- Ad Engagement Up, But Don't Ask Consumers To Click Through
Online Media Daily, Laurie Sullivan - Thursday, July 1, 2010
Entertainment-related categories reach nearly 215 million people in the United States monthl ...
- HitFix Adds Financing For Entertainment Site
MediaDailyNews, Wayne Friedman - Tuesday, June 29, 2010
A growing digital entertainment business publisher just got a bit more investme ...
- Ban Of Movie Futures Biz Really Ban On Public Info
TV Watch, Wayne Friedman - Monday, June 28, 2010
The Motion Pictures Association of America looks like it got what ...
- Vitaminwater Jumps On 'Twilight' Bandwagon
Marketing Daily, - Thursday, June 24, 2010
The winner will be sent to the set of the filming ...
- The Poetic Side Of Twitter's Biz Stone
SearchBlog, Laurie Sullivan - Thursday, June 24, 2010
Microsoft Bing held a press conference on Tuesday night at the So ...
- Burger King Continues the 'Twilight Saga'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
...
- Disney's 'Phineas And Ferb' To Get The Full Marketing Treatment
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
If you haven't met Phineas and Ferb yet, you soon will. T ...
- Bewkes Upbeat: TV Everywhere On Pace, VOD Growing
MediaDailyNews, Wayne Friedman - Thursday, June 17, 2010
Las Vegas, NV - TV Everywhere is growing at Time Warner a ...
- After the Popcorn, Before the Show
Research Brief, Jack Loechner - Friday, June 18, 2010
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenu ...
- Twitter Tests Promoted Trends With 'Toys'
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 17, 2010
Twitter is testing a new featured called Promoted Trends, and Disney/Pixar's "T ...
- Muppet Heirs Eye 3D
Around the Net In Media, Fern Siegel - Tuesday, June 15, 2010
Jim Henson, the creator of the lovable Muppets characters, died in 19 ...
- Sony Hypes Upcoming 3D Products
Around the Net In Media, Fern Siegel - Friday, June 11, 2010
The 3D rollout may or may not prove to be a bo ...
- Del Taco Ties In With 'A Team' Flick
Marketing Daily, - Wednesday, June 9, 2010
Del Taco also will be promoting its new Big Fat Crispy Chick ...
- Yahoo Hires Movieline.com Columnist
Online Media Daily, - Wednesday, June 9, 2010
Continuing to expand its editorial staff, Yahoo has hired Movieline.com columnist Ma ...
- McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
McDonald's is offering $3 refunds to customers who return "Shrek" drinking glass ...
- The Making of a 'Legacy'
Media Magazine, Daniel Frankel - Tuesday, May 11, 2010
Produced in 1982 by a quartet of mainframe computer developers, the Disn ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- Action! Cinema Advertising Booms in 2009, 2010
MediaDailyNews, Erik Sass - Monday, June 7, 2010
Virtually alone among major media, digital out-of-home video posted positive revenue grow ...
- McDonald's Recalls 12 Million Shrek Drinking Glasses
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
...
- Mattel Launches Monsters With Hopes For Blockbuster Hits
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
Ann Zimmerman has a peek at Mattel's attempt to create a n ...
- Disney Turns Facebook Into Social Fandango
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 2, 2010
In a move with broad ecommerce implications, Disney has begun selling ticke ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...
- American Express Contest Solicits Film Pitches
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
American Express is getting the word out about the contest on i ...
- Les Grossman Is Going to Rip You A New One
VidBlog, Steve Smith - Wednesday, June 2, 2010
"Your filthy hair made you a star," Hollywood kingmaker Les Grossman tel ...
- Redbox, Pepsi, Kroger Team Up For 'Movie Night'
Marketing Daily, Sarah Mahoney - Thursday, May 27, 2010
While giving away freebies may seem like an odd way for Redb ...
- Metacafe Launches Movie Site, Courts Ad Dollars
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
The mostly independent film and video site Metacafe has launched a n ...
- Metacafe Movies Tries to Channel Access Hollywood
VidBlog, Steve Smith - Wednesday, May 26, 2010
Metacafe started years ago as a popular YouTube clone, but it h ...
- Whiskey Media Launches Screened for Movie Fans
MediaDailyNews, Erik Sass - Sunday, May 23, 2010
Whiskey Media, the parent company of Wiki-style enthusiast Web sites including Gia ...
- Judge Prohibits File Sharer isoHunt From Knowingly Hosting Copyrighted Material
Online Media Daily, Wendy Davis - Friday, May 21, 2010
A federal judge in California has issued a permanent injunction prohibiting BitTorre ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...