- eMail Is Multi Multichannel Core
Research Brief, Jack Loechner - Wednesday, September 12, 2018
Here's a sample of data-backed email takeaways: In Not Your Grandma's Emai ...
- FullScreen CEO George Strompolos To Step Down
Digital News Daily, Alex Weprin - Friday, September 7, 2018
Otter Media COO Andy Forssell, who previously served as FullScreen's COO, wi ...
- Personalized Shopping Engine Dynamic Yield Raises $32M
Digital News Daily, Laurie Sullivan - Wednesday, August 8, 2018
This round, which brings the company's total funding to $77 million, wi ...
- Digital and TV Advertising Overlap
Research Brief, Jack Loechner - Thursday, August 9, 2018
As consumer attention is increasingly split across screens, marketers are looking holistical ...
- Traditional Pay TV Loses Big In 2017, New Digital Services Growing
Television News Daily, Wayne Friedman - Friday, March 9, 2018
Seven major services -- DirecTV, Dish Network, Comcast, Charter, Altice, U-Verse, a ...
- Adobe Campaign Now Supports Hadoop Big Data Framework
Email Marketing Daily, Jess Nelson - Friday, January 19, 2018
Adobe announced the addition of a Hadoop connector to Adobe Campaign th ...
- Digital Pay TV Slows Pay TV Defections
Television News Daily, Wayne Friedman - Tuesday, January 2, 2018
Factoring in an estimated 2.1 million U.S. subscribers from new monthly Niels ...
- Nielsen Doubles Down On Digital, Acquires Visual IQ
Digital News Daily, Joe Mandese - Wednesday, September 27, 2017
Nielsen is doubling down on its diversification into digital audience analytics, announci ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud Giants
Email Marketing Daily, Jess Nelson - Friday, August 11, 2017
Appboy reeled in a $50 million Series D investment this week ...
- Email Joins The Multichannel Pack: Q&A With eRelevance CEO Bob Fabbio
Email Insider, Ray Schultz - Wednesday, June 21, 2017
How does email fit into the multichannel mix? To find out, ...
- OTT Devices Are Grabbing Ad View Share
Around the Net In Digital, Tobi Elkin - Thursday, June 15, 2017
Over-the-top (OTT) TV devices like Roku players, Apple TV boxes, and oth ...
- New 'Denny's On Demand' Service Gets TV, Full-Blown Push
Marketing Daily, Karlene Lukovitz - Wednesday, May 31, 2017
The launch campaign for Denny's on Demand includes a 30-second TV sp ...
- MailChimp Launches Instagram Ad Campaigns
Email Marketing Daily, Jess Nelson - Tuesday, May 23, 2017
MailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel ...
- Snapchat Scores As Top App Across All Demographics
Mobile Marketing Daily, Gavin O'Malley - Wednesday, March 22, 2017
Critically, Snapchat's general popularity has yet to undercut its status among Millennial ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Dutch telecom giant Altice said it will acquire Teads, an outstream vid ...
- Multichannel Attribution Confusion
Online Spin, Maarten Albarda - Monday, March 13, 2017
If your inbox is anything like mine, every week it gets flood ...
- The New ESP -- From Email To 'Everychannel' Service Provider
Email Marketing Daily, Jess Nelson - Friday, March 3, 2017
The traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Servi ...
- How The Home Depot Optimizes Omni-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 27, 2017
Erin Everhart, senior manager of media strategy for The Home Depot, ga ...
- Brian Robbins Exits AwesomenessTV
VidBlog, P.J. Bednarski - Thursday, February 23, 2017
The man who cofounded the YouTube multichannel network AwesomenessTV, and saw i ...
- MailChimp Expands Past Email, Launches Facebook Ads Feature
Email Marketing Daily, Jess Nelson - Thursday, January 26, 2017
MailChimp announced a feature on Thursday that enables users to create a ...
- Bridg Launches Marketing Platform For Restaurateurs
Email Marketing Daily, Jess Nelson - Monday, January 9, 2017
Bridg has developed a new platform to help dining establishment communicate wi ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...
- Cord-Cutting Sees Steeper Declines, But Digital TV Distributors May Add Growth
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
Pay TV cord-cutting seems to be declining for the TV industry ...
- YouTube Offers To Help Creators Out Of MCN Deals
VidBlog, P.J. Bednarski - Friday, December 16, 2016
YouTube reportedly is now offering to help if the MCN goes alo ...
- Coordinated Cross Channel Messaging Enhances Engagement
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During his Email Insider Summit keynote, Marc Sheinkin, Director, Member Marketing, Marrio ...
- When Synchronized Messaging Doesn't Matter
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Is there too much emphasis placed on synchronizing marketing messages across channel ...
- Omnichannel, Multichannel or Cross-Channel?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but th ...
- Do You Like the Sound of 30,000% ROI?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, December 12, 2016
Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked abo ...
- The Cross-Channel Finish Line
Marketing Insider: Cross-Channel, Ray Schultz - Monday, November 21, 2016
How retailers like Finish Line are dealing with Cyber Monday and cross-chann ...