- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Zombies Cross Over In Horror Film/Fortnite Tie-In
Marketing Daily, Les Luchter - Monday, July 17, 2023
Indie horror film "Talk to Me" takes over Fortnite's "Deadpines: Zombie Survival ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Search & Performance Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office Mission
MediaDailyNews, Wayne Friedman - Sunday, July 16, 2023
The latest film in the "Mission: Impossible" series pulled in a mode ...
- General Motors Vehicles Featured In 'Barbie'
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
A promotional video shows a driver activating the real-life Blazer EV SS ...
- Update: Actors Declare Strike
Digital News Daily, Karlene Lukovitz - Thursday, July 13, 2023
With actors joining the ongoing writers' strike, production shutdowns on most movi ...
- Crocs Partners With 'Barbie' Movie
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 11, 2023
Crocs is the latest brand to hop on the Barbie train leadi ...
- 'Barbie' Movie Faces Off Against 'Oppenheimer'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 11, 2023
On July 21, two highly anticipated movies will be released on t ...
- The Strange Case Of TCM
TVBlog, Adam Buckman - Friday, July 7, 2023
Everybody went nuts when Warner Bros. Discovery attempted to make changes ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher Engagement
Television News Daily, Wayne Friedman - Wednesday, July 5, 2023
Movie studios are spending much more on national TV advertising -- a ...
- Warner Bros. Discovery's 'Barbie' Movie Gets Boost From HGTV 'Barbie Dreamhouse'
TVBlog, Adam Buckman - Thursday, July 6, 2023
Warner Bros. Discovery is bringing in the home renovators of HGTV ...
- Reliving That Iconic Empire State Meeting: 'Sleepless' Film Celebrates 30th Anniversary
Marketing Daily, Les Luchter - Wednesday, June 28, 2023
Promo sponsored by Empire State and Seattle Space Needle includes sweepstakes f ...
- Asian Theaters Try Creative Ways To Lure Back Moviegoers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 19, 2023
Pet-friendly theaters and cosplay are two creative ways theaters in Asia a ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- Progressive Launches 'Barbie'-Themed Spot
Marketing Daily, Tanya Gazdik - Sunday, June 18, 2023
Progressive is the official insurance sponsor of Warner Bros. Pictures' "Barbie" movi ...
- Warner Bros.' 'The Flash,' Disney's 'Elemental' See Weak Box Office Despite High TV Spend
Television News Daily, Wayne Friedman - Sunday, June 18, 2023
Both films are at the top end of the national TV spe ...
- Disney Schedule Shakeup: Delays Some Franchise Films, Adds Others
Digital News Daily, Karlene Lukovitz - Wednesday, June 14, 2023
Next three "Avatar" sequels delayed, new "Star Wars" movie added, among oth ...
- 'Transformers' And 'Spider-Man' Drive More Summer Moviegoing
MediaDailyNews, Wayne Friedman - Sunday, June 11, 2023
Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- Flamin' Hot Cheetos Follows Air Jordan Into Movieland
CPG Insider, Les Luchter - Friday, June 9, 2023
Recent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneaker ...
- Vintage Porsche Plays Key Role In New 'Transformers' Movie
Marketing Daily, Tanya Gazdik - Wednesday, June 7, 2023
The Autobot "Mirage," voiced by actor Pete Davidson, takes the Porsche 9 ...
- Streaming Ad Spend Down 28% In Q1, Writers' Strike Threatens Several Media Formats
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
A MediaRadar analysis quantifies the strike's potential impact on advertising in streami ...
- Mob Scene Loads Ammo Creative's Social-Digital Team
MAD, Fern Siegel - Monday, June 5, 2023
The added staffers are seen as a tool to expand Mob Sce ...
- 'Spider-Man: Across The Spider-Verse' Nets $120.5M - Sony's Best Animated Domestic Opening
MediaDailyNews, Wayne Friedman - Monday, June 5, 2023
'Across the Spider-Verse,' Sony's best animated domestic opening, had a modest nation ...
- AMC Theaters Ends 'On-Demand,' Library Moves To Fandango's Vudu
MediaDailyNews, Wayne Friedman - Thursday, June 1, 2023
AMC Theaters is ending its "On Demand" pay-per-view film service and movi ...
- McDonald's Highlights Black Girls Surf
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
A national TV spot from McDonald's as part of its promotion wi ...
- 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend Opening
MediaDailyNews, Wayne Friedman - Monday, May 29, 2023
With the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-offi ...
- 'John Wick' Boosts Lionsgate Revenue, Studio Prepares For Streaming Biz Spinoff
Television News Daily, Wayne Friedman - Friday, May 26, 2023
Major streamers are now looking to make content and cost cutbacks v ...
- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...