- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- Actors' Deal Estimated To Cost Studios $450M-600M A Year
Television News Daily, Wayne Friedman - Monday, November 13, 2023
The three-year deal is unlikely to change overall production budgets to accommoda ...
- Shake Shack Goes Deep Into Troll Land
QSR Insider, Teresa Buyikian - Tuesday, November 7, 2023
Burger chain partners with DreamWorks Animation to promote '"Trolls Band Together" wi ...
- Disney Explores The Power Of Wishes In Holiday Campaign
Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2023
As it celebrates its 100th anniversary, Disney on Wednesday launched its holid ...
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release
MediaDailyNews, Wayne Friedman - Monday, October 30, 2023
"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, wi ...
- Taylor Swift's Content Legacy May Have Higher Goals: TV, Streaming, Anyone?
TV Watch, Wayne Friedman - Wednesday, October 25, 2023
Now that "Taylor Swift: The Eras Tour" has been a major succes ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
MediaDailyNews, Wayne Friedman - Monday, October 23, 2023
"Flower Moon" is expected to make a major appearance in coming wee ...
- Dave & Buster's To Promote 'Five Nights At Freddy's' Film
Marketing Daily, Teresa Buyikian - Tuesday, October 17, 2023
The chain will highlight various deals integrating the movie's spooky animatronic characte ...
- SAG-AFTRA: The Streaming Dollar Score? Look Backwards For Blockbuster Clues
TV Watch, Wayne Friedman - Tuesday, October 17, 2023
Where does it end? Actors want a share of streaming revenues, a ...
- 'Eras Tour' Breaks Concert Film Record, With 'Tremendous' Social Media Impact
MediaDailyNews, Wayne Friedman - Sunday, October 15, 2023
"Taylor Swift: The Eras Tour" posted $96 million in U.S. box-office revenue ...
- Swift 'Eras' Film Opening Weekend Box Office Estimated To Hit $150M, Modest TV Spend
Television News Daily, Wayne Friedman - Friday, October 13, 2023
AMC spent a total of $1.9 million for 20 TV ad airin ...
- Paramount Offers Free 'Mean Girls' On TikTok, In 23 Clips
MediaDailyNews, Karlene Lukovitz - Wednesday, October 4, 2023
Get in loser -- we're promoting DVD sales and an upcoming mov ...
- Barbie Likely To Be Hot Halloween Costume
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 1, 2023
Barbie may be leaving the movie theaters, but the character's popularity ...
- Mattel Looks To Build On Hot Wheels Power
Marketing Daily, Sarah Mahoney - Monday, September 25, 2023
Even as the world keeps buzzing about Barbie, the toy giant ...
- Hollywood Writers, Producers Reach Tentative Deal
Television News Daily, Wayne Friedman - Monday, September 25, 2023
Hollywood entertainment writers and major legacy TV/movie companies have reached a tentati ...
- Birkenstock Revenue Increases By 21%
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 19, 2023
Could it be the Barbie effect? Birkenstock Holding's revenue climbed 21% ...
- 'Los Angeles Magazine' To Work With CAA On Film Development: Report
Publishers Daily, Ray Schultz - Sunday, September 17, 2023
The publication was acquired last year by native Angelinos Mark Geragos, a ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
Media Insider, Dave Morgan - Thursday, September 14, 2023
Ad-tech platforms destroy billions of dollars of value in TV, streaming vid ...
- Taylor Swift Concert Film Looks To Build On Female-Powered Entertainment
TV Watch, Wayne Friedman - Tuesday, September 5, 2023
Concert movies have been a one- or two-night thing. But the Tayl ...
- Wonka -- The Candy Brand -- Returns Ahead Of Prequel Movie
Marketing Daily, Danielle Oster - Sunday, August 27, 2023
Ferrara's "limited-edition" Wonka Magic Hat Gummies will make their debut at Walma ...
- Data Transparency Not Just For Advertisers: Writers, Actors Want The Same
TV Watch, Wayne Friedman - Monday, August 28, 2023
Actors and screenwriters want more transparency with streaming TV and other dat ...
- In A Streaming TV World, Whither U.S. TV Station Syndication?
TV Watch, Wayne Friedman - Friday, August 25, 2023
U.S. syndication programming and advertising continues to show weakness. So where do ...
- 'National Cinema Day' Looks To Build Moviegoing Business Again This Year
MediaDailyNews, Wayne Friedman - Monday, August 21, 2023
The movie industry is offering steeply discounted movie tickets as part ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- CBS's New Fall Script: Games, Ghosts And 'Yellowstone'
TVBlog, Adam Buckman - Tuesday, August 15, 2023
Like its fellow networks, CBS had to scrap the schedule announced la ...
- After 4 Weeks, 'Barbenheimer' Remain Top 2 Box-Office Films
MediaDailyNews, Wayne Friedman - Sunday, August 13, 2023
This unusual theatrical tag team of movies has now placed first a ...
- 3 Movies Make Magic At Summer Cinema
Marketing Insider, Aaron Paquette - Thursday, August 10, 2023
What can brands learn from these three hits? For one, Involve consume ...
- Summer Production Halt Means No Fall Shows For TV Columnists
TVBlog, Adam Buckman - Thursday, August 10, 2023
A production crisis brought on by the Hollywood writers' and actors' strik ...
- General Motors Hits It Big With Barbie
Drive Time, Tanya Gazdik - Sunday, August 6, 2023
General Motors made a solid decision with Barbie tie-in. It's a produ ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews, Wayne Friedman - Sunday, August 6, 2023
In online search engagement following a national TV message,"Oppenheimer" has driven ...