- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- Ocean Spray Honors 'Mean Girls' With New Drink
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand teamed with Paramount and Rajiv Surendra, known for his icon ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- Disney Celebrates 85 Years Of Marvel, 15 Years After Acquiring It
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
The spot combines archival interviews, film footage and classic comic book pa ...
- Consumers And Movies: Equally Watching In Theaters And On Streaming?
TV Watch, Wayne Friedman - Wednesday, September 4, 2024
Are movie titles pulling the movie theater business up by its bootstr ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- TV Poised For Sudden Emergence Of Child Star Content
TVBlog, Adam Buckman - Friday, August 16, 2024
The stories - and sometimes the plight - of former child sta ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
In a first for Roblox as it "tests and invests in commerce ...
- Chuck E. Cheese Partners To Promote 'Ryan's World,' YouTube Creators' Feature Film
Marketing Daily, Teresa Buyikian - Tuesday, August 6, 2024
Guests can order a large or extra-large pizza "Ryan's Way," which ...
- R-Rated Movies, TV: Not Much Of A Controversy Any More?
TV Watch, Wayne Friedman - Friday, August 2, 2024
"Deadpool & Wolverine" - a monster hit with a $211 million domest ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- 'Deadpool & Wolverine' Smashes R-Movie Record With $205M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 28, 2024
"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening f ...
- Take One: Beverly Hills Agency Offers Email Tool For SMBs
Email Insider, Ray Schultz - Friday, July 26, 2024
The Chambers Group uses AI technology to help clients leverage its consum ...
- Xbox's Controller Designed By 'Deadpool' Has 'Got Back'
Marketing Daily, Danielle Oster - Friday, July 19, 2024
Xbox's global promotional sweepstakes will award one gamer the chance to g ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film Opening
MediaDailyNews, Wayne Friedman - Sunday, July 21, 2024
Universal Pictures spent an estimated $19.8 million on national TV advertising f ...
- Is Max Still Mostly About HBO? Subscribers Say Yes
TV Watch, Wayne Friedman - Friday, July 19, 2024
Subscribers have high demand levels for HBO content versus everything else Warn ...
- The Devil's EIC: Disney Movie Sequel May Depict Today's Publishing Pressures
Publishing Insider, Ray Schultz - Wednesday, July 17, 2024
But does the world need a follow-up to 'The Devil Wears Pra ...
- Stumptown Coffee, Animation Studio Laika To Release 'Coraline' Cold Brew
Marketing Daily, Danielle Oster - Tuesday, July 16, 2024
The collaboration between the two Portland companies celebrating the film's 15th anniversa ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- Ram Truck Gets 'Twister' Product Placement
Marketing Daily, Tanya Gazdik - Thursday, July 11, 2024
The video features "Twisters" star Glen Powell, whose character will be se ...
- Hallmark Rebrands Streamer: 'Hallmark+' To Debut
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
In addition to movie content, Hallmark says Hallmark Movies Now will inclu ...
- 'Borderlands' AR Arrives At White Castle With New Lionsgate Deal
Marketing Daily, Teresa Buyikian - Tuesday, July 9, 2024
The burger chain has partnered with Lionsgate on a promo for t ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- This Land Is Your Brand: Brewer Licenses Iconic Woody Guthrie Song
MediaDailyNews, Laurie Sullivan - Thursday, July 4, 2024
Firestone Walker Brewing has been working to gain the rights to u ...
- 'Despicable Me 4,' King's Hawaiian Team For Co-Promotion Efforts
MAD, Fern Siegel - Tuesday, June 25, 2024
In the ad, the Minions enjoy a barbecue - with explosive resu ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- 'Inside Out 2' Goes Outside The Box With Massive $155M Opening
MediaDailyNews, Wayne Friedman - Sunday, June 16, 2024
"Inside Out 2" is the first movie to top $100 million ...