- Paramount Skydance Reportedly Mulling All-Cash Deal To Acquire WBD
Television News Daily, Wayne Friedman - Thursday, September 11, 2025
WBD's stock price rocketed up 26% to $15.79 in midday Thursday tradin ...
- Netflix Adds Amazon Ads To DSP Partners
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The partnership extends Amazon Ads' efforts around all major streaming platforms. Amaz ...
- 'Downton Abbey' Movie Gets Glamorous New York Premiere
TVBlog, Adam Buckman - Wednesday, September 10, 2025
The third and final "Downton Abbey" movie is sensational, and so w ...
- 'Last Rites' Conjures $83M Box-Office Opening
MediaDailyNews, Wayne Friedman - Monday, September 8, 2025
With only $9.1 million spent on national TV advertising, the film ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- Summer Box Office Weakens On Lower Theatrical Ad Spending
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2025
Movie studios overall are spending less on TV marketing for theatrical releas ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Netflix Helps Theatrical Summer Season - When Least Expected
TV Watch, Wayne Friedman - Tuesday, August 26, 2025
Netflix is making inroads of a different kind. "KPop Demon Hunters" h ...
- 'Downton' Movie Getting Boost From NBC, Peacock Special
TVBlog, Adam Buckman - Monday, August 25, 2025
It's all hands on deck at NBCU as NBC and Peacock prepa ...
- Netflix Takes First Theatrical Weekend With 'KPop Demon Hunters'
Television News Daily, Wayne Friedman - Sunday, August 24, 2025
Analysts estimate the animated movie took in between $18 million and $ ...
- Customized Bevs: Drips By Pepsi Expands Across Regal Theaters
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Bur ...
- Warner Bros. Scores Another Big Opening With 'Weapons'
MediaDailyNews, Wayne Friedman - Monday, August 11, 2025
It is the studio's seventh first-place opening this year and the six ...
- 'Four' Second Week Not-So-Fantastic
MediaDailyNews, Wayne Friedman - Sunday, August 3, 2025
"Fantastic" had a box-office drop of nearly 70% from its first-week $1 ...
- 'Happy Gilmore 2': More Happiness For Streaming - And Netflix
TV Watch, Wayne Friedman - Friday, August 1, 2025
What does Netflix's best viewing result ever for original movie "Happy Gilmo ...
- Disney+ Dive-in Theater Creates Poolside Activations To Promote Movies
MAD, Fern Siegel - Friday, July 25, 2025
It's all part of the Disney+ Throwback campaign, which runs through Aug ...
- 'Fantastic Four: First Steps' Takes Strides Into Summer With $118M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 27, 2025
Domestic theatrical revenue is up 12.4% year-to-date vs. a year ago ...
- Warner Bros. Discovery Names Post-Split Companies, Senior Execs
Television News Daily, Wayne Friedman - Monday, July 28, 2025
Warner Bros. will house its studios and streaming businesses including Warner Bro ...
- Genesis Gets Freaky (Friday, That Is) With Disney Deal
Marketing Daily, Tanya Gazdik - Wednesday, July 23, 2025
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday ...
- U.S. Bank Gets 'Happy' With Netflix, 'Gilmore'
MAD, Fern Siegel - Friday, July 18, 2025
This is the bank's first integration with the streamer. ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Universes Collide As Harry Potter, James Bond Enter TV Fray
TVBlog, Adam Buckman - Tuesday, July 15, 2025
The gods of Hollywood continue to create new universes with expansions in ...
- Mind How You Go, Downton Abbey: The Crawleys Are Selling Off The Pieces
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With the final film releasing in September, Bonhams is auctioning it a ...
- Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 9, 2025
AI can significantly impact the industry, but moviemaker Ben Affleck believes ...
- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- 'Empire' Publishes First Light-Up Mag Cover To Celebrate New Tron Film
Publishers Daily, Ray Schultz - Monday, July 7, 2025
The limited-edition, light-up cover is activated by a push button and ...
- Jurassic 'Rebirth' Takes $141M Box Office Bite
MediaDailyNews, Wayne Friedman - Monday, July 7, 2025
A blockbuster-like $32.3 million was spent in national TV advertising, per estimat ...
- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Subway Commemorates 'Happy Gilmore' Return
Marketing Daily, Teresa Buyikian - Friday, June 27, 2025
Among the activations promoting the movie sequel: "Happy Gilmore"-themed cups, a sweepstake ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Apple Original 'F1' Laps The Box Office With $55M Opening
MediaDailyNews, Wayne Friedman - Sunday, June 29, 2025
EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million ...