Tag results for "multichannel"
- Google Brings Channel Reporting To PMaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Traversing The Multiverse: Media Are Changing And So Is The AudienceThe old top-down family models no longer apply. Young people have mo ...
- They Slip Away Across The MultiverseJust when I thought the digital media universe couldn't get more alienatin ...
- Google Tests AI Mode With Reasoning, Thinking, Multimodal QueriesThe AI Mode, a new tab within Google Search, is available throu ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- Tech Teammates: Firms Line Up To Drive Global PersonalizationMovable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Cover Story: PMG Lands HearstHearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec SaysLitmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Microsoft Bundles Gaming, CTV Ad BuysMicrosoft has quietly begun to offer ad media buys that combine C ...
- Vox To Start Multimedia Podcast FranchiseThe new offering, Explain It To Me, will be hosted by Jonquil ...
- Retailers Mean To Please, But Many Are Not Mature EnoughThe customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition EverCloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Marketing Mayhem: Teams Are Stressed Out By The Sheer Number Of ChoicesMarketers are overwhelmed by the number of channels and technologies they mu ...
- The Multi-Channel Dare: Improving Your Messaging And AttributionMost firms are good at multi-channel marketing, but they face challenges, Ascen ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage ProspectsCallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With IncreasesThere have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- Ad Targeting Through Large Language ModelsTessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting StudySome 75% of marketers say collecting real-time experience data is critical ...
- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In CampaignThe official host city of Super Bowl LVIII is launching a quir ...
- Seamless B2B: Marketers Deploy Data To Drive A Cross-Channel ExperienceEmail is deemed the most effective channel, Zoominfo and Ascend2 report. ...
- FCC Proposal Would Require Rebates For Channel BlackoutsA second proposal would require MVPDs to notify the FCC of blackou ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product LinesRachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Building the Friendlier FinTechHow does your friendly and functional online auto-loan brand compete against ...
