- Ditch Commercials, Bank On Super Bowl Emails
Email Marketing Daily, Jess Nelson - Friday, February 5, 2016
Email marketers should consider taking advantage of the multiscreen Super Bowl th ...
- Broadband TV Is Top Dog Among MCNs
Around the Net in Video, P.J. Bednarski - Friday, February 5, 2016
Canada-based company BroadbandTV passed Disneyfied Maker Studios to become the most-watched multi-platform netwo ...
- Viacom Said To Be Eyeing Defy Media
Around the Net in Video, P.J. Bednarski - Wednesday, February 3, 2016
Sources tell VideoInk.com that Viacom is the "likely buyer" of Defy Medi ...
- Otter Media Invests In New Global Studio
Around the Net in Video, P.J. Bednarski - Thursday, January 14, 2016
Otter Media, the joint venture between AT&T and Peter Chernin's company, h ...
- What Five Big Players Plan For NewFronts
Around the Net in Video, P.J. Bednarski - Wednesday, January 6, 2016
Fullscreen gets ready for an upcoming SVOD presence; BuzzFeed wants to impre ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take ...
- Western Union Digital Multichannel Campaign Makes People Feel, Then Think And Act
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2015
Western Union has combined content, video, social, display, and search advertising in ...
- Looking for the Profitability in Out-of-Store Sales
MobileShopTalk, Chuck Martin - Wednesday, December 2, 2015
With study after study showing mobile having a blowout impact on holid ...
- Customer Journey Analysis Valued Most For Optimization
Research Brief, Jack Loechner - Wednesday, November 25, 2015
Customer journey analysis is on track to become one of the mo ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- OmniChannel Shoppers Rank Their Druthers
Research Brief, Jack Loechner - Thursday, October 22, 2015
According to a new ETailing study, OmniChannel Consumer Insights 1st Annual Surve ...
- Constant Contact Converts Emails To Facebook Ads
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Facebook has joined forces with Constant Contact and AdRoll for its n ...
- McPherson, Welt Won't Be Maker's Anymore
Around the Net in Video, P.J. Bednarski - Tuesday, August 25, 2015
The Walt Disney Co. which now owns Maker Studios, has let ...
- Holiday 2015 Mobile Messaging Checklist - Part I
Mobile Insider, Melinda Krueger - Thursday, August 20, 2015
When holiday sales are lagging behind forecast, you'll want a super qui ...
- Email Moves The Sales Needle
Research Brief, Jack Loechner - Friday, August 14, 2015
Marketers that utilize real-time multichannel data generate nearly three times more reven ...
- Ya Gotta Get Digital Right For Effective Marketing
Research Brief, Jack Loechner - Thursday, July 30, 2015
Digital has become a part of everyday life for most Americans. Smartphone ...
- Maker Will Close Blip.Tv A Month From Now
Around the Net in Video, P.J. Bednarski - Tuesday, July 21, 2015
It has 900,000 users but its days were numbered as soon ...
- Digital, Snackable TV Coming For Mobile
Research Brief, Jack Loechner - Thursday, July 2, 2015
The amount of time viewers spend watching online video on their laptop ...
- A Manual For A Better Target On Your Back
Research Brief, Jack Loechner - Tuesday, May 5, 2015
U.S. internet users are conducting more and more searches that start a ...
- Fullscreen Acquires A Social Media Studio
VidBlog, P.J. Bednarski - Monday, May 4, 2015
At its NewFronts presentation later today in New York, the MCN sa ...
- Multichannel Networks Use NewFronts To Explain Themselves
Around the Net in Video, P.J. Bednarski - Thursday, April 23, 2015
Advertisers sometimes just don't get how these entities that live within YouTu ...
- RTL Makes A Big Bet On Online Video
Around the Net in Video, P.J. Bednarski - Wednesday, April 8, 2015
It's already a huge presence in TV. But its investment in Broadband ...
- Viacom Said To Be Close To Acquiring Funny Or Die
Around the Net in Video, P.J. Bednarski - Tuesday, March 24, 2015
A report by Jocelyn Johnson says Viacom is near to closing ...
- YouTubers Helbig, Hart To Remake '70 Super Heroes Series
Around the Net in Video, P.J. Bednarski - Friday, February 27, 2015
YouTubers Grace Helbig and Hannah Hart are teaming with Legendary Digital Med ...
- Hank Green's History of YouTube Filled With Insight, A Little Vinegar
Around the Net in Video, P.J. Bednarski - Thursday, February 26, 2015
Hank Green, one half of the Vlogbrothers, essayed a history of YouTu ...
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MediaDailyNews, Tyler Loechner - Wednesday, February 25, 2015
Consumers may tune into TV on a regular basis, but they mental ...
- Programmatic's Fourth 'Right'
RTBlog, Tyler Loechner - Wednesday, February 25, 2015
The multitasking nature of today's consumer has put marketers on a Gre ...
- Oakley Launches Global 'Obsession' Campaign With Athletes
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
Action-gear company Oakley is launching a global digital push, "One Obsession," who ...
- With Branded Content, Programmatic On The Rise, Multichannel Networks May Face Uncertain Future
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2015
Programmatic or automated ad buying could put a stake in the hea ...
- What Should We Call Multichannel Networks Instead?
VidBlog, P.J. Bednarski - Monday, February 9, 2015
As online video grows up and out, a Web news site ask ...