- The Cost To Target A Mobile App Install By Operating System
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 16, 2015
To take advantage of a shift in consumer attitudes, more companies a ...
- Forecast: Global Media Ad Spend Growth Slows
MediaDailyNews, Laurie Sullivan - Tuesday, September 15, 2015
Total worldwide ad spend will reach $569.65 billion in 2015, down fr ...
- Smaato Introduces Native Mobile Ads, Private Marketplace To SPX Platform
Mobile Marketing Daily, Gavin O'Malley - Tuesday, September 15, 2015
Smaato, a mobile ad exchange and supply-side platform (SSP), has introduced ...
- Mobile Shopping: 51% Want Location-Based Coupons, 45% Shopping Map
MobileShopTalk, Chuck Martin - Tuesday, September 15, 2015
As more shoppers turn to their phones while in stores, they're becomi ...
- Snapchat Charging For Replays Is The Worst (And Best) Idea Ever
MoBlog, Gavin O'Malley - Wednesday, September 16, 2015
Often, something's popularity only illustrates how little I understand people and the ...
- Speak Like a Minion With Movie-Themed App
Out to Launch, Amy Corr - Wednesday, September 16, 2015
Random App of the week:Swyft Media launched an iPhone and Andro ...
- Vungle Gives Mobile Apps A Real-Time Score In New Programmatic Marketplace
RTBlog, Tyler Loechner - Wednesday, September 16, 2015
Mobile in-app video ad tech provider Vungle on Wednesday launched a priva ...
- Shopping Centers Bypass Beacons for Indoor Target Marketing
Around the Net in IoT, Chuck Martin - Tuesday, September 15, 2015
Intu, the UK's largest listed shopping centre operator in the UK, is rolli ...
- Facebook Works With Google For Push Notifications Through Chrome
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 15, 2015
Facebook has been working with Google to push content and notices ...
- Facebook Enables Push Notifications For Mobile Chrome Users
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, September 15, 2015
After working with Google on its new mobile Web alerts standard, Facebo ...
- More Power to the Internet of Things from Salesforce, IBM, Disney, GE
Connected Thinking, Chuck Martin - Tuesday, September 15, 2015
No matter what anyone thinks about the scope of the Internet ...
- Auto Shoppers More Mobile Than Ever
Marketing Daily, Karl Greenberg - Monday, September 14, 2015
Over half of new-vehicle Internet shoppers use a mobile device to ...
- John Hancock Aims To Drive To Second Screen
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2015
"Second-screen behavior gives us the opportunity to tell those stories without bei ...
- Advertising Metrics Skewed By Ad-Blocking Software
MediaDailyNews, Laurie Sullivan - Monday, September 14, 2015
Ad-blocking software in browsers might have a much deeper effect on ...
- Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple
Mobile Insider, Gavin O'Malley - Tuesday, September 15, 2015
Did you really think Google and Twitter were going to let Faceboo ...
- Forget Oculus Rift! Facebook Turning Phones Into VR Virtuosos
MoBlog, Gavin O'Malley - Tuesday, September 15, 2015
Before Facebook sells a single Oculus Rift headset, how could the soci ...
- Talking Back To Technology
Online Spin, Gord Hotchkiss - Tuesday, September 15, 2015
The tech world - as well as pretty much every vehicle ...
- Mobile Advertising Set To Top Newsprint This Year In The UK
Around the Net In MAD London, Sean Hargrave - Monday, September 14, 2015
Mobile advertising is set to overtake newspaper expenditure in the UK th ...
- Android OS Cyanogen To Use Microsoft Cortana
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 14, 2015
Cyanogen, an open operating system built on Google Android, will integrate Microso ...
- Rooster Teeth Improves Its App For Paid Users
Around the Net in Video, P.J. Bednarski - Monday, September 14, 2015
The mobile video platform now allows paid subscribers to view both class ...
- 'Choice' In The Subject Line Boosts Engagement
Email Marketing Daily, Laurie Sullivan - Friday, September 11, 2015
Marketers sent more email between April and June 2015. Some 52% ...
- If Display Struggles To Keep Online News Going On Desktop, What Hope Is There On Mobile?
London Blog, Sean Hargrave - Monday, September 14, 2015
Although one editor is on the record saying display pays for quali ...
- iKahan Partners With do it outdoors, Expands Mobile Billboard Reach
Mobile Marketing Daily, Ben Frederick - Friday, September 11, 2015
Hispanic-focused OOH company iKahan media has teamed with do it outdoors, ...
- 5 Tips For Navigating The Fragmented Landscape Of Mobile Video Advertising
Mobile Marketing Daily, Bruce Falck - Monday, September 14, 2015
According to Nielsen, the number of mobile video viewers in the U. ...
- 5 Ways iOS9 Will Boost Mobile Advertising - Not Hinder It
Mobile Marketing Daily, Mahi de Silva - Monday, September 14, 2015
With this month’s release of iOS9, mobile advertisers and publishers are like ...
- Fyber Sees Mobile Video Ads Grow 250%
Mobile Marketing Daily, Ben Frederick - Monday, September 14, 2015
Fyber, a supply-side platform based in Berlin, announced today that its mobi ...
- Apple Shows Off Strong IPhone Pre-Orders
MoBlog, Gavin O'Malley - Monday, September 14, 2015
Apple's been having a tough month. After getting caught in the market ...
- 'WSJ Pro' Launches, Enhances Biz Coverage
Publishers Daily, Erik Sass - Friday, September 11, 2015
With the business world debating whether the Federal Reserve will raise intere ...
- Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
SearchBlog, Laurie Sullivan - Monday, September 14, 2015
As advertisers plan for the upcoming holiday season, one of the bigge ...
- Siri Might Provide Mobile Voice Authentication
Around the Net in Mobile, Gavin O'Malley - Friday, September 11, 2015
As part of the first public beta for iOS 9.1, Apple appea ...