- Omnichannel, Multichannel or Cross-Channel?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but th ...
- Do You Like the Sound of 30,000% ROI?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, December 12, 2016
Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked abo ...
- The Cross-Channel Finish Line
Marketing Insider: Cross-Channel, Ray Schultz - Monday, November 21, 2016
How retailers like Finish Line are dealing with Cyber Monday and cross-chann ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2016
Only one-third of marketers participating in study released by the Mobile Marketi ...
- Dentsu Aegis Adds Multicultural Muscle To Its U.S. Offering With Gravity Media Acquisition
MAD, Steve McClellan - Wednesday, November 16, 2016
Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media ("Gravity" ...
- Mobile's Dominance Means There Are No Channels, Just Screens
Mobile Insider, Sean Hargrave - Tuesday, November 1, 2016
More was spent on mobile in the first half of 2016 th ...
- Determining When There's Something To Talk About
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 17, 2016
Marchex's John Busby connects phone sales to every media channel, including sear ...
- Participant Media Picks Up SoulPancake
Around the Net in Video, P.J. Bednarski - Friday, October 14, 2016
SoulPancake is a social good video property founded in 2009 by actor-comedi ...
- How Identity Is The Key To Omnichannel Marketing
Online Spin, Cory Treffiletti - Wednesday, September 14, 2016
The ability to identify and recognize a person, attaching a face ...
- Defy Media Raises $70M, Looks Toward TV
Around the Net in Video, P.J. Bednarski - Tuesday, September 13, 2016
Defy, best known for Smosh, raised $70 million in Series B fundi ...
- StyleHaul For The Other Half Is Called Hauk
Around the Net in Video, P.J. Bednarski - Thursday, September 8, 2016
StyleHaul is launching a new batch of channels, called Hauk, a ma ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Glob ...
- Why 'Multichannel' Creates 'Hunger Games' Mentality
Show Daily, Gavin O'Malley - Thursday, August 25, 2016
Home Depot's marketing department had a 'Hunger Games' problem, according to Er ...
- Demystifying The Concept of 'Attribution' In Digital Marketing
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
Tech Crunch seeks to "demystify the concept of “attribution” in digital marketin ...
- How Machinima Is Growing Its Brand
Around the Net in Video, P.J. Bednarski - Thursday, August 4, 2016
Gaming content maker Machinima has a three-pronged approach to its business; earli ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- Maker Studios Confirms Layoffs: 30 Gone?
Around the Net in Video, P.J. Bednarski - Friday, July 29, 2016
Disney-owned Maker Studios confirmed Deadline Hollywood rumors of layoffs, which Deadline's usual ...
- Maker Studios Confirms Layoffs: 30 Gone?
Around the Net in Video, P.J. Bednarski - Friday, July 29, 2016
Disney-owned Maker Studios confirmed Deadline Hollywood rumors of layoffs, which Deadline's usual ...
- The Awesome Upward Spiral Of Awesomeness
Around the Net in Video, P.J. Bednarski - Thursday, July 7, 2016
It's been sold four times in four years, for a lot mo ...
- Cute Girl Hairstyles: YouTube Success Story
Around the Net in Video, P.J. Bednarski - Tuesday, June 21, 2016
Mindy McKnight started a YouTube channel to show off hairstyles she creat ...
- Executives Reveal The Potential And Pain Points Of Marketing Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
More than half of U.S. companies are expected to use multichannel attributi ...
- Adobe Threepeats In Gartner's Magic Quadrant
Email Marketing Daily, Jess Nelson - Monday, April 25, 2016
For the third consecutive year, Adobe has been positioned as a lead ...
- What's Fullscreen? For $4.99, Maybe Viewers Will Find Out
VidBlog, P.J. Bednarski - Tuesday, April 26, 2016
It's a YouTube multichannel network, but now it's a standalone subscription V ...
- Brands' Choice: Respond To Emails, Or Pay To Recruit New Customers
Email Insider Europe, Sean Hargrave - Wednesday, April 6, 2016
By ignoring customer emails and concentrating on social, brands risk the expen ...
- Broadway's 'School Of Rock' Uses YouTube To Promote Musical
Online Video Daily, Laurie Sullivan - Tuesday, March 29, 2016
Andrew Lloyd Webber released a 360-degree YouTube video that reached 1 milli ...
- Fullscreen Goes OTT, A Play For YouTube Fans
VidBlog, P.J. Bednarski - Wednesday, March 30, 2016
Fullscreen, the multichannel network with some of YouTube's best known stars, wi ...
- Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday ...
- Oracle Gains OneSpot's Content Sequencing Tech
Email Marketing Daily, Jess Nelson - Tuesday, February 23, 2016
Oracle expanded its marketing cloud services on Tuesday to include OneSpot, ...
- Zaius Extends Behavioral Marketing Engine
Email Marketing Daily, Jess Nelson - Friday, February 19, 2016
Zaius, a B2C behavioral marketing company, extended its email marketing technology ...
- Ditch Commercials, Bank On Super Bowl Emails
Email Marketing Daily, Jess Nelson - Friday, February 5, 2016
Email marketers should consider taking advantage of the multiscreen Super Bowl th ...