- WPP's Xaxis Launches Mobile-Focused Performance-based Unit Light Reaction
MAD, Steve McClellan - Tuesday, June 2, 2015
The new operation will be headed by Paul Dolan, previously EVP/GM, performan ...
- 85% Look to NFC for Deals & Coupons
MobileShopTalk, Chuck Martin - Wednesday, June 3, 2015
When consumers understand how NFC could be used for shopping, many easi ...
- Video Will Dominate Mobile Usage by 2020
MoBlog, Erik Sass - Wednesday, June 3, 2015
The number of smartphones in use around the world will more th ...
- Boston Public Garden Launches Self-Guided Audio Tour App
Out to Launch, Amy Corr - Wednesday, June 3, 2015
Random iPhone App of the week: The Friends of the Boston Publ ...
- Unopened Text Messaging Gets Priority Over eMail and Push
Research Brief, Jack Loechner - Wednesday, June 3, 2015
Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows th ...
- How To Make Ads Perform In Micro Moments
SearchBlog, Laurie Sullivan - Wednesday, June 3, 2015
Intent, impulse buys, being in the moment. Search marketers are highly awa ...
- Very.co.uk Runs Location And Weather-Based Mobile Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign th ...
- Apple Readies Music Streaming Service
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 2, 2015
While the exact timing of the launch is the subject of mu ...
- App Dev Says Google Abusing Android Dominance
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2015
European regulators got an earful from an app developer that claims Goog ...
- Path Settles Text-Spam Lawsuit
Daily Online Examiner, Wendy Davis - Tuesday, June 2, 2015
Mobile social networking service Path has agreed to settle a lawsuit accusi ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Moms Want Tech To Be Less Isolating
Marketing Daily, Aaron Baar - Monday, June 1, 2015
Helen Thomas, CEO of Touchjet, tells "Marketing Daily": "Moms are constantly looki ...
- Digital Ads Top TV, Up 11% To Nearly $42 Billion
MediaDailyNews, Wayne Friedman - Monday, June 1, 2015
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast ...
- Up Periscope, Down Vessel: Mobile Video Growing Pains
Mobile Insider, Steve Smith - Tuesday, June 2, 2015
It is an invigorating time in mobile video, as innovators test n ...
- Google Play Downloads Grow 30%; Revenue Up 40%
MobileShopTalk, Chuck Martin - Tuesday, June 2, 2015
Mobile consumers can't seem to get enough of apps. Worldwide app downloa ...
- YouTube Is 'Mobile, Mobile, Mobile'
MoBlog, Erik Sass - Tuesday, June 2, 2015
YouTube's strategy over the next 10 years will focus overwhelmingly on mobi ...
- InMobi, Rubicon Expand Mobile Exchange To Include Native, Video
Real-Time Daily, Tyler Loechner - Tuesday, June 2, 2015
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad te ...
- AT&T, Verizon Find Revenue In XpressBuy's New Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2015
XpressBuy created an advertising platform and business model that allows AT&T, Verizon,T-Mobil ...
- SMB Retailers Love Digital Media, But Have Disconnects With Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2015
SMB retailers only spend about $700 annually on paid search, which sugges ...
- Foursquare Deep-Linking Partnership With Button Lets Users Book Uber Rides
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2015
A common deep-linking technique used to search in mobile apps now le ...
- U.S. Retail To Spend Nearly $6.2 Billion In Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 2, 2015
Small and medium-sized retail businesses with less than 99 employees might ho ...
- Orlando Airport Upgrades Beacons
Around the Net in mCommerce, Chuck Martin - Monday, June 1, 2015
Navigating an unfamiliar airport and finding food, shops and the right boardi ...
- Google Bows "Accounts" For Easy App Management
Around the Net in Mobile, Gavin O'Malley - Monday, June 1, 2015
Google just launched an "Accounts" page, where users can manage the settin ...
- Social E-Book App Glose Comes To Android
Around the Net in Mobile, Gavin O'Malley - Monday, June 1, 2015
Glose -- the e-book app with a uniquely social bent -- ...
- Supply Of Time Spent With Media Expands, Continues To Fragment: Digital Boosts Share
MediaDailyNews, Joe Mandese - Monday, June 1, 2015
The amount of time people spend consuming media continues to expand, raisi ...
- QR Code Scans: Apple Devices 54%, Android 43%
MobileShopTalk, Chuck Martin - Monday, June 1, 2015
There's still a lot of mobile scanning going on. While talk abo ...
- Apple Acquires Metaio: Time For AR TO Get Real
MoBlog, Steve Smith - Monday, June 1, 2015
Apple's acquisition of Metaio, a pioneer in augmented reality, can only ...
- Out-Of-Home Advertising Sets Up Mobile Search And Shopping
Research Brief, Jack Loechner - Monday, June 1, 2015
Out-of-home (OOH) advertising produces the best combination of reach and consumer activi ...