- Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing
Online Media Daily, Laurie Sullivan - Thursday, April 18, 2013
Mobile will force brands to begin to solve problems from the customer ...
- Mobile Madness Lifts Mobile Ad Market
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
A surge in advertising around March Madness helped lead a mobile ...
- Velti Brings Mobile Messaging To [x+1]'s DMP
Real-Time Daily, Tyler Loechner - Friday, April 19, 2013
[x+1] and Velti have partnered to bring mobile marketing technology to [x+ ...
- Facebook Home App Arrives In UK
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 17, 2013
Currently available for download from Google Play Store, the new app ...
- In Food Shopping, Brands Are Big Losers
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
This marks the third straight year of declines for national brands. A ...
- VIA Agency Wins Republic Wireless' Integrated Marketing Biz
MediaDailyNews, Steve McClellan - Wednesday, April 17, 2013
The VIA Agency has been selected to handle integrated marketing chores f ...
- Study Reveals Method For Passively Measuring Ad Exposure Across Screens, Finds Simultaneous Usage As Much As 30% Of The Time
MediaDailyNews, Joe Mandese - Thursday, April 18, 2013
In what is being hailed as the the first research of i ...
- Out-Thinking Amazon: Bumping Audiobooks To The Next Level
Mobile Insider, Steve Smith - Thursday, April 18, 2013
Despite having moved through multiple delivery channels over several decades, the audiobo ...
- LinkedIn Launches Major Mobile App Upgrade, Leads With Content
Mobile Marketing Daily, Steve Smith - Thursday, April 18, 2013
Traditionally, LinkedIn has lagged behind the Big Two social networks in i ...
- Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
MobileShopTalk, Chuck Martin - Thursday, April 18, 2013
Much of mobile shopping for women appears to involve traveling to ...
- Devices Getting 20% Of Search Budgets As Spending Soars
MoBlog, Steve Smith - Thursday, April 18, 2013
The share of mobile clicks and spend in search advertising is movi ...
- Twitter Grabs Onto Real-Time Ad Targeting, Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, April 17, 2013
Twitter introduced keyword ad targeting Wednesday, based on terms typed into us ...
- The Whole Story - Internet Use By Platform
Online Media Daily, Mike Bloxham - Thursday, April 18, 2013
Internet use as an indicator of the overall health of a devic ...
- IAB Updates Quality Guidelines, Changes Include Programmatic Trading
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The Interactive Advertising Bureau on Thursday released the latest version of i ...
- Opera: Europe Eats Into U.S. Mobile Ad Dominance
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The European mobile market continues to grow briskly at the expense ...
- Updated LinkedIn App Has In-Stream Ads
Raw, Mark Walsh - Thursday, April 18, 2013
The latest version of LinkedIn's app for the iPhone and Android phon ...
- Most Online Publications Lack Good Mobile Display
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 16, 2013
A survey has found that 68% of the UK's biggest print publicatio ...
- Facebook Poaches Apple Mobile Maps Guru
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 17, 2013
Facebook has reportedly poached Apple’s mobile mapping head, Richard Williamson. A memb ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- Choppy Channels: Consumers Think M-Commerce Stinks
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2013
When it comes to smooth, cross-channel selling, retailers have a lot ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Streaming TV May Erode Traditional Viewing
MediaDailyNews, Wayne Friedman - Tuesday, April 16, 2013
Streaming of TV shows has generally brought good news for those ...
- 'Guardian' Newspaper, EE Debut Content Service
MediaDailyNews, Steve McClellan - Tuesday, April 16, 2013
The UK's Guardian News & Media has created a new consumer-generated conte ...
- Google Adds Quick Links, Quick Views To Mobile Search Results
Mobile Marketing Daily, Steve Smith - Wednesday, April 17, 2013
In an effort to make mobile search results for users closer ...
- Mobile Commerce Adoption on the Road
MobileShopTalk, Chuck Martin - Wednesday, April 17, 2013
No matter where you go these days, there's a good chance ...
- Viewers May Like The Idea Of TV Network Apps More Than They Actually Use Them
MoBlog, Steve Smith - Wednesday, April 17, 2013
When it comes to second-screen synchronized viewing, viewers seem to be ...
- Yahoo Revenue Flat In Q1, Display Down 11%
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Yahoo on Tuesday reported flat growth in Q1 as its key displ ...
- Google Glass Arrives, Helps Access Content
Online Media Daily, Laurie Sullivan - Tuesday, April 16, 2013
Google has released a series of specs and videos detailing developer guidelin ...
- Online Ad Spending Up 15% To $37 Billion In 2012
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Internet ad spending in the U.S. grew 15% last year to $36 ...
- CPG Ad Revs Show Uptick, But Lag Other Verticals
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Consumer goods advertisers are typically considered more conservative than those in oth ...