- Streaming Back Seat: Back To Long Exclusive Theater Windows?
TV Watch, Wayne Friedman - Friday, April 4, 2025
Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court Says
MediaDailyNews, Wendy Davis - Friday, March 28, 2025
The Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...
- Stronger 'Test' Autoplay Ads From Roku? Lab Results Pending
TV Watch, Wayne Friedman - Tuesday, March 25, 2025
Streaming distribution/retail service Roku is testing autoplay ads that load onscreen befo ...
- McDonald's Enters The World Of Minecraft In New Adult, Kids Meals
Marketing Daily, Teresa Buyikian - Friday, March 21, 2025
Limited-edition meals coincide with Warner Bros.' "The Minecraft Movie" release on Apr ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'
MediaDailyNews, Wayne Friedman - Sunday, March 23, 2025
One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Planters Puts Mr. Peanut On The Red Carpet
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2025
Hormel hopes the heroic ad character, voiced by Woody Harrelson, may ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per Musk
TV Watch, Wayne Friedman - Tuesday, March 11, 2025
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Streaming Vs. Theaters: More Competition For Movie Screen Time?
TV Watch, Wayne Friedman - Thursday, March 6, 2025
"We haven't seen a steeper decay of a film's trajectory through i ...
- Best Picture Nominees 2020-24 Contributed $1.2B In Streaming Revenue
Advanced TV Insider, Wayne Friedman - Wednesday, March 5, 2025
Netflix has four of the top five and six of the t ...
- Oscar Ratings: One Day You're Down, The Next Day You're Up
TVBlog, Adam Buckman - Wednesday, March 5, 2025
Two sets of viewership numbers told different stories about the ratings f ...
- A Last-Minute Gold Card OscarTie-In?
Mad Blog, Barbara Lippert - Thursday, February 27, 2025
How does a Gold Card for the right Russian oligarchs connect wi ...
- TikTok Launches '97th Oscars Hub'
MediaDailyNews, Colin Kirkland - Wednesday, February 26, 2025
The Oscars hub will showcase relevant film and celebrity news surrounding t ...
- 'Captain America' Adds $28M To Domestic Box Office
MediaDailyNews, Wayne Friedman - Monday, February 24, 2025
Disney has outspent any movie release this year with $22.2 million ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- 'Captain America' Braves Tough Review World With $100M Holiday Opening
MediaDailyNews, Wayne Friedman - Sunday, February 16, 2025
The movie had a low review score on Rotten Tomatoes (50%), a ...
- Ron Howard On Storytelling And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2025
Legendary filmmaker Ron Howard told the audience at the IAB ALM conferen ...
- 'USA Today' Debuts 'Movie Meter,' Runs Through Oscar Season
Publishers Daily, Ray Schultz - Thursday, February 13, 2025
The USA Today Movie Meter will allow enthusiasts to vote for Fi ...
- Brands Are Likely To Find Undivided Attention From Moviegoers
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
About three-quarters of people surveyed in a study by Screenvision said a ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Universal's 'Dog Man' Scores Leading $36M Late January Opening
MediaDailyNews, Wayne Friedman - Sunday, February 2, 2025
National TV ad spend for domestic theatrical movies is now a collecti ...
- Marketer Of The Year: Lisa McKnight
Agency of the Year, Steve Smith - Monday, January 27, 2025
Under Lisa McKnight's leadership of both the Barbie brand and as chi ...
- Untangling Cable TV: Tripping On Cords As We Head Out The Door?
TV Watch, Wayne Friedman - Monday, January 27, 2025
There's an underlying task - to figure out how to disentangle tho ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- Tide, Marvel Team For Campaign, Messy Movie Screening
Marketing Daily, Les Luchter - Friday, January 10, 2025
Tide launches Ultra Oxi Boost Power Pods with spots that blend scen ...
- Movie Sequels And Originals: What Goes Kaboom.. Or Gets Left Behind?
TV Watch, Wayne Friedman - Thursday, January 9, 2025
At the end of the summer, yearly season-to-date box-office revenues were paci ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula Grows
TV Watch, Wayne Friedman - Friday, January 3, 2025
Movie box-office revenues are estimated to land at $8.7 billion - do ...
- Most-Read Stories: OMC/IPG, X v. GARM, 'Glicked,' Jill Kelly And CTV
MediaDailyNews, Joe Mandese - Tuesday, December 31, 2024
The most-read "Media Daily News" stories of 2024 were an eclectic m ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week Comeback
Television News Daily, Wayne Friedman - Monday, December 30, 2024
National TV ad spend for major movie studio marketing is down 2 ...
- Instagram Unveils 'Movie Gen' AI
MediaDailyNews, Colin Kirkland - Monday, December 23, 2024
Instagram is teasing AI-powered video capabilities that will soon allow creators ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...