- Steal His Book
Show Daily, Joe Mandese - Friday, March 7, 2014
Well, in a way, that would be the ultimate homage to writ ...
- There Are Plenty Of Fish In The Programmatic Sea, Literally
Real-Time Daily, Joe Mandese - Wednesday, November 20, 2013
Programmatic reached the tipping point vs. direct buys in the online displ ...
- If You Don't Like What's Being Said, Change The Algorithm
RTBlog, Joe Mandese - Wednesday, November 20, 2013
One of the most surprising insights gleaned during the opening "branding" pan ...
- Seattle's 'Branding' Conversion Rate: It's Not Great (At Least Not On An Opt-In Basis)
Show Daily, Joe Mandese - Wednesday, November 20, 2013
That was the datapoint from "Are We Branding Yet" moderator Marlo Huang' ...
- The Right Programmatic Transparency Questions -- And Standards
Show Daily, Wayne Friedman - Wednesday, November 20, 2013
Digital ad standards continue to be tough to come by for marketer ...
- Agencies Air Out RTB Fears
Show Daily, Gavin O'Malley - Wednesday, November 20, 2013
Think agencies are growing more comfortable with programmatic systems to protect the ...
- Agencies: RTB Vendors Don't Want Transparency
Real-Time Daily, Gavin O'Malley - Monday, November 18, 2013
It's no surprise that all in attendance for the OMMA RTB conferen ...
- Are Programmatic And Branding Mutually Exclusive?
Real-Time Daily, Joe Mandese - Monday, November 18, 2013
Depends on who you talk to. Or in the case of OM ...
- Ad Nets Are Additional Demand
Show Daily, Tyler Loechner - Monday, November 18, 2013
That's according to Andrew Casale, VP of strategy at Casale Media. Speaki ...
- Tracey Paull's Whack-A-Mole Algorithm
Show Daily, Joe Mandese - Monday, November 18, 2013
Well, Paull, senior vice president at Starcom USA, doesn't actually have ...
- RTB Has No Place In Branding...Yet
Show Daily, Tyler Loechner - Monday, November 18, 2013
That's what Jen Brady, founder and CEO of Fred & Associates ju ...
- Marketers Need To Target A Natural Fit
Show Daily, Laurie Sullivan - Monday, November 18, 2013
Perhaps brand marketers need to stop trying so hard to find t ...
- Varick's Rostkowski: We're Going Local, Next
Real-Time Daily, Joe Mandese - Monday, November 4, 2013
Rostkowski, president of Varick Media Management, told OMMA Premium attendees that t ...
- Publishers Launch Their Own 'Agency' Trading Desks
Real-Time Daily, Joe Mandese - Monday, November 4, 2013
One of the hottest trends in the so-called "programmatic premium" space ...
- A World Of Trouble
Show Daily, Wendy Davis - Monday, November 4, 2013
What' the future of programmatic advertising if cookies disappear? ...
- Applying Real-Time To The 'Old And Basic'
Real-Time Daily, Tyler Loechner - Tuesday, September 24, 2013
Neil Vogel, CEO of About.com, called what About.com does "old and basic ...
- Finally Tying Sales To Content
Show Daily, Laurie Sullivan - Tuesday, September 24, 2013
In the month the program aired sales rose 21%, said Jeff Chapm ...
- Real-Time With Madison Ave: Choose Your RTM Battles
RTBlog, Tyler Loechner - Monday, September 23, 2013
What's the biggest challenge in real-time marketing? The question was posed ...
- Finally, A Definition For Premium!
Show Daily, Tyler Loechner - Monday, September 23, 2013
Speaking at OMMA Global at Advertising Week this afternoon, TubeMogul's Co-founder a ...
- comScore: M-Commerce To Hit $10B in Q4
Show Daily, Mark Walsh - Monday, September 23, 2013
When it comes to mobile commerce, Chasin said comScore thinks m-commerce wi ...
- RTB's 23/77 Rule (Of Thumb)
Real-Time Daily, Joe Mandese - Thursday, July 25, 2013
On average, the top 1,000 brands are buying 23% of their onli ...
- Lenovo: Tech Perfection Takes Time
Show Daily, Laurie Sullivan - Thursday, July 25, 2013
Don't underestimate the power of technology in the long term, according ...
- RTB Finds The Audience Faster
Show Daily, Laurie Sullivan - Thursday, July 25, 2013
Interesting: Sarah Bachman, Director, Mobile Strategy, Horizon Media, said during OMMA R ...
- Efficiencies Will Happen In RTB First
Show Daily, Tyler Loechner - Wednesday, July 24, 2013
Speaking at OMMA DDM in LA today, Andy Terentjev, senior director, comScor ...
- Data Creates The Resolution
Show Daily, Laurie Sullivan - Wednesday, July 24, 2013
Excellent analogy at OMMA Data Driven Marketing: Each piece of data ad ...
- "Premium": Bad Word For Display Advertising?
Show Daily, Wayne Friedman - Tuesday, July 23, 2013
Is "premium" a bad word these days for digital display? Maybe. Ad ...
- Where Is The Scarcity In "Premium" Display?
Show Daily, Wayne Friedman - Tuesday, July 23, 2013
How can you have "premium” display when there is an unlimited amou ...
- 'Data Is The Next Natural Resource'
Show Daily, Laurie Sullivan - Thursday, May 23, 2013
Has the ad industry struck oil and perhaps they don't quite kn ...
- Thinking Of Data As A Natural Resource
Show Daily, Tyler Loechner - Thursday, May 23, 2013
At OMMA DDM in IWNY this morning, 1-8000-Flowers President Chris McCann call ...
- Initial Data Collection Point Is Vital
Show Daily, Tyler Loechner - Thursday, May 23, 2013
Jocelyn Cripps, EVP, global B2C marketing, Financial Times, said that she can ...