- Data Transparency Not Just For Advertisers: Writers, Actors Want The Same
TV Watch, Wayne Friedman - Monday, August 28, 2023
Actors and screenwriters want more transparency with streaming TV and other dat ...
- In A Streaming TV World, Whither U.S. TV Station Syndication?
TV Watch, Wayne Friedman - Friday, August 25, 2023
U.S. syndication programming and advertising continues to show weakness. So where do ...
- 'National Cinema Day' Looks To Build Moviegoing Business Again This Year
MediaDailyNews, Wayne Friedman - Monday, August 21, 2023
The movie industry is offering steeply discounted movie tickets as part ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- CBS's New Fall Script: Games, Ghosts And 'Yellowstone'
TVBlog, Adam Buckman - Tuesday, August 15, 2023
Like its fellow networks, CBS had to scrap the schedule announced la ...
- After 4 Weeks, 'Barbenheimer' Remain Top 2 Box-Office Films
MediaDailyNews, Wayne Friedman - Sunday, August 13, 2023
This unusual theatrical tag team of movies has now placed first a ...
- 3 Movies Make Magic At Summer Cinema
Marketing Insider, Aaron Paquette - Thursday, August 10, 2023
What can brands learn from these three hits? For one, Involve consume ...
- Summer Production Halt Means No Fall Shows For TV Columnists
TVBlog, Adam Buckman - Thursday, August 10, 2023
A production crisis brought on by the Hollywood writers' and actors' strik ...
- General Motors Hits It Big With Barbie
Drive Time, Tanya Gazdik - Sunday, August 6, 2023
General Motors made a solid decision with Barbie tie-in. It's a produ ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews, Wayne Friedman - Sunday, August 6, 2023
In online search engagement following a national TV message,"Oppenheimer" has driven ...
- Barbie Hoax Touts Decomposable Barbies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 2, 2023
An environmental activist group that calls itself Barbie Liberation Organization issued fal ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
Media Insider, Dave Morgan - Thursday, August 3, 2023
Ad-tech platforms destroy billions of dollars of value in TV and streami ...
- Strike Or No Strike, Ordinary Viewers Have Plenty To Watch
TVBlog, Adam Buckman - Thursday, August 3, 2023
A letter to the editor in "The Wall Street Journal" this we ...
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
MediaDailyNews, Wayne Friedman - Sunday, July 30, 2023
"Barbie" had one of the strongest second weekends for any theatrical mov ...
- Sales Fall, Even As Mattel Basks In Barbie Buzz
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 27, 2023
Barbie's theatrical debut may be a juggernaut. But the toy company ...
- Mattel, Warner Bros. Discovery Renew Licensing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Mattel and Warner Bros. Discovery have inked a new deal. "The t ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Is 'Barbie' The New 'Star Wars'?
TVBlog, Adam Buckman - Tuesday, July 25, 2023
Does "Barbie" have the right stuff to catapult into the "Star War ...
- Brands Head To Barbieland
Marketing Daily, Erik Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
MediaDailyNews, Wayne Friedman - Sunday, July 23, 2023
Amid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- What Are Prediction Markets And Why Should You Care?
MediaDailyNews, Ed DeNicola - Monday, July 24, 2023
The wisdom of crowds theory says that if you total people's insight ...
- How One Wine Brand Navigated Its Nod To Barbie
CPG Insider, Erik Oster - Friday, July 21, 2023
Without an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Why No Drive-Thru Barbie?
QSR Insider, Teresa Buyikian - Friday, July 21, 2023
The few tie-ins in the QSR/restaurants category were announced with little ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Zombies Cross Over In Horror Film/Fortnite Tie-In
Marketing Daily, Les Luchter - Monday, July 17, 2023
Indie horror film "Talk to Me" takes over Fortnite's "Deadpines: Zombie Survival ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Search & Performance Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office Mission
MediaDailyNews, Wayne Friedman - Sunday, July 16, 2023
The latest film in the "Mission: Impossible" series pulled in a mode ...
- General Motors Vehicles Featured In 'Barbie'
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
A promotional video shows a driver activating the real-life Blazer EV SS ...
- Update: Actors Declare Strike
Digital News Daily, Karlene Lukovitz - Thursday, July 13, 2023
With actors joining the ongoing writers' strike, production shutdowns on most movi ...
- Crocs Partners With 'Barbie' Movie
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 11, 2023
Crocs is the latest brand to hop on the Barbie train leadi ...