- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Acquia Debuts New Open Digital Experience Platform
Digital News Daily, Ray Schultz - Tuesday, July 14, 2020
Marketers can use the platform to engage audiences through email and oth ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
The acquisition is intended to ramp up HomeServe's digital and search engi ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, Buying
Mediapsssst, Richard Whitman - Monday, June 1, 2020
The new unit -- Novus Next -- will be led by med ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segment ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- BlueVenn Offers CDP-Powered Email Marketing Tool
Email Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Brands can use the new tool to create personalized messages and combi ...
- Compelling Images & Linear Message Inspires New JDC Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Tired of being passed by like an old shoe? Then do wh ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compar ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- 5 Strategies for Marketing Teamwork Learned at our European Insider Summit
MediaPost Connect, Dianna Dilworth - Thursday, December 5, 2019
Creating successful cross-channel campaigns requires managing efforts across marketing teams. We host ...
- Comcast's Effectv Starts Creative Agency, Mnemonic
Television News Daily, Wayne Friedman - Wednesday, November 20, 2019
Mnemonic will focus on linear TV and digital video advertising campaigns f ...
- Here's How An Agency Shapes Video To Fit All Channels
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shap ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?
Video Insider, Karlene Lukovitz - Tuesday, July 23, 2019
Ultimately, platforms that expect to survive the Darwinian streaming environment won't ha ...
- Leanplum Names Marketo-Salesforce Veteran Kate FitzGerald As President
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
FitzGerald has served in executive roles at Marketo, Oracle and Salesforce. S ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- Virtual Pay TV Services' Growth Slows
Television News Daily, Wayne Friedman - Friday, May 24, 2019
Looking at year-over-year results, traditional pay TV lost 4.8% or 1.4 milli ...
- Forever Free? Mailchimp Now Charges For Unsubscribed Emails
Email Insider, Ray Schultz - Monday, May 20, 2019
Vendor is blasted for its new policy. But it counters that ema ...
- Email Exam: Study Shows What's Working, What's Not
Email Insider, Ray Schultz - Tuesday, April 23, 2019
Multichannel campaigns pull better results all the way around than single one ...
- TV Totality: OTA-Only Homes Add vMVPDs
Television News Daily, Wayne Friedman - Monday, March 11, 2019
A small but growing number of over-the-air TV homes -- 1.3 milli ...
- Marketers Name Biggest Challenges As They Look To Increase Scale
Show Daily, Nina Lentini - Tuesday, March 5, 2019
At Tuesday's MediaPost Brand Insider Summit in Austin, Texas, Steve Smith, editori ...
- Net-Delivered Pay TV Subscriptions Slow
Television News Daily, Wayne Friedman - Friday, February 22, 2019
Total subscribers of virtual multichannel video program distributors rose 737,000 in n ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- Digital Content Network Collab Launches Ad Sales Group
Digital News Daily, Alex Weprin - Wednesday, January 2, 2019
The company has worked in the branded content space for some tim ...
- Know-How, Not Tech, Is Needed By Email Marketers, Agency Co-Founder Says
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
Email needs to be integrated with other channels, says Dan Rutberg, C ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...