- Casamigos Celebrates Namesake In 'House Of Friends'
Marketing Daily, Teresa Buyikian - Thursday, May 15, 2025
In hero spot, guests frolic at a sunny resort, socializing in t ...
- Jeep Taps 'Mission: Impossible' For Action-Packed Wrangler Creative
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2025
Paramount Pictures executives and Tom Cruise himself were involved in the creati ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Google Develops Cutting-Edge Tech Partnership For Moviemaking
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
Google has confirmed a partnership with talent firm and production company Ran ...
- Streamers Grapple With 100% Film Tariff
Television News Daily, Wayne Friedman - Tuesday, May 6, 2025
"This is perhaps the biggest risk, raising the potential for U.S. streami ...
- Movie Tariffs - For An Industry With Too Much Drama Already?
TV Watch, Wayne Friedman - Tuesday, May 6, 2025
The Trump administration says there are too many U.S. filmmakers around t ...
- Hanging From A Plane: Oura Leverages Stunt Footage From 'Mission: Impossible'
Marketing Daily, Danielle Oster - Friday, May 2, 2025
Health tech company Oura Health partnered with Paramount Studios on a campai ...
- Movie Theater Disruptions Ahead As Recessionary Concerns Mount?
TV Watch, Wayne Friedman - Monday, May 5, 2025
"Based on our observations during strained economic periods, people continue to purs ...
- 'Thunderbolts' Strikes Box Office, Opens With $76M
MediaDailyNews, Wayne Friedman - Sunday, May 4, 2025
National TV media spending to date for 'Thunderbolts' is at an avera ...
- Critics, Award Voters Need To See Movies, TV Shows - What About Media Buyers?
TV Watch, Wayne Friedman - Monday, April 28, 2025
Oscar voters will no longer be able to cast final ballots ...
- 'Sinners' Keeps Shocking, Sets Second Week Record
MediaDailyNews, Wayne Friedman - Monday, April 28, 2025
The film had an average national TV ad spend, but analysts we ...
- NBCU Q1 Ad Spend Sinks 7%, Peacock Grows 2.5%
Television News Daily, Wayne Friedman - Thursday, April 24, 2025
Overall media revenue inched up 1.1% to $6.4 billion, with cash fl ...
- TV Jobs Have Fallen By Nearly Half - What About Streamers', TV Networks' Prospects?
TV Watch, Wayne Friedman - Wednesday, April 16, 2025
In 2024, the U.S. saw a drop in scripted TV shows, wi ...
- 'Minecraft' Becomes Year's Highest-Grossing Theatrical To Date
MediaDailyNews, Wayne Friedman - Monday, April 14, 2025
Warner Bros.'s national TV advertising for "Minecraft" came in at $16.9 millio ...
- Tourism New Zealand Invites Visitors To New Destinations...In 'Minecraft'
Marketing Daily, Danielle Oster - Tuesday, April 8, 2025
The tourism group's downloadable game content lets visitors experience attractions in s ...
- Tariff-Impacted Entertainment: Caught In The Crosshairs?
TV Watch, Wayne Friedman - Wednesday, April 9, 2025
China is mulling a ban on U.S. theatrical films distributed in i ...
- Streaming Back Seat: Back To Long Exclusive Theater Windows?
TV Watch, Wayne Friedman - Friday, April 4, 2025
Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court Says
MediaDailyNews, Wendy Davis - Friday, March 28, 2025
The Video Privacy Protection Act, passed in 1988, doesn't apply to mov ...
- Stronger 'Test' Autoplay Ads From Roku? Lab Results Pending
TV Watch, Wayne Friedman - Tuesday, March 25, 2025
Streaming distribution/retail service Roku is testing autoplay ads that load onscreen befo ...
- McDonald's Enters The World Of Minecraft In New Adult, Kids Meals
Marketing Daily, Teresa Buyikian - Friday, March 21, 2025
Limited-edition meals coincide with Warner Bros.' "The Minecraft Movie" release on Apr ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'
MediaDailyNews, Wayne Friedman - Sunday, March 23, 2025
One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Planters Puts Mr. Peanut On The Red Carpet
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2025
Hormel hopes the heroic ad character, voiced by Woody Harrelson, may ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per Musk
TV Watch, Wayne Friedman - Tuesday, March 11, 2025
Over the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Streaming Vs. Theaters: More Competition For Movie Screen Time?
TV Watch, Wayne Friedman - Thursday, March 6, 2025
"We haven't seen a steeper decay of a film's trajectory through i ...
- Best Picture Nominees 2020-24 Contributed $1.2B In Streaming Revenue
Advanced TV Insider, Wayne Friedman - Wednesday, March 5, 2025
Netflix has four of the top five and six of the t ...
- Oscar Ratings: One Day You're Down, The Next Day You're Up
TVBlog, Adam Buckman - Wednesday, March 5, 2025
Two sets of viewership numbers told different stories about the ratings f ...
- A Last-Minute Gold Card OscarTie-In?
Mad Blog, Barbara Lippert - Thursday, February 27, 2025
How does a Gold Card for the right Russian oligarchs connect wi ...
- TikTok Launches '97th Oscars Hub'
MediaDailyNews, Colin Kirkland - Wednesday, February 26, 2025
The Oscars hub will showcase relevant film and celebrity news surrounding t ...
- 'Captain America' Adds $28M To Domestic Box Office
MediaDailyNews, Wayne Friedman - Monday, February 24, 2025
Disney has outspent any movie release this year with $22.2 million ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...