- 'Transformers' And 'Spider-Man' Drive More Summer Moviegoing
MediaDailyNews, Wayne Friedman - Sunday, June 11, 2023
Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- Flamin' Hot Cheetos Follows Air Jordan Into Movieland
CPG Insider, Les Luchter - Friday, June 9, 2023
Recent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneaker ...
- Vintage Porsche Plays Key Role In New 'Transformers' Movie
Marketing Daily, Tanya Gazdik - Wednesday, June 7, 2023
The Autobot "Mirage," voiced by actor Pete Davidson, takes the Porsche 9 ...
- Streaming Ad Spend Down 28% In Q1, Writers' Strike Threatens Several Media Formats
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
A MediaRadar analysis quantifies the strike's potential impact on advertising in streami ...
- Mob Scene Loads Ammo Creative's Social-Digital Team
MAD, Fern Siegel - Monday, June 5, 2023
The added staffers are seen as a tool to expand Mob Sce ...
- 'Spider-Man: Across The Spider-Verse' Nets $120.5M - Sony's Best Animated Domestic Opening
MediaDailyNews, Wayne Friedman - Monday, June 5, 2023
'Across the Spider-Verse,' Sony's best animated domestic opening, had a modest nation ...
- AMC Theaters Ends 'On-Demand,' Library Moves To Fandango's Vudu
MediaDailyNews, Wayne Friedman - Thursday, June 1, 2023
AMC Theaters is ending its "On Demand" pay-per-view film service and movi ...
- McDonald's Highlights Black Girls Surf
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
A national TV spot from McDonald's as part of its promotion wi ...
- 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend Opening
MediaDailyNews, Wayne Friedman - Monday, May 29, 2023
With the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-offi ...
- 'John Wick' Boosts Lionsgate Revenue, Studio Prepares For Streaming Biz Spinoff
Television News Daily, Wayne Friedman - Friday, May 26, 2023
Major streamers are now looking to make content and cost cutbacks v ...
- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- Yes, Hollywood Writers Are Luddites -- And That's A Good Thing
Media Insider, Kaila Colbin - Friday, May 19, 2023
To be called a Luddite is to be called a dinosaur: someo ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- Hyundai, Sony Partner Again For 'Spider-Man'
Marketing Daily, Tanya Gazdik - Monday, May 15, 2023
The animated movie features a flying version of Hyundai's Prophecy concept vehicl ...
- Fox Officials Vow Ample Original Fall Content, Despite Strike Challenges
TVBlog, Adam Buckman - Tuesday, May 16, 2023
Fox officials on Monday acknowledged the challenges of the writers' strike, b ...
- Measuring A TV Writer's Value: In Drama, Dollars And Sense
TV Watch, Wayne Friedman - Tuesday, May 9, 2023
Writers are demanding more money in a streaming world seemingly full ...
- Summer Movies Rising: Disney's 'Guardians Of The Galaxy' Sees Strong $114M Debut
MediaDailyNews, Wayne Friedman - Sunday, May 7, 2023
'Guardians of the Galaxy, Vol. 3' had the second-highest box-office total f ...
- Paramount+ Hits 60M Subs, D2C Revenue Up 39% But Losses Up 12%
Digital News Daily, Karlene Lukovitz - Thursday, May 4, 2023
But widening D2C operating losses and an 8% decline in TV med ...
- Writers' Strike: Bad Timing As Streamers Cut Back On TV, Movie Content Production?
TV Watch, Wayne Friedman - Thursday, May 4, 2023
Going forward, it will be more difficult for writers to determine whe ...
- Getting 'Butts In Seats' - In Movie Theaters
TV Watch, Wayne Friedman - Wednesday, April 26, 2023
Movie studios are seeing moviegoers' steady return to theaters, but haven't reach ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- HelloFresh Launches Snacks, Recipes Into The 'Guardians' Galaxy
Marketing Daily, Steve Ellwanger - Monday, April 17, 2023
An office worker munching on HelloFresh snacks watches in amazement as h ...
- 'Super Mario Bros.' Continues To Win Big In Movie Domestic Box-Office Revenue Game
MediaDailyNews, Wayne Friedman - Monday, April 17, 2023
"The Super Mario Bros. Movie" keeps rolling, earning another $87 million ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
MediaDailyNews, Wayne Friedman - Wednesday, April 12, 2023
Movie theater advertising company National CineMedia has filed for bankruptcy -- ...
- 'Picard' IMAX Plan Is Mind Meld Of TV And Cinema
TVBlog, Adam Buckman - Wednesday, April 12, 2023
The final two episodes of "Star Trek: Picard" will premiere in IM ...
- 'Super Mario Bros.' Mushrooms Into A Hit For Universal, Truff Sauces
Marketing Daily, Steve Ellwanger - Monday, April 10, 2023
Hot-sauce brand Truff developed three limited-edition sauces whose labels bore likenesses ...
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 10, 2023
Mattel is firing up the Barbie furnace for the feature film, whi ...