Tag results for "movies"
- Barbie Hoax Touts Decomposable BarbiesAn environmental activist group that calls itself Barbie Liberation Organization issued fal ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AIAd-tech platforms destroy billions of dollars of value in TV and streami ...
- Strike Or No Strike, Ordinary Viewers Have Plenty To WatchA letter to the editor in "The Wall Street Journal" this we ...
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink"Barbie" had one of the strongest second weekends for any theatrical mov ...
- Sales Fall, Even As Mattel Basks In Barbie BuzzBarbie's theatrical debut may be a juggernaut. But the toy company ...
- Mattel, Warner Bros. Discovery Renew Licensing DealMattel and Warner Bros. Discovery have inked a new deal. "The t ...
- Toyota, Warner Bros. Partner To Promote Pickup TruckThe campaign extends across digital video, cinema, programmatic and paid search includi ...
- Is 'Barbie' The New 'Star Wars'?Does "Barbie" have the right stuff to catapult into the "Star War ...
- Brands Head To BarbielandBrands from Aldo to Zara are getting in on the glitz ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80MAmid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- What Are Prediction Markets And Why Should You Care?The wisdom of crowds theory says that if you total people's insight ...
- How One Wine Brand Navigated Its Nod To BarbieWithout an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Why No Drive-Thru Barbie?The few tie-ins in the QSR/restaurants category were announced with little ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other RoadsIf Hollywood's writers and actors are looking for any love from Madis ...
- Zombies Cross Over In Horror Film/Fortnite Tie-InIndie horror film "Talk to Me" takes over Fortnite's "Deadpines: Zombie Survival ...
- Warner Bros. Ropes In Barbie Pink Marketing, SearchWall Street may need to re-evaluate the impact the Barbie movie wi ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office MissionThe latest film in the "Mission: Impossible" series pulled in a mode ...
- General Motors Vehicles Featured In 'Barbie'A promotional video shows a driver activating the real-life Blazer EV SS ...
- Update: Actors Declare StrikeWith actors joining the ongoing writers' strike, production shutdowns on most movi ...
- Crocs Partners With 'Barbie' MovieCrocs is the latest brand to hop on the Barbie train leadi ...
- 'Barbie' Movie Faces Off Against 'Oppenheimer'On July 21, two highly anticipated movies will be released on t ...
- The Strange Case Of TCMEverybody went nuts when Warner Bros. Discovery attempted to make changes ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher EngagementMovie studios are spending much more on national TV advertising -- a ...
- Warner Bros. Discovery's 'Barbie' Movie Gets Boost From HGTV 'Barbie Dreamhouse'Warner Bros. Discovery is bringing in the home renovators of HGTV ...
- Reliving That Iconic Empire State Meeting: 'Sleepless' Film Celebrates 30th AnniversaryPromo sponsored by Empire State and Seattle Space Needle includes sweepstakes f ...
- Asian Theaters Try Creative Ways To Lure Back MoviegoersPet-friendly theaters and cosplay are two creative ways theaters in Asia a ...
- LinkedIn Planning To Test Video Ad Placements On Streaming ServicesLinkedIn is readying the test of a new ad product that wi ...
- Progressive Launches 'Barbie'-Themed SpotProgressive is the official insurance sponsor of Warner Bros. Pictures' "Barbie" movi ...
- Warner Bros.' 'The Flash,' Disney's 'Elemental' See Weak Box Office Despite High TV SpendBoth films are at the top end of the national TV spe ...
- Disney Schedule Shakeup: Delays Some Franchise Films, Adds OthersNext three "Avatar" sequels delayed, new "Star Wars" movie added, among oth ...
