Baar - Monday, April 22, 2013
According to the American Affluence Research Center's semiannual tracking study of t ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Hobbling, Not Hopping, Toward TV Everywhere
Mobile Insider, Steve Smith - Tuesday, April 23, 2013
The Hopper from Dish offers a glimpse of how media consumption patter ...
- Summly Built Into Updated Yahoo App
Mobile Marketing Daily, Mark Walsh - Tuesday, April 23, 2013
On Monday,Yahoo released an updated version of its flagship iOS app ( ...
- Mobile Commerce Meets the Mobile Moms
MobileShopTalk, Chuck Martin - Tuesday, April 23, 2013
Many moms and their mobile devices are inseparable. More than half (51 ...
- Tumblr Brings Its Native Ad Format To Mobile
MoBlog, Steve Smith - Tuesday, April 23, 2013
The creative sponsored posts Tumblr introduced to its Web property a ye ...
- Cohort Analysis Is Key To Mobile Marketing Success
Online Media Daily, Gregory Kennedy - Tuesday, April 23, 2013
All marketers know what their total mobile marketing spend is. Yet, on ...
- Morgans Hotel Taps Firstborn For Digital Strategy, Content
Online Media Daily, Steve McClellan - Monday, April 22, 2013
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn f ...
- Nanigans Raises $5.8 Million
Raw, Mark Walsh - Tuesday, April 23, 2013
Facebook ad partner Nanigans on Tuesday announced closing $5.8 million new fundi ...
- Apple Earnings Drop 18% But Top Forecast
Raw, Mark Walsh - Tuesday, April 23, 2013
Apple on Tuesday
reported an 18% drop in profits ...
- Trust Critical For Web Sites, Social Pages, Paid-Search Ads, Content
SearchBlog, Laurie Sullivan - Tuesday, April 23, 2013
Marketers should take trust levels into consideration when optimizing a Web si ...
- Mobile Music Streaming To Overtake Downloads
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
Revenue from mobile streamed music service is expected to rise over 4 ...
- More Accessing BBC IPlayer From Tablets Than Phones
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
Forty-one million requests were made for TV and radio programmes from tablet ...
- Facebook Home Failing To Woo Users?
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 22, 2013
Just over a week after its launch, Facebook’s mobile app for Andro ...
- ACLU Joins The Fight Against Android Fragmentation?
Mobile Marketing Daily, Steve Smith - Monday, April 22, 2013
Android developers always complain about the fragmentation of this operating system, b ...
- Mobile Enabled Teens & Discretionary Spending
MobileShopTalk, Chuck Martin - Monday, April 22, 2013
It looks like teens have money to spend and many will ...
- Twitter Makes Its Second-Screen Moves With BBC America Partnership
MoBlog, Steve Smith - Monday, April 22, 2013
BBC America has partnered with Twitter to Tweet video clips that a ...
- PayPal Integrates Discover Into Mobile In-Store Payments
Online Media Daily, Mark Walsh - Friday, April 19, 2013
PayPal's alliance with Discover for in-store mobile payments begins rolling out th ...
- Summly Built Into Updated Yahoo App
Raw, Mark Walsh - Monday, April 22, 2013
Yahoo made a splash last month when it
acquired Summl ...
- Tumblr Launches Mobile Ads
Raw, Mark Walsh - Monday, April 22, 2013
Tumblr on Monday
rolled out advertising in its mobile a ...
- Priceline: Mobile Ticket Buyers Younger, More Flexible
Raw, Mark Walsh - Monday, April 22, 2013
People booking airline travel via mobile skew younger and are mo ...
- Unspoken Rules of Mobile Marketing In A Crisis
Marketing Daily, Serena Ehrlich - Friday, April 19, 2013
With real-time marketing, consumers have developed an expectation of, well, real-time marketin ...
- Report: U.S. Wireless Market Reaching Saturation
Marketing Daily, Aaron Baar - Friday, April 19, 2013
According to the survey, tablet connections grew an average of 43% year-over-ye ...
- The Long, Enduring Life of the QR Code
MobileShopTalk, Chuck Martin - Friday, April 19, 2013
In the middle of the lengthy and comprehensive study on emerging digit ...
- Twitter's Very Media Savvy Music App Has A Good Beat And You Can Dance To It
MoBlog, Steve Smith - Friday, April 19, 2013
Twitter's new music app may be what it looks like when ...
- 'Disconnect' And Stay Bored
Online Media Daily, Samatha Afetian - Friday, April 19, 2013
We have become a society of digital addicts. We walk around wi ...
- Google Revs Up 31%, Search To Change Dramatically
Online Media Daily, Laurie Sullivan - Thursday, April 18, 2013
While some analysts believe the company could spread resources too thin, i ...