- Because This Breakwater Studios Marketing Exec Is Worth It
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 29, 2025
What does it really take to be creatively brave? For Kirstin Fal ...
- WGA Thumbs Down To Paramount-WBD Deal: Not The Least Of It
TV Watch, Wayne Friedman - Tuesday, October 28, 2025
Consolidation of TV and movie production studios, with a heavy focus ...
- Hollywood, Authors, Others Back Record Companies In Music Piracy Battle
MediaDailyNews, Wendy Davis - Friday, October 24, 2025
The Supreme Court should uphold a lower court's decision that Cox contribut ...
- Monster Mash: C4 Energy Drink Teams Up With 'Godzilla' Franchise For Razilla Flavor
Marketing Daily, Danielle Oster - Friday, October 17, 2025
The new C4 Ultimate Energy Sour Blue Razzilla flavor will be promot ...
- Denny's Makes Movie Debut, Adds Campaign To Promote Online Menu
MAD, Fern Siegel - Monday, October 13, 2025
Keanu Reeves and Seth Rogen star in "Good Fortune," which inspired t ...
- And So The 'Wicked' Promos Begin: Absolut, Paris Hilton Collab
Marketing Daily, Teresa Buyikian - Monday, October 13, 2025
Proceeds from sales of the Absolut-ly Wicked Good Cocktail Collection will benef ...
- 'Tron: Ares' Hits The Weekend Brakes At $33.5M
MediaDailyNews, Wayne Friedman - Monday, October 13, 2025
Analysts were expecting $40 million-$50 million for the sequel in the longti ...
- Movies On Streamers: Still 'Quietly Dependable Workhorses?'
TV Watch, Wayne Friedman - Monday, October 13, 2025
Movies in 2024 contributed nearly 50% of streaming revenue - up fr ...
- More Sharing For Streaming: Nearly 40% Of U.S. Titles
Advanced TV Insider, Wayne Friedman - Wednesday, October 8, 2025
Of 172,000 U.S. titles, 67,000 appeared on two or more services ...
- Polestar Goes Cinematic For New Model
Marketing Daily, Tanya Gazdik - Tuesday, October 7, 2025
Actor Alexander Skarsgard stars as a secret agent checking out the Polest ...
- Movie Tariffs Pose Threat To Studios As They Mull AI-Generated Performers
TV Watch, Wayne Friedman - Tuesday, October 7, 2025
Tariffs will make studios' jobs a lot harder in a transitioning mov ...
- Wahlburgers' 'Play Dirty' Menu Honors Founder's Latest Film
Marketing Daily, Teresa Buyikian - Saturday, October 4, 2025
Mark Wahlberg's action-thriller heist flick "Play Dirty" began streaming on Prime Vid ...
- Swift's 'Showgirl' Shows Up With $33M Weekend
MediaDailyNews, Wayne Friedman - Sunday, October 5, 2025
The limited release (October 3-5) film was easily the top movie theat ...
- New Creative Talent Stars Generated By AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 1, 2025
Reality got an upgrade this week. In the OpenAI Sora 2 dem ...
- AI-Generated Actors And The Future Of Creative Talent
TV Watch, Wayne Friedman - Wednesday, October 1, 2025
"Tilly Norwood is not an actor. It has no life experience ...
- Foreign Movies, Furniture, Pharma Latest To Face Possible Tariffs
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 29, 2025
President Trump said he will be imposing a 100% tariff on a ...
- How This Movie Marketing VP Is Making It Universal
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 24, 2025
What does it really mean to push boundaries- not just at wor ...
- Reasoning Models Enabling Brands To Generate 'Cinematic' Content
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
"Our goal is to build multimodel general intelligence," Luma AI CEO Am ...
- Hollywood Marketing Executive Dies
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 11, 2025
David Weitzner oversaw campaigns for acclaimed films including "Star Wars," "E.T.: T ...
- Paramount Skydance Reportedly Mulling All-Cash Deal To Acquire WBD
Television News Daily, Wayne Friedman - Thursday, September 11, 2025
WBD's stock price rocketed up 26% to $15.79 in midday Thursday tradin ...
- Netflix Adds Amazon Ads To DSP Partners
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The partnership extends Amazon Ads' efforts around all major streaming platforms. Amaz ...
- 'Downton Abbey' Movie Gets Glamorous New York Premiere
TVBlog, Adam Buckman - Wednesday, September 10, 2025
The third and final "Downton Abbey" movie is sensational, and so w ...
- 'Last Rites' Conjures $83M Box-Office Opening
MediaDailyNews, Wayne Friedman - Monday, September 8, 2025
With only $9.1 million spent on national TV advertising, the film ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- Summer Box Office Weakens On Lower Theatrical Ad Spending
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2025
Movie studios overall are spending less on TV marketing for theatrical releas ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Netflix Helps Theatrical Summer Season - When Least Expected
TV Watch, Wayne Friedman - Tuesday, August 26, 2025
Netflix is making inroads of a different kind. "KPop Demon Hunters" h ...
- 'Downton' Movie Getting Boost From NBC, Peacock Special
TVBlog, Adam Buckman - Monday, August 25, 2025
It's all hands on deck at NBCU as NBC and Peacock prepa ...
- Netflix Takes First Theatrical Weekend With 'KPop Demon Hunters'
Television News Daily, Wayne Friedman - Sunday, August 24, 2025
Analysts estimate the animated movie took in between $18 million and $ ...
- Customized Bevs: Drips By Pepsi Expands Across Regal Theaters
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Bur ...