- BBH Global Serves Up Grey Goose's Salute To 'Devil Wears Prada 2'
MAD, Fern Siegel - Friday, March 20, 2026
In the new spot, Heidi Klum references "Runway" editor Miranda Priestley. ...
- Universal Products, Accompany Creative Spotlight 'Women Making Magic'
MAD, Fern Siegel - Friday, March 20, 2026
Inspired by "Wicked," three enterprising women represent female empowerment. ...
- Disney+ Is Company's 'Digital Centerpiece,' New CEO Says
Television News Daily, Wayne Friedman - Thursday, March 19, 2026
Incoming CEO Josh D'Amaro said Disney+ would essentially be a "portal" f ...
- On-Demand Streaming Engagement Outpaces 'Channel-Based,' Social Media
Advanced TV Insider, Wayne Friedman - Wednesday, March 18, 2026
A Harris Poll report finds 90% of streaming viewers are more engag ...
- Grey Goose Stirs Up High Fashion For 'Devil Wears Prada 2' Collab
Marketing Daily, Teresa Buyikian - Tuesday, March 17, 2026
TV host Heidi Klum drinks The Devil's Roast, a Grey Goose versi ...
- 'Scream 7,' Reese's Collab Brings Halloween Fun To International Audiences
Marketing Daily, Teresa Buyikian - Friday, March 13, 2026
In London, passersby were invited into retro phone booth to see ...
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awards
MediaDailyNews, Wayne Friedman - Monday, March 16, 2026
Warner Bros. won 11 trophies, including Best Picture for "One Battle Aft ...
- Streaming Movie Ding? Universal's Films Are 'Theatrical-First'
TV Watch, Wayne Friedman - Friday, March 13, 2026
Starting next year, Universal Pictures will extend the theatrical window for n ...
- YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
YouTube now ranks as the world's largest video media company - beati ...
- 'Hoppers' Hops To $46M Opening
MediaDailyNews, Wayne Friedman - Sunday, March 8, 2026
"Hoppers" was a surprise success as an early March original animated fil ...
- Netflix Acquires Movie Production Firm Founded By Ben Affleck
Around the Net In Media, Ray Schultz - Friday, March 6, 2026
Netflix has acquired InterPositive, a filmmaking technology company founded by actor B ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- 'Scream 7' Earns Franchise-Best Opening
MediaDailyNews, Wayne Friedman - Monday, March 2, 2026
"Scream 7" earned the best result for the franchise. Paramount didn't ne ...
- Bubly Unveils Color-Changing Cans In Team-Up With 'Super Mario Galaxy Movie'
Marketing Daily, Teresa Buyikian - Monday, February 23, 2026
Bubly sparkling water has partnered with Illumination and Nintendo's movie on n ...
- Netflix Global Ad Prospects: Growing Non-English Content?
Advanced TV Insider, Wayne Friedman - Thursday, February 19, 2026
For the first time, non-English-language original titles made up the majority ...
- 'Wuthering Heights' Soars To $40M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, February 16, 2026
Warner Bros. spent $30 million to $45 million for "Heights" in overa ...
- Marketing For 'Melania'? Across The Political, Messaging Divide
TV Watch, Wayne Friedman - Friday, February 6, 2026
A local theater used a line from "The Art of War" ...
- Amazon Spends $35M To Promote 'Melania'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 29, 2026
At least one Craigslist ad offered "to pay people as much ...
- Theatrical Revenue Impacted By Storm, Hits $56M Weekend Low
MediaDailyNews, Wayne Friedman - Monday, January 26, 2026
It's the first weekend of 2026 to not exceed totals for 202 ...
- Peacock's 'Love Island USA' Scores Highest Seasonal Streaming Viewing
Television News Daily, Wayne Friedman - Thursday, January 22, 2026
The show earned 18 billion minutes streamed for its most recent (sevent ...
- Volkswagen ID. Buzz Appears In Movie Despite Production Pause
Marketing Daily, Tanya Gazdik - Sunday, January 18, 2026
The placement -- which was likely inked many months ago -- com ...
- More Netflix Dominance: Streamer's Massive Global Film Deal With Sony
TV Watch, Wayne Friedman - Monday, January 19, 2026
Upcoming Sony theatrical releases include "Spider-Man: Brand New Day," sequels to "T ...
- Cineverse, GameStop Promote 'Return To Silent Hill' Film
Marketing Daily, Danielle Oster - Thursday, January 15, 2026
The entertainment company partnered with the gaming retailer for a "Silent Hi ...
- Theatrical Gains In 2025: Did Specific Audiences Help?
TV Watch, Wayne Friedman - Thursday, January 15, 2026
The AARP says 81% of adults 18 and older believe movies a ...
- Apple TV Touts Strongest Month Ever, Driven By 'Pluribus,' 'F1' Viewing
Television News Daily, Wayne Friedman - Monday, January 12, 2026
Apple TV has amassed 672 awards and 3,085 nominations. Apple SVP ...
- Paramount's Possible Sports Spin For WBD Deal?
TV Watch, Wayne Friedman - Wednesday, January 7, 2026
WBD's TNT Sports is still a significant - but now smaller ...
- Arrival Of Golden Globes Marks Start Of 3-Month Awards Season
TVBlog, Adam Buckman - Tuesday, January 6, 2026
It is time once again for the Golden Globes, the awards sh ...
- Beyond Warner Bros. Discovery: What Are The Next Legacy Media Targets?
TV Watch, Wayne Friedman - Wednesday, December 31, 2025
As the linear TV business declines further, should we be thinking abo ...
- Adidas Expands Youth-Centric Minecraft Product Launch For Holidays
MediaDailyNews, Colin Kirkland - Monday, December 29, 2025
The holiday product collection in partnership with Minecraft marks an IRL expansi ...
- Disney's 'Avatar,' 'Zootopia' Dominate Holiday Weekend Box Office
MediaDailyNews, Wayne Friedman - Monday, December 29, 2025
Disney's global box-office sales exceeded $6 billion for the year - t ...