- NHL's 'Mission' To Promote IMAX Film
MediaDailyNews, David Goetzl - Monday, November 28, 2011
Paramount is incorporating NHL game footage in spots for an upcoming IM ...
- Disney Movies To Run On YouTube
Online Media Daily, Wayne Friedman - Sunday, November 27, 2011
With all the talk about Netflix being a cable killer, some ha ...
- Muppets Launches Racy Ad Campaign For Movie
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
In hopes of luring in a wider audience, including parents who lov ...
- Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies
MediaDailyNews, Erik Sass - Tuesday, November 22, 2011
Deluxe Media Management, which specializes in advertising and marketing distribution services f ...
- Fandango Sells 22% of 'Breaking Dawn' Tickets on Mobile
Online Media Daily, Steve Smith - Monday, November 21, 2011
The blockbuster "The Twilight Saga: Breaking Dawn" broke mobile records at mov ...
- Documentary Tells Story Of Advertising Glut
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
A new documentary is putting the focus on what we already kno ...
- BMW Is All Over Tom Cruise's Next Big Film
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
The film, "Mission: Impossible - Ghost Protocol" stars actor and thetan T ...
- Denny's Teams Up With Sony Christmas Flick
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2011
Starting Nov. 7, the restaurant chain is offering a "Taste of Holiday ...
- Go West, Young Fashionista: Cond Nast To Open L.A. Office, Pitch Scripts
Around the Net In Media, Phyllis Fine - Monday, November 7, 2011
Condé Nast's new entertainment division is opening a Hollywood office that wi ...
- Another Video Site? TumTiki Claims 700,000 titles at Launch
VidBlog, Daisy Whitney - Monday, November 7, 2011
Whether consumers need or want another video site is highly debatable, b ...
- Home Video Screens Nearly $4B In Revs
MediaDailyNews, Wayne Friedman - Tuesday, November 1, 2011
Third-quarter home entertainment spending grew 5% -- and that's the first increa ...
- MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
- IMAX To Push Marketing, 'Sensory' Movie Experience
MediaDailyNews, David Goetzl - Thursday, October 27, 2011
IMAX, which bills itself as the purveyor of transcendent motion picture experience ...
- Apple Readies Movie Cloud Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 13, 2011
Apple has reportedly been meeting with movie studios to finalize deals th ...
- UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
- No 'Heist': Universal Nixes VOD Plan
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
After theater chains objected, Universal Studios has pulled back on its "premi ...
- Carving Out Another Pay TV Window: Where's The Market -- And The Marketing?
TV Watch, Wayne Friedman - Thursday, October 13, 2011
Sixty dollars for a new Hollywood movie on your home TV? Cinemar ...
- Volvo Back For More Vampires And Young Love
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Volvo, which has had a product integration presence in three of t ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- YouTube Movie Biz Goes Global
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 7, 2011
Border by border, YouTube continues to roll out its movie rental busine ...
- Movie Studios Slow To Advertise On Oscars
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
It's been three years since the Academy of Motion Picture Arts &am ...
- Miramax: Apple Bigger Threat Than Piracy
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 6, 2011
What's more threatening to movie companies than piracy? Apple, says Miramax C ...
- Hit Movie, Lousy Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
"Moneyball" has gotten great reviews, a big opening weekend, star power, Osc ...
- 'Dawn's Light: Digital Promo Targets 'Twilight' Fans
MediaDailyNews, Wayne Friedman - Thursday, September 29, 2011
Digital movie ticket company Fandango says it has witnessed a eye-popping 5 ...
- Netflix Lures Dreamworks From HBO
Around the Net In Media, Phyllis Fine - Monday, September 26, 2011
Dreamworks Animation's films -- which include the likes of "Shrek" -- wi ...
- DVDs Heading For Dinosaur Status Faster Than Ever
Around the Net In Media, Phyllis Fine - Monday, September 26, 2011
It's not just cable TV that's hurting from the likes of onli ...
- Netflix Secures DreamWorks Deal
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, September 26, 2011
It's Shrek to the rescue! Breaking up a string of bad ne ...
- Dish and Blockbuster Keep the Retail Advantage Alive
VidBlog, Steve Smith - Monday, September 26, 2011
Netflix's oh-so public missteps and mea culpas regarding the split in D ...
- Why the Netflix Mea Culpa Backfired
The Social Graf, Erik Sass - Friday, September 23, 2011
Back in July, I
wrote about the surge of social med ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...