- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- 'Captain America' Braves Tough Review World With $100M Holiday Opening
MediaDailyNews, Wayne Friedman - Sunday, February 16, 2025
The movie had a low review score on Rotten Tomatoes (50%), a ...
- Ron Howard On Storytelling And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2025
Legendary filmmaker Ron Howard told the audience at the IAB ALM conferen ...
- 'USA Today' Debuts 'Movie Meter,' Runs Through Oscar Season
Publishers Daily, Ray Schultz - Thursday, February 13, 2025
The USA Today Movie Meter will allow enthusiasts to vote for Fi ...
- Brands Are Likely To Find Undivided Attention From Moviegoers
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
About three-quarters of people surveyed in a study by Screenvision said a ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Universal's 'Dog Man' Scores Leading $36M Late January Opening
MediaDailyNews, Wayne Friedman - Sunday, February 2, 2025
National TV ad spend for domestic theatrical movies is now a collecti ...
- Marketer Of The Year: Lisa McKnight
Agency of the Year, Steve Smith - Monday, January 27, 2025
Under Lisa McKnight's leadership of both the Barbie brand and as chi ...
- Untangling Cable TV: Tripping On Cords As We Head Out The Door?
TV Watch, Wayne Friedman - Monday, January 27, 2025
There's an underlying task - to figure out how to disentangle tho ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- Tide, Marvel Team For Campaign, Messy Movie Screening
Marketing Daily, Les Luchter - Friday, January 10, 2025
Tide launches Ultra Oxi Boost Power Pods with spots that blend scen ...
- Movie Sequels And Originals: What Goes Kaboom.. Or Gets Left Behind?
TV Watch, Wayne Friedman - Thursday, January 9, 2025
At the end of the summer, yearly season-to-date box-office revenues were paci ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula Grows
TV Watch, Wayne Friedman - Friday, January 3, 2025
Movie box-office revenues are estimated to land at $8.7 billion - do ...
- Most-Read Stories: OMC/IPG, X v. GARM, 'Glicked,' Jill Kelly And CTV
MediaDailyNews, Joe Mandese - Tuesday, December 31, 2024
The most-read "Media Daily News" stories of 2024 were an eclectic m ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week Comeback
Television News Daily, Wayne Friedman - Monday, December 30, 2024
National TV ad spend for major movie studio marketing is down 2 ...
- Instagram Unveils 'Movie Gen' AI
MediaDailyNews, Colin Kirkland - Monday, December 23, 2024
Instagram is teasing AI-powered video capabilities that will soon allow creators ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- Theatrical Movies Have Found A Home - In Theaters
TV Watch, Wayne Friedman - Thursday, December 19, 2024
Many big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moan ...
- Theatrical TV Ad Spend Down 24%, Box Office Down 7%
Television News Daily, Wayne Friedman - Thursday, December 5, 2024
Theatrical movies' national TV spend and media value is down 24% ...
- NBCUniversal's 'Wicked' Has Barbie-Like List Of Brand Collaborations
Marketing Daily, Danielle Oster - Wednesday, November 27, 2024
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglass ...
- At $221M, 'Moana 2' Draws Strongest Thanksgiving Opening Ever
MediaDailyNews, Wayne Friedman - Sunday, December 1, 2024
In its national TV marketing, Disney placed significant advertising with an overa ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'
MediaDailyNews, Wayne Friedman - Sunday, November 24, 2024
"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad Plan
MediaDailyNews, Wayne Friedman - Monday, November 18, 2024
Amazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- 'Wicked''s Glinda, Elphaba Say 'Stay Connected To Your Dreams'
Marketing Daily, Danielle Oster - Wednesday, November 13, 2024
Cynthia Erivo and Ariana Grande star in the campaign Comcast/Xfinity launched ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- Gladiator II' Fans Can View -- And Buy -- Real Props From Film's Set
Marketing Daily, Danielle Oster - Friday, November 8, 2024
Paramount is promoting the film with museum-style exhibits at select Regal Cinem ...
- WBD More Than Doubles D2C Profitability In Q3, Stock Soars
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
WBD's D2C revenue was up 8% to $2.6 billion and the busine ...
- Ono Hawaiian BBQ Partners With Disney's 'Moana 2' For Kids' Meal
Marketing Daily, Teresa Buyikian - Monday, November 4, 2024
Meal includes a choice of made-to-order protein, steamed vegetables, a Tree T ...