• by Tanya Gazdik , July 11, 2024

Stellantis’ Ram Truck brand is partnering with Universal Pictures, Warner Bros. Pictures and Amblin Entertainment for a global marketing campaign tied to “Twisters,” which debuts in theaters July 19. 

The 30-second, co-branded spot "Answer Your Calling” from Doner will appear across broadcast as well as Ram brand's official YouTube channel and social media channels, including Instagram, Facebook and TikTok.

The video features “Twisters” star Glen Powell, whose character will be seen navigating treacherous storms in Ram trucks in the movie.

The campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific. 

There’s a philanthropic element to the campaign.

In addition to the television and social media content, the Ram Truck brand has teamed up with Universal Pictures and the American Red Cross for the theatrical release of “Twisters” to help avoid a summer blood shortage and to support disaster relief. 

Consumers who come to give blood or platelets July 1-31 will get a Fandango movie ticket by email. Plus, those who give July 1-14 will also receive a one-of-a-kind “Twisters” and Red Cross umbrella, while supplies last. Those who give blood in July will also automatically be entered for a chance to win a 2025 Ram 1500 Big Horn. RedCrossBlood.org/Twisters includes details on the promotion. 

“When the 'Twister' film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck," said Olivier Francois, global chief marketing officer, Stellantis, in a statement. "When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie's heroic vehicle. The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer."