Tag results for "movies"
- 'Super Mario Bros.' Posts Biggest Theatrical Opening Of 2023 So Far"The Super Mario Bros. Movie" dominated national TV airwaves for theatrical ...
- Film Studios Are Back -- But One More Name Wouldn't HurtOne major player is still not taking an active role in n ...
- Action! Odeon Screens 'Cinematic' ExperienceThe pan-European campaign builds on Odeon's existing branding: "We Make Movies Bett ...
- 'Dungeons & Dragons' Fires Up Box Office At $38.5M, Theatrical TV Ad Spend Down 13% Vs. 2022Theatrical movie business for the U.S. and Canada theatrical continues to s ...
- A Real Long-Term Media Plan: How Many Screens Does Amazon Really Want To Be On?Amazon seems to want to own as many different screens as possibl ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards ProgramTetris has announced the rollout of a new loyalty program that wi ...
- Struggling Cineworld Fails To Find Buyer, Strikes Deal With CreditorsShares dropped 30% on Monday following the announcement it will keep i ...
- AMC, Coca-Cola Team Up To Lure Gen Zers Back To TheatersDeveloped by Kansas City MO-based agency Barkley, the "Flavor Make It" campai ...
- Apple Reportedly Poised To Spend $1B Annually On Theatrical MoviesApple is amping up its efforts in entertainment production and distribution, wi ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV MarketingEarning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content SpendLook out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: AnalystMoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Autodesk Shoots Mockumentary To Promote SoftwareThe three-part ad series debuted at the Academy Awards as an initi ...
- Johnnie Walker Salutes 'Fabric' Of Women FilmmakersThe spirits company salutes women trailblazers who changed film by utilizing o ...
- Red Wing Creates Real Super Marios BootsRed Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV SpendThe latest edition of the "Scream" franchise had its best opening weeke ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?Analysts believe a full box-office recovery won't happen until next year o ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening WeekendMGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...
- Like His Best Work, Mel Brooks' Hulu 'History' Series Is A GasMel Brooks fans will eat up this new limited series on Hu ...
- Amid Explosion Of Cheap TV/Movie Content, Pirated Content Remains A ProblemWhy pirate something when the cost on streaming platforms is relatively chea ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad SpendTV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In RobloxMetaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement WinnerThree of the top spots for online engagement for this year's Sup ...
- This Is NOT A Super Bowl Commercials Review, At Least Not IntentionallyWhen did the Super Bowl become the home for cross-platform promotion? Th ...
- What Marketers Can Learn From 'M3GAN''M3GAN' has grossed $88 million so far, making it the top-grossing fi ...
- Volkswagen Partners With Marvel For ID.4 CampaignThe all-electric vehicle will be shown as the superhero's family car ...
- Popular Movies Tout TV's Oscar Broadcast: Can Younger Viewers Come With Them?Two of the highest-grossing domestic movies in 2022 received nominations, suggesting th ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring FilmmakerThe company is debuting a 30-second commercial, airing in between every fi ...
- The Future Of 'Star Wars'"Star Wars'" future seems to lie with Disney+'s "Andor," which is s ...
- Mattel Sends Barbie To PreschoolWhile the move is likely to draw criticism from parents and educator ...
