- Theatrical Movies Have Found A Home - In Theaters
TV Watch, Wayne Friedman - Thursday, December 19, 2024
Many big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moan ...
- Theatrical TV Ad Spend Down 24%, Box Office Down 7%
Television News Daily, Wayne Friedman - Thursday, December 5, 2024
Theatrical movies' national TV spend and media value is down 24% ...
- NBCUniversal's 'Wicked' Has Barbie-Like List Of Brand Collaborations
Marketing Daily, Danielle Oster - Wednesday, November 27, 2024
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglass ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening Ever
MediaDailyNews, Wayne Friedman - Sunday, December 1, 2024
In its national TV marketing, Disney placed significant advertising with an overa ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'
MediaDailyNews, Wayne Friedman - Sunday, November 24, 2024
"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- 'Wicked''s Glinda, Elphaba Say 'Stay Connected To Your Dreams'
Marketing Daily, Danielle Oster - Wednesday, November 13, 2024
Cynthia Erivo and Ariana Grande star in the campaign Comcast/Xfinity launched ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- Gladiator II' Fans Can View -- And Buy -- Real Props From Film's Set
Marketing Daily, Danielle Oster - Friday, November 8, 2024
Paramount is promoting the film with museum-style exhibits at select Regal Cinem ...
- WBD More Than Doubles D2C Profitability In Q3, Stock Soars
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
WBD's D2C revenue was up 8% to $2.6 billion and the busine ...
- Ono Hawaiian BBQ Partners With Disney's 'Moana 2' For Kids' Meal
Marketing Daily, Teresa Buyikian - Monday, November 4, 2024
Meal includes a choice of made-to-order protein, steamed vegetables, a Tree T ...
- NCM Ad Sales Sink, Soft TV Upfront Cited
MediaDailyNews, Wayne Friedman - Wednesday, November 6, 2024
National CineMedia says third-quarter theater attendance in its ad network theaters (18,1 ...
- Absolut Launches 'Wicked' Collaboration With Universal For Film Release
Marketing Daily, Teresa Buyikian - Tuesday, October 22, 2024
The "Wicked" partnership offers fans a new branded cocktail kit, recipes a ...
- Tesla, Warner Bros. Discovery Sued Over 'Blade Runner' Images
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 21, 2024
The suit alleges that the automaker fed images from the movie in ...
- Meta Calls On Hollywood To Help Develop Its AI Movie Generator
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
After announcing the beta version of its generative AI video system "Mov ...
- Who You Gonna Call For Ghostbusters Donuts? Krispy Kreme!
Marketing Daily, Teresa Buyikian - Monday, October 7, 2024
The collection includes the Slimer Doughnut, Ecto-Sprinkled Doughnut and Stay Puft Marshmall ...
- No Joke: 'Joker: Folie A Deux' Bombs
MediaDailyNews, Wayne Friedman - Monday, October 7, 2024
Warner Bros. spent a modest $17.3 million in national TV advertising f ...
- Target To Defy Gravity With New 'Wicked' Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2024
In an exclusive, the retailer lands actress Cynthia Erivo for a nation ...
- Honda Goes To The Movies With Cinematic Ad
Marketing Daily, Phyllis Fine - Friday, October 4, 2024
"Unstoppable Dreams," to be shown in movie theaters, shows thrilling footage ...
- An Unexpected Hallmark Summer
TVBlog, Ed Martin - Friday, October 4, 2024
Not to sound too corny, but throughout a very difficult summer, Hallma ...
- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- Ocean Spray Honors 'Mean Girls' With New Drink
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand teamed with Paramount and Rajiv Surendra, known for his icon ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- Disney Celebrates 85 Years Of Marvel, 15 Years After Acquiring It
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
The spot combines archival interviews, film footage and classic comic book pa ...
- Consumers And Movies: Equally Watching In Theaters And On Streaming?
TV Watch, Wayne Friedman - Wednesday, September 4, 2024
Are movie titles pulling the movie theater business up by its bootstr ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- TV Poised For Sudden Emergence Of Child Star Content
TVBlog, Adam Buckman - Friday, August 16, 2024
The stories - and sometimes the plight - of former child sta ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...