- Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include ...
- Film Markets Favor TV, But Costs Continue To Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Movie media marketing costs keep growing, and will continue with television ...
- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will ...
- Just An Online Minute... Disney Tangled In Unfinished Business With Tron:Legacy
Just An Online Minute, Kelly Samardak - Tuesday, October 5, 2010
Yesterday afternoon I sat in a half-filled movie theatre, watched a ...
- Sprint: Create Own Epic; Win $25,000
Marketing Daily, - Monday, October 4, 2010
The company is encouraging consumers to create 30-second vignettes of an Ep ...
- Mitsubishi Goes To The Movies In Promo
Marketing Daily, - Friday, October 1, 2010
The campaign, which launched upon the release of the 3D film "Legen ...
- In Review: 'The Social Network'
Online Media Daily, Tom Siebert - Thursday, September 30, 2010
Director David Fincher's deft, ambitious and highly entertaining docudrama "The Social Networ ...
- Ah, The Memories: IMDb Turning 20
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 30, 2010
Marking a maturing Web landscape, popular film and television search engine IMDb.c ...
- P&G, Walmart Find Movie Collaboration Successful
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
Andrew Hampp writes that two prime-time family movies designed to lure consume ...
- Roll 'Em: Shamrock Buys Screenvision
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Shamrock Capital has purchased a majority stake in Screenvision, one of t ...
- After Vanquishing Blockbuster, The Real Fight Begins For Netflix
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Netflix may have beaten Blockbuster in world of physical DVD delivery b ...
- Time Warner To Test Premium VOD
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
Time Warner will begin experimenting early next year with a way ...
- Sprint Creates 'Epic' Campaign
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
"Movies capture the imagination of everyone. It's the upper echelon of vid ...
- Rotten Tomatoes Uses Facebook To Connect With Users In Real Time
Online Media Daily, Gavin O'Malley - Sunday, September 19, 2010
With Facebook's help, movie-review hub Rotten Tomatoes on Friday debuted new soci ...
- Redbox Inks More Deals
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
...
- Why Hollywood Should Fear Netflix
Around the Net In Media, Fern Siegel - Wednesday, September 15, 2010
Tectonic changes have gripped the video-rental business over the past year, givi ...
- Judge Rules ISP Subscribers Have No Expectation Of Privacy, Allows Filmmakers To Unmask P2P File Sharers
PolicyBlog, Wendy Davis - Monday, September 13, 2010
A federal judge has okayed independent filmmakers' attempts to unmask thousands ...
- Is That Netflix in Your Pocket?
VidBlog, Steve Smith - Monday, September 13, 2010
Or are you just happy to have your on demand film libra ...
- Disney Hires New Marketing Guru For "Pirates 4"
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Valerie Van Galder, who formerly ran marketing at Sony Pictures and F ...
- Redbox Celebrates Billionth Rental With Promo
Marketing Daily, - Tuesday, September 7, 2010
During the promotion, which runs through September, users can retrieve a promotion ...
- Dons Rule AMC: 'Godfather' and 'Mad Men'
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
The network known for one Don has sewed up another. AMC h ...
- Flixster, NCM Partner To Reach Movie Fans Multiplatform
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
Flixster and National CineMedia are joining in a cross-platform movie content a ...
- Apple TV Goes To The Cloud: Works for Me
VidBlog, Steve Smith - Thursday, September 2, 2010
I am not even an Apple fanboy and I have been ...
- Apple And The Streaming Future Of Real-Time Press Conference Guessing Games
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 1, 2010
In anticipation of an Apple media presentation at 1 p.m., impatient indust ...
- YouTube Releases Ridley Scott's 'Life In A Day' Project Raw Footage
Online Media Daily, Laurie Sullivan - Tuesday, August 31, 2010
Google's YouTube/Ridley Scott project, Life in a Day, has launched a vid ...
- Craptastic! YouTube Finds the World's Worst Movies
VidBlog, Steve Smith - Wednesday, September 1, 2010
Okay, granted, every digital film library has to start somewhere. Back ...
- A Look At Where Movie-Marketing Dollars Have Gone
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
...
- Roll 'Em: Google/YouTube To Launch Pay-Per-View TV
MediaDailyNews, Wayne Friedman - Monday, August 30, 2010
Following on the heels of Google TV, Google is now looking ...
- Stop Me If You've heard This One Before: YouTube Readies On-Demand Service
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 30, 2010
In a move that could threaten a cross-section of industries, Google ...
- AT&T Threatens To Drop Hallmark In Retrans Battle
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
Using a pointed word for a family-friendly channel, Hallmark Channel said AT& ...