Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm.
The relationship will enable “joint clients in APAC to improve the business value and impact of their relationship marketing operations,” states Yael Lapid, VP customer delivery at Optimove.
Optimove, also based in Asia, says the combination will allow users to send personalized email and SMS messages to customers, using its segments and personalization tags.
The partnership will also facilitate multichannel campaign orchestration, the company adds.
Netcore serves such brands as Flipkart (a Walmart Company), Nexxt, OYO, Jockey, Tokopedia, Canon, KFC, Axis Bank, Standard Chartered Bank and Make My Trip.
CORRECTION: The nature of the relationship is not an an acquisition as initially reported but a partnership that will allow joint clients to send personalized email and SMS messages.